{"id":16205,"date":"2023-05-26T10:10:01","date_gmt":"2023-05-26T09:10:01","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/nuova-campagna-di-marketing-castrol-magnatec-protezione-del-motore-e-opportunita-per-le-officine\/"},"modified":"2023-05-26T14:12:04","modified_gmt":"2023-05-26T13:12:04","slug":"castrol-magnatec-enigine-protective-features","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/castrol-magnatec-enigine-protective-features\/","title":{"rendered":"Castrol MAGNATEC: engine protective features and potential enhanced revenue opportunities for workshops"},"content":{"rendered":"<p>New Castrol MAGNATEC marketing campaign highlights engine protective features and potential enhanced revenue opportunities for workshops.<br \/>\n<!--more--><\/p>\n<ul>\n<li><em>A significant 17 million cars manufactured by mainstream OEMs across Italy<sup>1<\/sup> could be serviced using MAGNATEC, making it a high-quality go-to option for most car workshops<\/em><\/li>\n<li><em>Comprehensive marketing toolkit launched under the new campaign will help distributors and workshops identify the most suitable Castrol MAGNATEC product for their customers<\/em><\/li>\n<li><em>DUALOCK molecules in MAGNATEC cling to critical engine\u00a0parts and lock together, forming a powerful\u00a0force-field of protection that serves to reduce engine warm-up and stop-start wear by up to 50%<sup>2<\/sup> \u00a0<\/em><\/li>\n<\/ul>\n<p><strong>26 May 2023 \u2013 <\/strong>Castrol has launched a new marketing campaign as part of a major drive to promote and increase awareness of Castrol MAGNATEC lubricants across Italy. The campaign will run until June 2023, and will help to draw attention to how MAGNATEC meets a wide range of OEM specifications, offering enhanced value to both car owners, drivers and workshops.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/05\/Castrol_MAGNATEC-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-20828\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2023\/05\/Castrol_MAGNATEC-scaled.jpg\" alt=\"Castrol MAGNATEC\" width=\"1655\" height=\"1200\" \/><\/a><\/p>\n<p>A significant 17 million cars manufactured by mainstream OEMs across Italy<sup>1<\/sup> can be serviced using just five MAGNATEC products. Specifying MAGNATEC as a primary lubricant choice makes it easier for workshops to manage lubricant stocks and ensure suitability for a high proportion of vehicles, including Citroen, Fiat, Ford, Lancia, Opel, Peugeot and Toyota cars.<\/p>\n<p>Castrol\u2019s micro-marketing teams are now visiting car workshops across the country to explain the key benefits of MAGNATEC and the multi-faceted engine protection it offers.<\/p>\n<p>In addition, the campaign includes a new marketing toolkit that has been specially created to help distributors and workshops introduce and promote Castrol MAGNATEC to their customers. Utilising a striking MAGNATEC \u2018Case\u2019 master image, the new assets include brochures and wallcharts to help mechanics select the right oil for the right engine, along with email templates, posters, roll-up banners, stickers and other displays designed to increase customers\u2019 awareness about the importance of protecting their car from engine wear and tear, and how MAGNATEC can help them achieve this.<\/p>\n<p>Media, digital marketing, and social media communication will also drive customer traffic to a dedicated landing page providing more detailed information about the Castrol MAGNATEC range and its various features and benefits.<\/p>\n<p>Road congestion has increased dramatically over recent years, and a typical driver can stop and start\u00a0up to 18,000 times a year<sup>3<\/sup>, a process that can cause wear and slowly damage a car\u2019s engine. Castrol MAGNATEC\u00a0features DUALOCK molecules that cling to critical engine\u00a0parts and lock together, forming a powerful\u00a0force-field of protection that dramatically reduces\u00a0both engine warm-up and stop-start wear by 50%<sup>2<\/sup>. \u200b<\/p>\n<p style=\"text-align: center;\">\u2013END\u2013<\/p>\n<p><strong>Notes to editors<\/strong><\/p>\n<p>1: Source: Olyslager December 2022<\/p>\n<p>2: Tested v\/s the API SN wear limit in the Sequence IVA test, and the ACEA wear limit in the OM646LA test<\/p>\n<p>3: Global average from 50 cities, Castrol MAGNATEC Stop-Start Index 2014<\/p>\n<p><strong><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/castrol-italy-press-office\/\">Anicecommunication Press Office Castrol Italy<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Castrol MAGNATEC marketing campaign highlights engine protective features and potential enhanced revenue opportunities for workshops.<\/p>\n","protected":false},"author":1,"featured_media":16208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,266,265],"tags":[282,392,404],"class_list":["post-16205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-castrol","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-castrol","tag-castrol-lubricants","tag-castrol-magnatec"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Castrol MAGNATEC: engine protective features<\/title>\n<meta name=\"description\" content=\"New Castrol MAGNATEC marketing campaign highlights engine protective features and potential enhanced revenue opportunities for workshops\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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