{"id":17575,"date":"2025-03-21T11:52:19","date_gmt":"2025-03-21T11:52:19","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?post_type=avada_portfolio&p=17575"},"modified":"2026-01-28T11:19:14","modified_gmt":"2026-01-28T11:19:14","slug":"apollo-tyres-vredestein-tyres-pro-active-pitch","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/apollo-tyres-vredestein-tyres-pro-active-pitch\/","title":{"rendered":"Apollo Tyres \u2013 Vredestein Tyres: pro-active pitch"},"content":{"rendered":"

As the Press Office and PR agency for Apollo Tyres and Vredestein Tyres in Italy, Anice monitors the publication schedules of tyre-focused special features planned throughout the year by industry media, proactively proposing the inclusion of Apollo and Vredestein products in these articles.
\nA constant PR effort and strong relationships with the media<\/a>\u2014built through years of experience and professionalism\u2014allow the agency to interact one-to-one with both specialist and generalist journalists, providing them with the best possible support in their search for information and photo\/video materials, while always meeting the strict editorial deadlines, especially those of print magazines.<\/p>\n

The in-depth article on the expansion of the Apollo Tyres EnduRace range<\/a> published in Pneurama<\/em> in October 2024, and the inclusion of the Vredestein Wintrac Pro+ in the winter tyre special<\/a> in the magazine\u2019s May 2025 issue, are concrete examples of Anice\u2019s proactive pitching.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the Press Office and PR agency for Apollo Tyres and Vredestein Tyres in Italy, Anice monitors the publication schedules of tyre-focused special features planned throughout the year by industry media, proactively proposing the inclusion of Apollo and Vredestein products in these articles. A constant PR effort and strong relationships with the media\u2014built through years […]<\/p>\n","protected":false},"author":1,"featured_media":17548,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[396,54,56],"portfolio_skills":[],"portfolio_tags":[293,1128,459,454,294],"class_list":["post-17575","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-anice-experience","portfolio_category-pr-media-relations","portfolio_category-content-management","portfolio_tags-apollo-tyres","portfolio_tags-apollo-tyres-and-vredestein-tyres-italian-press-office","portfolio_tags-apollo-tyres-italy-press-office","portfolio_tags-automotive-press-office","portfolio_tags-vredestein-tyres"],"yoast_head":"\nApollo Tyres \u2013 Vredestein Tyres: pro-active pitch<\/title>\n<meta name=\"description\" content=\"As press office and PR agency for 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