{"id":17564,"date":"2025-05-14T11:03:25","date_gmt":"2025-05-14T10:03:25","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?post_type=avada_portfolio&p=17564"},"modified":"2026-01-28T09:01:27","modified_gmt":"2026-01-28T09:01:27","slug":"beyond-the-fast-lane","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/","title":{"rendered":"Beyond the Fast Lane"},"content":{"rendered":"

Management of the presence of Italian media at the \u201cBeyond the Fast Lane\u201d event<\/a> held on 14 May 2025 at the PETRONAS Lubricants International R&T Centre in Santena (Turin). The Italian driver of the Mercedes-AMG PETRONAS Formula 1 Team, Kimi Antonelli<\/a>, visited the PETRONAS Global R&T Centre for a day dedicated to racing passion and advanced technology. The visit to the Santena research laboratories, where Formula 1 fluids are developed, allowed the young driver from Bologna to gain deeper insight into PETRONAS\u2019 technical capabilities and the crucial role this partnership plays in driving the team\u2019s performance. Antonelli was welcomed at the PETRONAS Global R&T Centre by Khalil Muri, Managing Director and Group Chief Executive Officer (CEO) of PETRONAS Lubricants International (PLI), PETRONAS\u2019 global division dedicated to the production and marketing of lubricants.<\/p>\n

Selection of specialist media outlets and journalists; drafting and sending of the invitation to the \u201cBeyond the Fast Lane\u201d event; one-to-one follow-ups to confirm attendance; translation and localisation of content; interview planning; coordination of a TV interview with TG3 Piemonte<\/a>; transfers and expense reimbursements; post-event press review with over 130 published articles.<\/p>\n

Watch the video of Kimi Antonelli\u2019s day at the PETRONAS Global R&T Centre >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Management of the presence of Italian media at the \u201cBeyond the Fast Lane\u201d event held on 14 May 2025 at the PETRONAS Lubricants International R&T Centre in Santena (Turin). The Italian driver of the Mercedes-AMG PETRONAS Formula 1 Team, Kimi Antonelli, visited the PETRONAS Global R&T Centre for a day dedicated to racing passion and […]<\/p>\n","protected":false},"author":1,"featured_media":17527,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[396,54,52],"portfolio_skills":[],"portfolio_tags":[1637,1638,1640,1639,489],"class_list":["post-17564","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-anice-experience","portfolio_category-pr-media-relations","portfolio_category-events-promotions","portfolio_tags-beyond-the-fast-lane","portfolio_tags-kimi-antonelli","portfolio_tags-petronas-beyond-the-fast-lane","portfolio_tags-petronas-formula-one","portfolio_tags-pli-petronas"],"yoast_head":"\nBeyond the Fast Lane | Anice Experience<\/title>\n<meta name=\"description\" content=\"Management of the presence of Italian media at the \u201cBeyond the Fast Lane\u201d event held on 14 May 2025 at the PETRONAS R&T Centre in Turin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/\",\"name\":\"Beyond the Fast Lane | Anice Experience\",\"isPartOf\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/01\/Kimi_Antonelli_PETRONAS_8826_1280px.jpg\",\"datePublished\":\"2025-05-14T10:03:25+00:00\",\"dateModified\":\"2026-01-28T09:01:27+00:00\",\"description\":\"Management of the presence of Italian media at the \u201cBeyond the Fast Lane\u201d event held on 14 May 2025 at the PETRONAS R&T Centre in Turin.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#primaryimage\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/01\/Kimi_Antonelli_PETRONAS_8826_1280px.jpg\",\"contentUrl\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/01\/Kimi_Antonelli_PETRONAS_8826_1280px.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.anicecommunication.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Beyond the Fast Lane\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#website\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/\",\"name\":\"EN Anice Communication\",\"description\":\"Anicecommunication PR, Press Office, Marketing, Web and Event agency in Italy, France, Benelux and Spain\",\"publisher\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.anicecommunication.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#organization\",\"name\":\"Anice srl\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png\",\"contentUrl\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png\",\"width\":179,\"height\":91,\"caption\":\"Anice srl\"},\"image\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/anicecommunication\",\"https:\/\/x.com\/anicecom\",\"https:\/\/www.linkedin.com\/company\/anice-s-r-l-\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beyond the Fast Lane | Anice Experience","description":"Management of the presence of Italian media at the \u201cBeyond the Fast Lane\u201d event held on 14 May 2025 at the PETRONAS R&T Centre in Turin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/","url":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/","name":"Beyond the Fast Lane | Anice Experience","isPartOf":{"@id":"https:\/\/www.anicecommunication.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#primaryimage"},"image":{"@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#primaryimage"},"thumbnailUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/01\/Kimi_Antonelli_PETRONAS_8826_1280px.jpg","datePublished":"2025-05-14T10:03:25+00:00","dateModified":"2026-01-28T09:01:27+00:00","description":"Management of the presence of Italian media at the \u201cBeyond the Fast Lane\u201d event held on 14 May 2025 at the PETRONAS R&T Centre in Turin.","breadcrumb":{"@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#primaryimage","url":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/01\/Kimi_Antonelli_PETRONAS_8826_1280px.jpg","contentUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/01\/Kimi_Antonelli_PETRONAS_8826_1280px.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/beyond-the-fast-lane\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.anicecommunication.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Beyond the Fast Lane"}]},{"@type":"WebSite","@id":"https:\/\/www.anicecommunication.com\/en\/#website","url":"https:\/\/www.anicecommunication.com\/en\/","name":"EN Anice Communication","description":"Anicecommunication PR, Press Office, Marketing, Web and Event agency in Italy, France, Benelux and Spain","publisher":{"@id":"https:\/\/www.anicecommunication.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.anicecommunication.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.anicecommunication.com\/en\/#organization","name":"Anice srl","url":"https:\/\/www.anicecommunication.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png","contentUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png","width":179,"height":91,"caption":"Anice srl"},"image":{"@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/anicecommunication","https:\/\/x.com\/anicecom","https:\/\/www.linkedin.com\/company\/anice-s-r-l-"]}]}},"_links":{"self":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/17564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/comments?post=17564"}],"version-history":[{"count":1,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/17564\/revisions"}],"predecessor-version":[{"id":17566,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/17564\/revisions\/17566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/media\/17527"}],"wp:attachment":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/media?parent=17564"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=17564"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=17564"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=17564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}