{"id":17889,"date":"2026-07-08T11:07:38","date_gmt":"2026-07-08T10:07:38","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?post_type=avada_portfolio&#038;p=17889"},"modified":"2026-09-14T15:05:53","modified_gmt":"2026-09-14T14:05:53","slug":"xpeng-china-media-trip-2025","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/xpeng-china-media-trip-2025\/","title":{"rendered":"XPENG China Media Trip 2025"},"content":{"rendered":"<h2><strong>Automotive Press Office and International Media Relations<\/strong><\/h2>\n<p>Anice, the communications and PR agency and <a href=\"https:\/\/www.anicecommunication.com\/en\/media-relations\/\" target=\"_blank\" rel=\"noopener\"><strong>press office<\/strong><\/a> for <a href=\"https:\/\/www.xpengitalia.it\/\"><strong>XPENG Italia<\/strong><\/a>, managed the following activities for the <strong>XPENG China Media Trip 2025<\/strong>, an international event for automotive and technology journalists held in Guangzhou, China, from 17 to 22 November 2025:<\/p>\n<ul>\n<li>media relations,<\/li>\n<li>press office activities,<\/li>\n<li>organisational coordination<\/li>\n<\/ul>\n<h2><strong>Media Trip Organisation and Journalist Management<\/strong><\/h2>\n<p>The Anice PR Team coordinated the entire project, from selecting journalists from leading Italian automotive publications and managing their participation to organising travel logistics in collaboration with ATFlow, XPENG\u2019s importer and distributor in Italy, and XPENG Europe.<\/p>\n<p>The agency also developed:<\/p>\n<ul>\n<li>information materials,<\/li>\n<li>the press kit,<\/li>\n<li>communication activities supporting the event,<\/li>\n<\/ul>\n<p>while ensuring smooth and continuous coordination between the brand and the participating media.<\/p>\n<h2><strong>Electric Mobility, Autonomous Driving and the Guangzhou Auto Show<\/strong><\/h2>\n<p>During the media trip, eight Italian journalists had the opportunity to gain deeper insights into XPENG\u2019s strategy for electric and intelligent mobility, meeting the company\u2019s international management and R&amp;D teams.<\/p>\n<p>The programme included a static presentation of the <a href=\"https:\/\/www.anicecommunication.com\/en\/xpeng-p7-plus-sales-open-in-italy\/\" target=\"_blank\" rel=\"noopener\"><strong>XPENG P7+<\/strong><\/a>, the first AI-defined vehicle, visits to XPENG\u2019s headquarters and production facilities, a visit to the <strong>ARIDGE showroom<\/strong>, a leading company in the flying car and low-altitude mobility sector, sessions focused on autonomous driving technologies, participation in the <strong>Press Day at the Guangzhou Auto Show 2025<\/strong>, one of the leading international automotive exhibitions.<\/p>\n<h2><strong>Media Coverage and Brand Visibility<\/strong><\/h2>\n<p>Following the initiative, Anice managed the final reporting and media coverage analysis, helping increase XPENG\u2019s visibility across Italian automotive, technology and business media while strengthening the brand\u2019s positioning in the electric mobility market.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Automotive Press Office and International Media Relations Anice, the communications and PR agency and press office for XPENG Italia, managed the following activities for the XPENG China Media Trip 2025, an international event for automotive and technology journalists held in Guangzhou, China, from 17 to 22 November 2025: media relations, press office activities, organisational coordination  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