{"id":16524,"date":"2024-03-12T09:01:48","date_gmt":"2024-03-12T09:00:48","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=16524"},"modified":"2024-03-07T15:23:41","modified_gmt":"2024-03-07T15:23:41","slug":"unique-watch-face-look-for-all-new-vredestein-ultrac-pro-marks-25-years-of-collaboration-with-italdesign","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/unique-watch-face-look-for-all-new-vredestein-ultrac-pro-marks-25-years-of-collaboration-with-italdesign\/","title":{"rendered":"Unique \u2018watch-face\u2019 look for all-new Vredestein Ultrac Pro marks 25 years of collaboration with Italdesign"},"content":{"rendered":"<ul>\n<li><strong><em>Sidewall design highlights performance and precision of the new ultra-ultra-high-performance tyre<\/em><\/strong><\/li>\n<li><strong><em>The Ultrac Pro\u2019s unique look is inspired by the visual signature of chronometers and other quality timepieces<\/em><\/strong><\/li>\n<li><strong><em>Launch marks 25th anniversary of a close creative partnership with Italdesign<\/em><\/strong><\/li>\n<li><strong><em>Available for a broad range of high-performance vehicles; available in sizes up to <\/em><\/strong><strong><em>24 inches<\/em><\/strong><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p>The new Vredestein Ultrac Pro ultra-ultra-high-performance (UUHP) tyre is being launched today with a unique asymmetrical sidewall design specially created by renowned Italian design, engineering and prototyping company, Italdesign. The unique look is inspired by the visual signature of chronometers and other quality timepieces, with the overall theme of passing time referencing the tyre\u2019s performance focus.<\/p>\n<div id=\"attachment_21533\" style=\"width: 1290px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/03\/Nuovo_Vredestein_Ultrac_Pro_25_anni_collaborazione_con_Italdesign_1280px.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-21533\" class=\"size-full wp-image-21533\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/03\/Nuovo_Vredestein_Ultrac_Pro_25_anni_collaborazione_con_Italdesign_1280px.jpg\" alt=\"L'esclusivo look &quot;quadrante d\u2019orologio&quot; del nuovo pneumatico Vredestein Ultrac Pro segna 25 anni di collaborazione con Italdesign\" width=\"1280\" height=\"720\" \/><\/a><p id=\"caption-attachment-21533\" class=\"wp-caption-text\"><em>Unique \u2018watch-face\u2019 look for all-new Vredestein Ultrac Pro marks 25 years of collaboration with Italdesign<\/em><\/p><\/div>\n<p>The debut of the new Ultrac Pro marks the 25th anniversary of Apollo Tyres\u2019 close creative partnership with Italdesign; the companies first worked together to co-develop the Vredestein Sportrac, which debuted in 1999.<\/p>\n<p>The new tyre\u2019s visual character is evocative of a watch-face, with a sequence of lines around the circumference that appear to echo second and minute markers. On one portion of the sidewall, that theme is given a modern twist through a bold sequence of numbers suggestive of a stopwatch or digital timepiece. By giving the tyre a horological aesthetic, Italdesign is also highlighting the tyre\u2019s precision and attention to detail.<\/p>\n<p>The Ultrac Pro is available in sizes up to 24 inches, suitable for a very wide range of supercars, sports cars and performance-flagship saloons and SUVs.<\/p>\n<p>To create the tyre, the Apollo Tyres product marketing and R&amp;D teams first defined the <a href=\"https:\/\/www.anicecommunication.com\/en\/vredestein-ultrac-pro\/\" target=\"_blank\" rel=\"noopener\">Vredestein tyre\u2019s differentiating technical characteristics<\/a>, and then worked with Italdesign on a concept that would appeal to a performance-minded target audience. The two companies engaged in a dynamic creative exchange that allowed them to combine their collective design expertise, resulting in a product that can contribute in a meaningful way to the overall vehicle design.<\/p>\n<p>Styled by Giorgetto Giugaro, one of the world\u2019s most prolific automobile designers, the Vredestein Sportrac of 1999 pioneered an asymmetric look that enhanced its sporty visual character. Since then, the two companies have collaborated on multiple projects, combining creative expertise with technical innovation to produce visually appealing, high-performance tyres.<\/p>\n<p>Benoit Rivallant, President of Apollo Tyre Europe, says: \u201cWe\u2019re proud to have maintained such a long relationship with Italdesign; an organisation which has influenced automotive design trends since 1968. The company shares many of our core values and there are strong synergies in how we approach a new creative challenge. They have been pivotal in shaping the Vredestein brand into what it is today, helping our tyres stand out in a highly competitive market, and it is very satisfying to once again bring to market something that is genuinely unique.\u201d<\/p>\n<p>Joaquin Garcia, Head of Design at Italdesign, adds: \u201cMuch like when we design a car, we see the sidewall of the tyre as a blank canvas to bring character to a <a href=\"https:\/\/www.anicecommunication.com\/en\/remarkable-weight-reduction-for-new-vredestein-ultrac-pro-enhances-performace-comfort-and-environmental-impact\/\" target=\"_blank\" rel=\"noopener\">high-performance product<\/a> \u2013 and this is exactly what we did for the Ultrac Pro.\u00a0We have enjoyed the past 25 years with the Vredestein brand; the insights gained from each tyre have served as the foundation for the development of the next product.\u201d<\/p>\n<p>The <a href=\"https:\/\/www.anicecommunication.com\/en\/vredestein-ultrac-pro-in-summer-2024\/\" target=\"_blank\" rel=\"noopener\">Ultrac Pro is available in a wide range of sizes<\/a> suitable for 18- to 24-inch rims and can be purchased during spring 2024<strong>. <\/strong><\/p>\n<hr \/>\n<p>12 March 2024<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/apollo-tyres-vredestein-brand-press-office-for-italy\/\">Anicecommunication Media Relations Apollo Tyres &#8211; Vredestein Italy &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sidewall design highlights performance and precision of the new ultra-ultra-high-performance tyre The Ultrac Pro\u2019s unique look is inspired by the visual signature of chronometers and other quality timepieces Launch marks 25th anniversary of a close creative partnership with Italdesign Available for a broad range of high-performance vehicles; available in sizes up to 24 inches<\/p>\n","protected":false},"author":1,"featured_media":16525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[279,265,266],"tags":[297,8,1008,939,1013,965,277,298,938],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unique \u2018watch-face\u2019 look for all-new Vredestein Ultrac Pro marks 25 years of collaboration with Italdesign - Anice Automotive Media Relations agency Italy<\/title>\n<meta name=\"description\" content=\"Vredestein Ultrac Pro UUHP summer tyre unique asymmetrical sidewall design specially created by Turin based design company Italdesign | Anice Automotive Media Relations and press office agency Italy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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