{"id":17943,"date":"2026-07-08T15:40:02","date_gmt":"2026-07-08T14:40:02","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?post_type=avada_portfolio&#038;p=17943"},"modified":"2026-09-24T10:04:57","modified_gmt":"2026-09-24T09:04:57","slug":"xpeng-physical-ai-immersive-china-tour-media-relations-and-innovation","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/xpeng-physical-ai-immersive-china-tour-media-relations-and-innovation\/","title":{"rendered":"XPENG Physical AI Immersive China Tour: Media Relations and Innovation"},"content":{"rendered":"<h2><strong>An International Tour to Showcase XPENG\u2019s Innovation<\/strong><\/h2>\n<p>In April 2026, XPENG organised the <a href=\"https:\/\/www.linkedin.com\/posts\/robertobeltramolli_xpeng-automobili-flyingcars-ugcPost-7454573985561722880-GkSf\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAJj8dUB1fNu1v5nx-Kgwrgtam-stekYCaM\" target=\"_blank\" rel=\"noopener\"><strong>Physical AI Immersive China Tour<\/strong><\/a>, an international experience for European journalists and content creators designed to provide a first-hand look at the company\u2019s technology ecosystem. Between <strong>Guangzhou<\/strong> and <strong>Beijing<\/strong>, participants visited research centres, production facilities and development laboratories, gaining deeper insights into <strong>XPENG\u2019s innovations in<\/strong><\/p>\n<ul>\n<li><strong>electric mobility<\/strong>,<\/li>\n<li><strong>autonomous driving<\/strong>,<\/li>\n<li><strong>artificial intelligence applied to electric mobility<\/strong>,<\/li>\n<li><strong>Physical AI<\/strong>,<\/li>\n<li><strong>Embodied Intelligence<\/strong>,<\/li>\n<li><strong>robotics<\/strong>,<\/li>\n<li><strong>robotaxis<\/strong>,<\/li>\n<li><strong>\u201cflying cars\u201d, electric vertical take-off and landing (eVTOL) vehicles<\/strong>,<\/li>\n<li>and <strong>technologies for the future of mobility<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><iframe title=\"XPENG al Salone di Pechino 2026 - guida autonoma VLA2.0 e auto volante Aridge\" src=\"https:\/\/www.youtube.com\/embed\/BZ561hFt69Y\" width=\"800\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Rai TG1 report by Marzia De Giuli on XPENG at the 2026 Beijing Auto Show, VLA 2.0 autonomous driving and the ARIDGE flying car.<\/em><\/p>\n<h2><strong>Coordination of the Italian Delegation and International Media Relations<\/strong><\/h2>\n<p>As press office for <a href=\"https:\/\/www.anicecommunication.com\/it\/atflow-un-nuovo-attore-nel-settore-automotive-in-italia\/\" target=\"_blank\" rel=\"noopener\"><strong>XPENG on behalf of ATFLOW, the brand\u2019s official importer and distributor in Italy<\/strong><\/a>, Anice coordinated the participation of the Italian delegation, which included automotive journalists, media professionals and influencers specialising in technology and innovation. The agency managed relations with participants and operational coordination throughout the international programme, facilitating dialogue between the brand and leading European media.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"Mom's Kitchen - La mensa aziendale familiare di XPENG\" src=\"https:\/\/www.youtube.com\/embed\/WOoF_JCI9b8\" width=\"800\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Rai TG1 report by Marzia De Giuli on XPENG\u2019s Mom\u2019s Kitchen project \u2013 The Company\u2019s Family-Style Canteen.<\/em><\/p>\n<h2><strong>An Immersive Experience Exploring Physical AI, Robotics and Intelligent Mobility<\/strong><\/h2>\n<p>The tour gave participants the opportunity to experience some of XPENG\u2019s most advanced technologies first-hand. Key highlights included testing the <a href=\"https:\/\/www.anicecommunication.com\/it\/xpeng-rilascia-laggiornamento-ota-xos-5-8-7\/\"><strong>VLA 2.0 intelligent driving system<\/strong><\/a>, meeting <a href=\"https:\/\/www.anicecommunication.com\/it\/iron-il-robot-umanoide-di-xpeng-e-arrivato-alladi-design-museum\/\"><strong>IRON<\/strong><\/a>, the humanoid robot developed by the company, and visiting XPENG\u2019s production facilities in Guangzhou, characterised by high levels of automation and digital integration.<\/p>\n<h2><strong>From \u201cFlying Cars\u201d to Auto China: XPENG\u2019s Technology Vision<\/strong><\/h2>\n<p>Particular attention was dedicated to <a href=\"https:\/\/www.anicecommunication.com\/en\/xpeng-shares-achievements-in-physical-ai-emergence-unveils-xpeng-vla2-0-robotaxi-next-gen-iron-robot-and-flying-car\/\" target=\"_blank\" rel=\"noopener\"><strong>Physical AI projects and advanced air mobility solutions, including the Land Aircraft Carrier and technologies developed by ARIDGE, the XPENG Group company dedicated to developing electric vertical take-off and landing (eVTOL) vehicles<\/strong><\/a>. The programme continued with a visit to <a href=\"https:\/\/www.beijingautoshow.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Auto China in Beijing<\/strong><\/a>, one of the world\u2019s leading international automotive shows, giving participants the opportunity to explore the evolution of China\u2019s automotive industry and the trends reshaping intelligent mobility.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"XPENG nello Speciale TV7 RAITG1 &quot;Dove va la Cina&quot; - servizio a cura di Marzia De Giuli\" src=\"https:\/\/www.youtube.com\/embed\/Cb3cHHW6QvM\" width=\"800\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Rai TG1 report by Marzia De Giuli on XPENG for the TV7 special \u201cWhere Is China Heading?\u201d<\/em><\/p>\n<h2><strong>Media Coverage to Strengthen Brand Visibility<\/strong><\/h2>\n<p>The initiative generated significant media coverage in Italy through articles, reports and digital content produced by the participants. Among the most notable results were reports broadcast by <strong>TG1<\/strong> and <a href=\"https:\/\/www.linkedin.com\/posts\/anicecommunication-xpeng-tg1-ugcPost-7468604563227328512-JbdK\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAJj8dUB1fNu1v5nx-Kgwrgtam-stekYCaM\" target=\"_blank\" rel=\"noopener\"><strong>an exclusive interview by journalist Marzia De Giuli with Brian Gu, Vice Chairman and President of XPENG<\/strong><\/a>, exploring the company\u2019s global strategy and the role of artificial intelligence in the evolution of the automotive industry. Through the direct involvement of media and creators, the tour helped increase brand visibility and generate authoritative content on the innovations transforming the future of mobility.<\/p>\n<p style=\"text-align: center;\"><iframe title=\"Intervista di Rai TG1 a Brian Gu, Vice Chairman e Presidente di XPENG - Rassegna Stampa XPENG\" src=\"https:\/\/www.youtube.com\/embed\/k3ur0mEzyKM\" width=\"800\" height=\"600\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p style=\"text-align: center;\"><em>Rai TG1\u2019s exclusive interview with Brian Gu, Vice Chairman and President of XPENG, conducted by Marzia De Giuli.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An International Tour to Showcase XPENG\u2019s Innovation In April 2026, XPENG organised the Physical AI Immersive China Tour, an international experience for European journalists and content creators designed to provide a first-hand look at the company\u2019s technology ecosystem. Between Guangzhou and Beijing, participants visited research centres, production facilities and development laboratories, gaining deeper insights into  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":17880,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[396,54,52],"portfolio_skills":[],"portfolio_tags":[1931,1867,1932,1933,1934],"class_list":["post-17943","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-anice-experience","portfolio_category-pr-media-relations","portfolio_category-events-promotions","portfolio_tags-physical-ai-xpeng","portfolio_tags-xpeng-ai-mobility","portfolio_tags-xpeng-auto-china","portfolio_tags-xpeng-china-tour","portfolio_tags-xpeng-physical-ai-immersive-china-tour"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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