{"id":16171,"date":"2023-04-26T08:08:26","date_gmt":"2023-04-26T07:08:26","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/i-primi-clienti-del-grenadier-hanno-affrontato-una-consegna-davvero-estrema\/"},"modified":"2023-04-26T09:53:19","modified_gmt":"2023-04-26T08:53:19","slug":"first-ineos-grenadier-customers","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/first-ineos-grenadier-customers\/","title":{"rendered":"First INEOS Grenadier customers overcome extreme handover expedition"},"content":{"rendered":"<ul>\n<li>INEOS Automotive\u2019s \u2018Hard Way Home\u2019 competition took three customers to Morocco to collect their new Grenadiers<\/li>\n<li>Extraordinary weather turned an adventure drive into a battle against the elements<\/li>\n<li>Entire expedition captured on video: <a href=\"https:\/\/ineosgrenadier.com\/it\/it\/the-hard-way-home\">ineosgrenadier.com\/it\/it\/the-hard-way-home<\/a><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p><strong>Londra, 26 aprile 2023 <\/strong>\u2013 \u2013 After emerging triumphant from a tough selection process involving thousands of INEOS Grenadier customers, three winners headed to a remote valley in Morocco\u2019s Atlas Mountains for the most extreme new vehicle handover. Including one of the world\u2019s most dangerous roads, the Tizi n\u2019 Test Pass, the adventurers were battered by fierce storms that amplified the expedition\u2019s challenge.<a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/04\/INEOS_Grenadier_Hard_Way_Home_Highres_1280.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-20769 size-full\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/04\/INEOS_Grenadier_Hard_Way_Home_Highres_1280.jpg\" alt=\"INEOS Grenadier Hard way home\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>The \u2018Hard Way Home&#8217; competition was open to customers that had followed the INEOS Grenadier from the earliest stages of its development and been among the first to place reservations. Entrants were invited to participate in an off-road selection event in the UK with videos of the candidates posted on INEOS Automotive\u2019s social media channels. Fans and followers then voted for the finalists they believed deserved to take the \u2018Hard Way Home\u2019 from their vehicle handover in Morocco.<\/p>\n<p>\u201cWe wanted to celebrate the handover of the first Grenadiers with a once-in-a-lifetime expedition for three lucky customers,\u201d explains Lynn Calder, CEO of INEOS Automotive. \u201cIt was an innovative campaign to engage our customers and followers, upping the ante from your standard silk sheet reveal handover. It was always intended to be a challenging trip, enabling the Grenadier\u2019s capabilities to shine, but the whole team got far more than they bargained for.\u201d<\/p>\n<p>A video capturing all the highlights from the expedition is available to view here: <a href=\"https:\/\/ineosgrenadier.com\/it\/it\/the-hard-way-home\">ineosgrenadier.com\/it\/it\/the-hard-way-home<\/a>.<\/p>\n<p>To find out more about Grenadier prices, technical specifications and options, visit <a href=\"http:\/\/www.ineosgrenadier.com\/\">ineosgrenadier.com<\/a>.<\/p>\n<p style=\"text-align: center;\">&#8211; End &#8211;<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/ineos-grenadier-exteriors-preview\/\">Press Office INEOS Automotive Italy \u2013 Anicecommunication<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INEOS Automotive\u2019s \u2018Hard Way Home\u2019 competition took three customers to Morocco to collect their new Grenadiers Extraordinary weather turned an adventure drive into a battle against the elements Entire expedition captured on video: ineosgrenadier.com\/it\/it\/the-hard-way-home<\/p>\n","protected":false},"author":1,"featured_media":16172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[289,266,265],"tags":[638,675,676,811,292,290],"class_list":["post-16171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ineos-grenadier","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-4x4","tag-fuoristrada","tag-grenadier","tag-hard-way-home","tag-ineos-automotive","tag-ineos-grenadier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>First INEOS Grenadier customers overcome extreme expedition<\/title>\n<meta name=\"description\" content=\"INEOS Grenadier: \u2018Hard Way Home\u2019 competition 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