{"id":16098,"date":"2023-02-28T12:05:29","date_gmt":"2023-02-28T12:05:29","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=16098"},"modified":"2024-11-11T16:14:06","modified_gmt":"2024-11-11T16:14:06","slug":"castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/","title":{"rendered":"Castrol unveils refreshed brand to reflect the changing needs of customers"},"content":{"rendered":"<p><strong>28 February 2023<\/strong> &#8211; Castrol, a global leader in lubricants and part of the bp group, today unveils its refreshed brand, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20637\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg\" alt=\"Castrol marchio rinnovato - nuovo logo\" width=\"1920\" height=\"500\" \/><\/a><\/p>\n<p>Castrol is exploring opportunities to provide solutions and services that will complement its core lubricants business and provide additional value to customers. For example, the company already has Castrol ON &#8211; a range of advanced electric vehicle (EV) fluids including EV Transmission Fluids, EV Thermal Fluids and EV Greases; and has announced plans to invest around $60 million in a new, state-of-the-art EV battery testing centre and analytical laboratory in the UK. Castrol\u2019s ON immersion cooling fluid for use in data centres has now been fully approved by Submer for use across its portfolio of products.<\/p>\n<p>The refreshed brand identity is the result of a comprehensive brand strategy process, which included extensive research, analysis, and input from stakeholders, customers, and industry experts. The updated logo features a more modern, dynamic, and vibrant design, with a focus on Castrol\u2019s core strengths and differentiators as the company aims to broaden its appeal among a more diverse customer base for lubricants, services and solutions. It maintains Castrol\u2019s iconic red, green and white colours, which are strongly associated with the brand, and is set to improve brand memorability online.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/02\/Group-Shot-4Ls-With-Shdw_sito.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20638\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/02\/Group-Shot-4Ls-With-Shdw_sito.jpg\" alt=\"Castrol marchio rinnovato\" width=\"1920\" height=\"1099\" \/><\/a><\/p>\n<p>\u201cWe are excited to launch our refreshed brand, which represents an exciting chapter for our company,\u201d said Nicola Buck, chief marketing officer of Castrol. \u201cOur refreshed brand identity reflects our commitment to investing in the future and creating new opportunities for growth and success.\u201d<\/p>\n<p>\u201cThe worlds of mobility and industry are facing faster-than-ever changes as the world transforms and aims for net zero, and customers want more sustainable solutions.\u00a0Change is vital for Castrol to thrive. We\u2019re signalling to the world that we are set for the future.\u201d<\/p>\n<p>\u201cI believe that refreshing a globally recognised brand is not just about changing its appearance or messaging,\u201d adds Michelle Jou, CEO of Castrol. \u201cIt&#8217;s about reinvigorating its essence, and relevance in today&#8217;s world. We need to listen to our customers, understand their evolving needs and aspirations, and leverage our core strengths to be a brand that inspires them. A refreshed brand should not be just a cosmetic exercise; in my view it&#8217;s a strategic imperative that drives growth, differentiation, and long-term success.\u201d<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/02\/Michelle_Jou_sito.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20639\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/02\/Michelle_Jou_sito.jpg\" alt=\"Castrol marchio rinnovato - Michelle Jou CEO Castrol\" width=\"1920\" height=\"1080\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Michelle Jou CEO Castrol<\/em><\/p>\n<p>The brand refresh also includes a new sonic identity. It has been crafted to enhance the refreshed visual look and feel, with music and sound design that strongly elicits feelings of acceleration, forward-momentum and dynamic movement. Castrol&#8217;s new sonic identity is a powerful future distinctive brand asset that will drive awareness and memorability.<\/p>\n<p>Castrol believe that these changes will provide a more engaging, memorable, and effective brand experience for its audiences.<\/p>\n<p>Castrol worked with top branding and design agency Landor &amp; Fitch and leading sonic branding agency MassiveMusic to develop its refreshed brand identity. The expertise and creativity of these two agencies has been instrumental in shaping the refreshed brand.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/castrol-italy-press-office\/\">Anicecommunication Press Office Castrol Italy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>28 February 2023 &#8211; Castrol, a global leader in lubricants and part of the bp group, today unveils its refreshed brand, including an updated look and feel. The brand refresh is aimed at better reflecting its unique positioning in the market and the opportunities it sees in meeting the changing needs of customers.<\/p>\n","protected":false},"author":1,"featured_media":16099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,1229,654,266,72,265],"tags":[392,772,771],"class_list":["post-16098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-castrol","category-contents","category-marketing-social","category-press-room-press-releases-en","category-stories","category-anicecommunication-blog-en","tag-castrol-lubricants","tag-castrol-new-brand","tag-castrol-refresh-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Castrol unveils refreshed brand<\/title>\n<meta name=\"description\" content=\"Castrol unveils refreshed brand to reflect the changing needs of customers. Discover more on Anice Press Room\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Editorial Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/\"},\"author\":{\"name\":\"Editorial Staff\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#\/schema\/person\/d8f9046f11c2ab1ff15f1d0d580184d8\"},\"headline\":\"Castrol unveils refreshed brand to reflect the changing needs of customers\",\"datePublished\":\"2023-02-28T12:05:29+00:00\",\"dateModified\":\"2024-11-11T16:14:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/\"},\"wordCount\":543,\"publisher\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg\",\"keywords\":[\"Castrol lubricants\",\"Castrol new brand\",\"Castrol refresh brand\"],\"articleSection\":[\"Castrol\",\"Contents\",\"Marketing &amp; Social\",\"Press Room\",\"Stories\",\"What A Nice Blog!\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/\",\"name\":\"Castrol unveils refreshed brand\",\"isPartOf\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg\",\"datePublished\":\"2023-02-28T12:05:29+00:00\",\"dateModified\":\"2024-11-11T16:14:06+00:00\",\"description\":\"Castrol unveils refreshed brand to reflect the changing needs of customers. Discover more on Anice Press Room\",\"breadcrumb\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg\",\"contentUrl\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg\",\"width\":1920,\"height\":500,\"caption\":\"Castrol marchio rinnovato - nuovo logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.anicecommunication.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Castrol unveils refreshed brand to reflect the changing needs of customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#website\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/\",\"name\":\"EN Anice Communication\",\"description\":\"Anicecommunication PR, Press Office, Marketing, Web and Event agency in Italy, France, Benelux and Spain\",\"publisher\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.anicecommunication.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#organization\",\"name\":\"Anice srl\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png\",\"contentUrl\":\"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png\",\"width\":179,\"height\":91,\"caption\":\"Anice srl\"},\"image\":{\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/anicecommunication\",\"https:\/\/x.com\/anicecom\",\"https:\/\/www.linkedin.com\/company\/anice-s-r-l-\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#\/schema\/person\/d8f9046f11c2ab1ff15f1d0d580184d8\",\"name\":\"Editorial Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.anicecommunication.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/62128a8e64953c282b330a12e5b592d8bc5d299b46ab0e6928129ae0d79e528a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/62128a8e64953c282b330a12e5b592d8bc5d299b46ab0e6928129ae0d79e528a?s=96&d=mm&r=g\",\"caption\":\"Editorial Staff\"},\"description\":\"La redazione di Anicecommunication \u00e8 composta da giornalisti, esperti di comunicazione e marketing, content manager e storyteller.\",\"sameAs\":[\"http:\/\/www.anicecommunication.com\",\"https:\/\/www.facebook.com\/anicecommunication\",\"https:\/\/x.com\/anicecom\"],\"url\":\"https:\/\/www.anicecommunication.com\/en\/author\/anice_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Castrol unveils refreshed brand","description":"Castrol unveils refreshed brand to reflect the changing needs of customers. Discover more on Anice Press Room","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/","twitter_misc":{"Written by":"Editorial Staff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#article","isPartOf":{"@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/"},"author":{"name":"Editorial Staff","@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/person\/d8f9046f11c2ab1ff15f1d0d580184d8"},"headline":"Castrol unveils refreshed brand to reflect the changing needs of customers","datePublished":"2023-02-28T12:05:29+00:00","dateModified":"2024-11-11T16:14:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/"},"wordCount":543,"publisher":{"@id":"https:\/\/www.anicecommunication.com\/en\/#organization"},"image":{"@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg","keywords":["Castrol lubricants","Castrol new brand","Castrol refresh brand"],"articleSection":["Castrol","Contents","Marketing &amp; Social","Press Room","Stories","What A Nice Blog!"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/","url":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/","name":"Castrol unveils refreshed brand","isPartOf":{"@id":"https:\/\/www.anicecommunication.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage"},"image":{"@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg","datePublished":"2023-02-28T12:05:29+00:00","dateModified":"2024-11-11T16:14:06+00:00","description":"Castrol unveils refreshed brand to reflect the changing needs of customers. Discover more on Anice Press Room","breadcrumb":{"@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#primaryimage","url":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg","contentUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2023\/02\/Castrol-Horizontal-Logo-RGB_sito.jpg","width":1920,"height":500,"caption":"Castrol marchio rinnovato - nuovo logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.anicecommunication.com\/en\/castrol-un-marchio-rinnovato-al-passo-con-le-nuove-esigenze-dei-clienti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.anicecommunication.com\/en\/"},{"@type":"ListItem","position":2,"name":"Castrol unveils refreshed brand to reflect the changing needs of customers"}]},{"@type":"WebSite","@id":"https:\/\/www.anicecommunication.com\/en\/#website","url":"https:\/\/www.anicecommunication.com\/en\/","name":"EN Anice Communication","description":"Anicecommunication PR, Press Office, Marketing, Web and Event agency in Italy, France, Benelux and Spain","publisher":{"@id":"https:\/\/www.anicecommunication.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.anicecommunication.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.anicecommunication.com\/en\/#organization","name":"Anice srl","url":"https:\/\/www.anicecommunication.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png","contentUrl":"https:\/\/www.anicecommunication.com\/en\/wp-content\/uploads\/sites\/8\/2015\/05\/logo_anice.png","width":179,"height":91,"caption":"Anice srl"},"image":{"@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/anicecommunication","https:\/\/x.com\/anicecom","https:\/\/www.linkedin.com\/company\/anice-s-r-l-"]},{"@type":"Person","@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/person\/d8f9046f11c2ab1ff15f1d0d580184d8","name":"Editorial Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.anicecommunication.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/62128a8e64953c282b330a12e5b592d8bc5d299b46ab0e6928129ae0d79e528a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/62128a8e64953c282b330a12e5b592d8bc5d299b46ab0e6928129ae0d79e528a?s=96&d=mm&r=g","caption":"Editorial Staff"},"description":"La redazione di Anicecommunication \u00e8 composta da giornalisti, esperti di comunicazione e marketing, content manager e storyteller.","sameAs":["http:\/\/www.anicecommunication.com","https:\/\/www.facebook.com\/anicecommunication","https:\/\/x.com\/anicecom"],"url":"https:\/\/www.anicecommunication.com\/en\/author\/anice_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/posts\/16098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/comments?post=16098"}],"version-history":[{"count":2,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/posts\/16098\/revisions"}],"predecessor-version":[{"id":16101,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/posts\/16098\/revisions\/16101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/media\/16099"}],"wp:attachment":[{"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/media?parent=16098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/categories?post=16098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anicecommunication.com\/en\/wp-json\/wp\/v2\/tags?post=16098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}