{"id":17908,"date":"2026-07-08T12:15:53","date_gmt":"2026-07-08T11:15:53","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?post_type=avada_portfolio&#038;p=17908"},"modified":"2026-09-18T10:18:51","modified_gmt":"2026-09-18T09:18:51","slug":"media-planning-and-media-buying-for-petronas-lubricants-italy","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/","title":{"rendered":"Media Planning and Media Buying for PETRONAS Lubricants Italy"},"content":{"rendered":"<h2><strong>Media Planning Strategies and Media Consultancy<\/strong><\/h2>\n<p>Anice, an automotive<a href=\"https:\/\/www.anicecommunication.com\/en\/media-relations\/\" target=\"_blank\" rel=\"noopener\"> media relations agency<\/a>, supports PETRONAS Lubricants Italy in defining and managing its media planning and media buying strategies, assisting the company with annual and half-yearly advertising investment planning and the development of campaigns dedicated to products, product ranges and commercial initiatives.<\/p>\n<h2><strong>Media Planning and Campaign Management<\/strong><\/h2>\n<p>The process begins with an analysis of communication objectives and the development of integrated media plans based on the client\u2019s strategic priorities and different business areas \u2013 automotive, truck, agriculture, motorcycle, workshop network and corporate communication.<\/p>\n<p>Through ongoing media consultancy, Anice selects the most effective advertising channels to maximise visibility, reach and return on investment, while working within the allocated budget.<\/p>\n<p>Once the media plan has been approved, the agency manages relationships with publishers, advertising sales houses and media platforms, negotiating advertising spaces, digital formats and special initiatives. Anice also coordinates the production of creative assets and oversees the entire publication process.<\/p>\n<h2><strong>Performance Monitoring and Reporting<\/strong><\/h2>\n<p>Activities include monitoring online and offline campaigns, collecting proof of publication and analysing performance through KPIs such as impressions, clicks, circulation and digital campaign results.<\/p>\n<p>Anice also prepares periodic and annual reports to assess the effectiveness of media investments, measuring results across campaigns, products and business areas, and providing management with data and insights to support future communication and marketing strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media Planning Strategies and Media Consultancy Anice, an automotive media relations agency, supports PETRONAS Lubricants Italy in defining and managing its media planning and media buying strategies, assisting the company with annual and half-yearly advertising investment planning and the development of campaigns dedicated to products, product ranges and commercial initiatives. Media Planning and Campaign Management  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":17810,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[396,54,58],"portfolio_skills":[],"portfolio_tags":[193,150,1856,1853,1854,1857,1855,1858,1852],"class_list":["post-17908","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-anice-experience","portfolio_category-pr-media-relations","portfolio_category-marketing-seo","portfolio_tags-advertising","portfolio_tags-advertising-campaigns","portfolio_tags-advertising-investments","portfolio_tags-automotive-marketing","portfolio_tags-digital-campaigns","portfolio_tags-media-buying","portfolio_tags-media-consultancy","portfolio_tags-media-planning","portfolio_tags-performance-analysis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Media Planning and Media Buying for PETRONAS Lubricants Italy<\/title>\n<meta name=\"description\" content=\"Anice manages media planning and media buying for PETRONAS Lubricants Italy, optimising advertising investments, campaigns and performance across online and offline channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/\",\"url\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/\",\"name\":\"Media Planning and Media Buying for PETRONAS Lubricants Italy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/09\\\/Anice_media_agency_report00.jpg\",\"datePublished\":\"2026-07-08T11:15:53+00:00\",\"dateModified\":\"2026-09-18T09:18:51+00:00\",\"description\":\"Anice manages media planning and media buying for PETRONAS Lubricants Italy, optimising advertising investments, campaigns and performance across online and offline channels.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/09\\\/Anice_media_agency_report00.jpg\",\"contentUrl\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/09\\\/Anice_media_agency_report00.jpg\",\"width\":810,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/media-planning-and-media-buying-for-petronas-lubricants-italy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/portfolio-items\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Media Planning and Media Buying for PETRONAS Lubricants Italy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/\",\"name\":\"EN Anice Communication\",\"description\":\"Anicecommunication PR, Press Office, Marketing, Web and Event agency in Italy, France, Benelux and Spain\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/#organization\",\"name\":\"Anice srl\",\"url\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2015\\\/05\\\/logo_anice.png\",\"contentUrl\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2015\\\/05\\\/logo_anice.png\",\"width\":179,\"height\":91,\"caption\":\"Anice srl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.anicecommunication.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/anicecommunication\",\"https:\\\/\\\/x.com\\\/anicecom\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/anice-s-r-l-\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Media Planning and Media Buying for PETRONAS Lubricants Italy","description":"Anice manages media planning and media buying for PETRONAS Lubricants Italy, optimising advertising investments, campaigns and performance across online and offline channels.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/","url":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/","name":"Media Planning and Media Buying for PETRONAS Lubricants Italy","isPartOf":{"@id":"https:\/\/www.anicecommunication.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/#primaryimage"},"image":{"@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/Anice_media_agency_report00.jpg","datePublished":"2026-07-08T11:15:53+00:00","dateModified":"2026-09-18T09:18:51+00:00","description":"Anice manages media planning and media buying for PETRONAS Lubricants Italy, optimising advertising investments, campaigns and performance across online and offline channels.","breadcrumb":{"@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/#primaryimage","url":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/Anice_media_agency_report00.jpg","contentUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2026\/09\/Anice_media_agency_report00.jpg","width":810,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/media-planning-and-media-buying-for-petronas-lubricants-italy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.anicecommunication.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/"},{"@type":"ListItem","position":3,"name":"Media Planning and Media Buying for PETRONAS Lubricants Italy"}]},{"@type":"WebSite","@id":"https:\/\/www.anicecommunication.com\/en\/#website","url":"https:\/\/www.anicecommunication.com\/en\/","name":"EN Anice Communication","description":"Anicecommunication PR, Press Office, Marketing, Web and Event agency in Italy, France, Benelux and Spain","publisher":{"@id":"https:\/\/www.anicecommunication.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.anicecommunication.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.anicecommunication.com\/en\/#organization","name":"Anice srl","url":"https:\/\/www.anicecommunication.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png","contentUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png","width":179,"height":91,"caption":"Anice srl"},"image":{"@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/anicecommunication","https:\/\/x.com\/anicecom","https:\/\/www.linkedin.com\/company\/anice-s-r-l-"]}]}},"_links":{"self":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/17908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/comments?post=17908"}],"version-history":[{"count":1,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/17908\/revisions"}],"predecessor-version":[{"id":17909,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/avada_portfolio\/17908\/revisions\/17909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/media\/17810"}],"wp:attachment":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/media?parent=17908"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=17908"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/portfolio_skills?post=17908"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/portfolio_tags?post=17908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}