{"id":17590,"date":"2025-01-06T12:27:32","date_gmt":"2025-01-06T12:27:32","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?post_type=avada_portfolio&p=17590"},"modified":"2026-01-29T14:12:19","modified_gmt":"2026-01-29T14:12:19","slug":"petronas-lubricants-italy-and-africa-press-office-and-pr","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/petronas-lubricants-italy-and-africa-press-office-and-pr\/","title":{"rendered":"Petronas Lubricants Italy and Africa Press Office and PR"},"content":{"rendered":"

In January 2025, PETRONAS Lubricants International (PLI)\u2014the PETRONAS division that produces and markets lubricants and functional fluids globally\u2014selected Anice, an international communication agency focused on the automotive sector with offices in Italy, France, the Benelux, Spain, Germany, Sweden, the UK, South Africa, and the UAE, to manage Media Relations and PR activities for the Italy and Africa cluster<\/a>.<\/p>\n

For Anice, this represents an important and strategic role\u2014one it had already held from 2018 to 2021\u2014in close collaboration with the communication team at Petronas Lubricants Italy. Returning in 2025 as the main media contact for all communications related to PLI, its products, and its projects is a source of pride and satisfaction for Anice: commitment and professionalism always pay off, and they pay off in the long run.<\/p>\n

For PETRONAS Lubricants Italy, Anice manages not only content development, press office, and PR activities, but also the organization of media events, participation in trade shows and industry fairs, dedicated media training sessions for corporate spokespeople, as well as online and offline advertising planning and media buying as a Media Center.<\/p>\n","protected":false},"excerpt":{"rendered":"

In January 2025, PETRONAS Lubricants International (PLI)\u2014the PETRONAS division that produces and markets lubricants and functional fluids globally\u2014selected Anice, an international communication agency focused on the automotive sector with offices in Italy, France, the Benelux, Spain, Germany, Sweden, the UK, South Africa, and the UAE, to manage Media Relations and PR activities for the Italy […]<\/p>\n","protected":false},"author":1,"featured_media":17563,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[396,54],"portfolio_skills":[],"portfolio_tags":[321,341,1629,1284,1136],"class_list":["post-17590","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-anice-experience","portfolio_category-pr-media-relations","portfolio_tags-anice-pr-and-press-office","portfolio_tags-petronas","portfolio_tags-petronas-lubricants-international","portfolio_tags-petronas-lubricants-italy","portfolio_tags-pr-and-press-office-agency-italy"],"yoast_head":"\nPetronas Lubricants Italy and Africa Press Office and PR<\/title>\n<meta name=\"description\" content=\"In January 2025, PETRONAS Lubricants International appointed Anice, an international automotive communications agency with offices across Europe, South Africa, and the UAE.\" 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