{"id":15993,"date":"2023-01-17T12:43:34","date_gmt":"2023-01-17T12:43:34","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=15993"},"modified":"2024-11-11T16:14:49","modified_gmt":"2024-11-11T16:14:49","slug":"vredestein-sponsor-dei-campionati-mondiali-di-sci-2023","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/vredestein-sponsor-dei-campionati-mondiali-di-sci-2023\/","title":{"rendered":"Vredestein sponsor of the  2023 FIS Alpine World Ski Championships"},"content":{"rendered":"<p><strong>New sponsorship of 2023 FIS Alpine World Ski Championships will boost awareness of Vredestein winter and all-season tyre range<\/strong><!--more--><\/p>\n<ul>\n<li><strong><em>Apollo Tyres signs new Official Sponsor agreement for the 2023 Championships being held in Courchevel M\u00e9ribel, France, from 6 to 19 February<\/em><\/strong><\/li>\n<li><strong><em>Initiative will raise the profile of award-winning Vredestein winter and all-season tyres<\/em><\/strong><\/li>\n<li><strong><em>In 2021 the Championships attracted a TV audience of more than 126 million, as well as over 357 million views online<\/em><\/strong><\/li>\n<li><strong><em>Vredestein\u2019s winter-ready products win further accolades and acclaim across Europe<\/em><\/strong><\/li>\n<\/ul>\n<p><strong>Amsterdam, 17 January 2023 <\/strong>\u2013 The Vredestein premium tyre brand is to become an Official Sponsor of the<br \/>\n2023 FIS Alpine World Ski Championships, being held in Courchevel M\u00e9ribel, France, from 6 to 19 February 2023. Apollo Tyres, which owns the Vredestein product brand, has signed the sponsorship deal to help drive awareness of the award-winning Vredestein winter (Wintrac and Wintrac Pro) and all-season (Quatrac and Quatrac Pro) tyre ranges.<\/p>\n<p>The FIS Alpine World Ski Championships is a flagship event in the global winter-sports calendar, attracting millions of enthusiastic viewers. In 2021 the Championships secured a combined TV audience of over 126 million, while the event\u2019s online coverage achieved more than 357 million views and over 11 million likes.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/01\/Vredestein-FIS-2023-copia.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20429\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/01\/Vredestein-FIS-2023-copia.jpg\" alt=\"\" width=\"1312\" height=\"887\" \/><\/a><\/p>\n<p>During the event the Vredestein brand will feature prominently on participants\u2019 bibs, as well as on banners and backdrops for the Championships\u2019 highly competitive adrenaline-fuelled events, which include \u2018Alpine Combined\u2019, \u2018Super G\u2019, \u2018Downhill\u2019, \u2018Parallel Slalom\u2019, \u2018Giant Slalom\u2019, and \u2018Slalom\u2019. The agreement was brokered by Infront, the 2023 FIS Alpine World Ski Championships exclusive marketing partner.<\/p>\n<p>\u201cThis significant new commitment to winter sports provides an ideal platform to increase positive awareness of some of Vredestein\u2019s unique brand and product attributes,\u201d explains Benoit Rivallant, President and CEO at Apollo Tyres. \u201cOur winter and all-season tyres have many natural synergies with the world of competitive skiing, in particular the shared focus on achieving superior standards of performance and safety on snow and ice. The Championships attracts a highly engaged audience that understands and appreciates premium-quality products, and this new agreement will help us quickly elevate the profile of Vredestein in established territories and in key growth markets for the brand across Europe.\u201d<\/p>\n<p>Bernard Front, Courchevel M\u00e9ribel 2023 president, said: \u201cAs the organiser of the FIS Alpine World Ski Championships Courchevel M\u00e9ribel 2023, we are always very happy to have a new partner who is committed to the mountain. Together, we are working to make this event a real showcase for the mountain and ski world. Thank you to the premium tyre brand Vredestein for accompanying us and participating with us in this great celebration of French and international skiing.\u201d<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/01\/Wintracpro-Vredestein.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20430\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/01\/Wintracpro-Vredestein.jpg\" alt=\"Vredestein sponsor mondiali di sci\" width=\"1280\" height=\"959\" \/><\/a><\/p>\n<p><strong>Continued recognition in winter and all-season tyre tests<\/strong><\/p>\n<p>Vredestein was recognised in a wide range of independent tyre tests conducted last autumn by leading consumer magazines, including <em>AutoBild<\/em>, <em>ACE Lenkrad<\/em>, and <em>Auto Motor und Sport,<\/em> as well as by ADAC, Europe&#8217;s largest motoring association.<\/p>\n<p>The Vredestein Quatrac Pro high-performance tyre was recognised as overall \u2018Price\/Quality Winner\u2019 by <em>Auto Motor und Sport<\/em>, and \u2018recommended\u2019 by <em>ACE Lenkrad<\/em> magazine in its September all-season tyre test. The testers at <em>AutoBild<\/em> highlighted the performance of the Quatrac Pro in the snow, as well as its \u201cstable driving behaviour and short braking distance on wet slopes, with low road noise.\u201d<\/p>\n<p>The standard Vredestein Quatrac, which is suited to family cars and SUVs, achieved second place in <em>AutoBild<\/em>\u2019s highly competitive all-season tyre test, being singled out as \u2018exemplary\u2019. The testers described the Quatrac as \u201ca strong all-season tyre with balanced performance in the wet and dry, with impressive braking distances.\u201d<\/p>\n<p>Vredestein\u2019s range of winter tyres also performed well in recent independent tests. The Wintrac was \u2018recommended\u2019 by ADAC, the largest car club in Germany with around 21 million members. The organisation commended its performance on ice and its low rolling resistance. Meanwhile, the Vredestein Wintrac Pro high-performance winter tyre was named \u2018very good\u2019 by <em>Auto Motor Und Sport<\/em>.<\/p>\n<p>Founded in the Netherlands in 1908, the Vredestein premium tyre brand has built a reputation for quality and innovation \u2013 from its first bicycle tyre produced in 1910, to the passenger car, bike and agriculture tyres that are manufactured in Europe today. As well as tyres for high-performance cars and family cars, the brand pioneered the all-season tyres segment in the early 1990s and remains at the forefront of the market. In December Apollo Tyres announced the launch of Vredestein\u2019s first dedicated EV tyre, the Quatrac Pro EV. The new product will become the first all-season EV tyre on the market, as well as the first with a size option bearing the \u2018High Load\u2019 marking highlighting its suitability for larger plug-in cars and SUVs.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/about-us\/\" target=\"_blank\" rel=\"noopener\">Anicecommunication<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.anicecommunication.com\/en\/media-relations\/\" target=\"_blank\" rel=\"noopener\">Press Office Apollo Tyres | Vredestein Italy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New sponsorship of 2023 FIS Alpine World Ski Championships will boost awareness of Vredestein winter and all-season tyre range<\/p>\n","protected":false},"author":1,"featured_media":15994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,654,266,265],"tags":[297,729,298,730],"class_list":["post-15993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apollo-tyres-vredestein","category-marketing-social","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-apollo-tyres","tag-vredestein-all-season","tag-vredestein-tyres","tag-vredestein-winter-tyres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vredestein sponsor of the 2023 Alpine World Ski Championships<\/title>\n<meta name=\"description\" content=\"New sponsorship of 2023 FIS Alpine World Ski Championships will boost awareness of Vredestein winter and all-season tyre range\" \/>\n<meta name=\"robots\" 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