{"id":16196,"date":"2023-05-24T10:02:31","date_gmt":"2023-05-24T09:02:31","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=16196"},"modified":"2024-11-11T16:12:16","modified_gmt":"2024-11-11T16:12:16","slug":"apollo-tyres-natural-rubber","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/apollo-tyres-natural-rubber\/","title":{"rendered":"Apollo Tyres to source 100% of its natural rubber from sustainable companies"},"content":{"rendered":"<p>Apollo Tyres to source 100% of its natural rubber from companies committed to new sustainability guidelines.<!--more--><\/p>\n<ul>\n<li><em>Any company supplying natural rubber to Apollo Tyres\u2019 two European production facilities, in the Netherlands and Hungary, must now comply with code of conduct set out by the Global Platform for Sustainable Natural Rubber (GPSNR).<\/em><\/li>\n<li><em>Suppliers must avoid unsustainable practices that can negatively impact the climate, wildlife, human rights and local economies.<\/em><\/li>\n<li><em>Policy has prompted significant changes in Apollo Tyres\u2019 European supply chain; new natural rubber supply agreements established.<\/em><\/li>\n<li><em>All Apollo- and Vredestein- branded tyres in Europe will be produced using sustainable natural rubber.<\/em><\/li>\n<li><em>Apollo Tyres also secures ISO 20400 certification for sustainable procurement.<\/em><\/li>\n<\/ul>\n<p><strong>Amsterdam, 24 May 2023 <\/strong>\u2013 Apollo Tyres is now sourcing 100% of its natural rubber supplies from companies who have committed to sustainability throughout the supply chain, aligning with the code of conduct set out by the Global Platform for Sustainable Natural Rubber (GPSNR). The new initiative, which came into full effect recently, and forms part of Apollo Tyres\u2019 Global Sustainability Strategy, applies to the supply of natural rubber to the company\u2019s two European production facilities in the Netherlands and Hungary.<\/p>\n<p>The new commitment has already led to significant changes in Apollo Tyres\u2019 European supply chain, with the company establishing new natural rubber supply agreements with businesses that have sustainable sourcing or traceable-to-plantation policies.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/05\/Apollo_Tyres_GPSNR-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20820\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/05\/Apollo_Tyres_GPSNR-scaled.jpg\" alt=\"Apollo Tyres e Global Platform for Sustainable Natural Rubber (GPSNR)\" width=\"1651\" height=\"1200\" \/><\/a><\/p>\n<p>As a result, all tyres produced at Apollo Tyres\u2019 facilities in Europe will now be made using \u00a0natural rubber sourced from suppliers that have a commitment to the GPSNR policy framework \u2013 avoiding unsustainable practices that might negatively impact the climate, wildlife, human rights and local economies.<\/p>\n<p>Founded in 2018, the GPSNR is an international, multi-stakeholder, voluntary membership organisation with a mission to lead improvements in the socio-economic and environmental impact of the natural rubber value chain. The organisation has over 200 members representing more than 55% of the global natural rubber value chain, including tyre makers, automakers and raw material producers. Members such as Apollo Tyres are asked to commit to the vision and mission of the platform, as well as 12 sustainable natural rubber principles laid out in the Founding Member Statement and the GPSNR Policy Framework. These principles include legal compliance, human rights, community, product efficiency, supply chain traceability and policy.<\/p>\n<p>In addition to supporting its own sustainability strategy, Apollo is using the GPSNR commitment to align with the environmental goals of its global customers, including a number of leading vehicle manufacturers with which it has original equipment supply agreements.<\/p>\n<p><strong>Apollo Tyres secures ISO 20400 certification <\/strong><\/p>\n<p>In its global sustainability journey, Apollo has also recently secured ISO 20400 certification, which defines requirements for sustainable procurement, including accountability, transparency, respect for human rights and ethical behaviour, and highlights key considerations such as risk management and priority setting.<\/p>\n<p>The ISO 20400 provides guidelines to purchasing managers for incorporating sustainability into an organisation\u2019s procurement processes. It integrates environmental, economic and social aspects into the procurement decision, ensuring that the sourcing of raw material, such as natural rubber, aligns with the standard to create an industry-wide culture of sustainability.<\/p>\n<p>\u201cGlobal demand for tyres is on the rise, driven by increasing automobile sales and the growth of ride-hailing services, and we are determined to ensure that we \u2013 and the suppliers we rely upon \u2013 grow in a sustainable way,\u201d says <strong>Benoit Rivallant, President and CEO of Apollo Tyres Europe<\/strong>. \u201cNatural rubber is an environmentally friendly raw material, but only if it\u2019s sourced sustainably. It\u2019s our job to work with companies across the value chain to ensure total transparency and help the tyre industry manage its environmental and societal impacts.\u201d<\/p>\n<p style=\"text-align: center;\">-END-<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/about-us\/\" target=\"_blank\" rel=\"noopener\">Anicecommunication<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.anicecommunication.com\/en\/media-relations\/\" target=\"_blank\" rel=\"noopener\">Press Office Apollo Tyres | Vredestein Italy<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apollo Tyres to source 100% of its natural rubber from companies committed to new sustainability guidelines.<\/p>\n","protected":false},"author":1,"featured_media":16197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,1229,653,266,265],"tags":[297,826,825,298],"class_list":["post-16196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apollo-tyres-vredestein","category-contents","category-mobility-pr-media-relations-curiosities","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-apollo-tyres","tag-natural-rubber","tag-sustainable-tyres","tag-vredestein-tyres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apollo Tyres: 100% of natural rubber<\/title>\n<meta name=\"description\" content=\"Apollo Tyres to source 100% of its natural rubber from companies committed to new sustainability guidelines.\" \/>\n<meta name=\"robots\" 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