{"id":16569,"date":"2024-04-10T10:01:29","date_gmt":"2024-04-10T09:01:29","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/castrol-launches-refreshed-power1-motorcycle-lubricant-range\/"},"modified":"2024-04-11T12:33:32","modified_gmt":"2024-04-11T11:33:32","slug":"castrol-launches-refreshed-power1-motorcycle-lubricant-range","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/castrol-launches-refreshed-power1-motorcycle-lubricant-range\/","title":{"rendered":"Castrol launches refreshed POWER1 motorcycle lubricant range"},"content":{"rendered":"

Castrol launches refreshed POWER1 motorcycle lubricant\u00a0 range with new 3-in-1 FORMULA.<\/p>\n

Castrol has refreshed its core POWER1 motorcycle and scooter lubricant range with a new 3-in-1 FORMULA, distinctive new labels, and updated packaging aimed at better suiting the needs of workshops and consumers.<\/p>\n

\"Castrol<\/a><\/p>\n

The refreshed POWER1 lubricant range supports a diverse array of use for motorcycles and scooters. Castrol POWER1\u2019s new 3-in-1 FORMULA is engineered to perform across three critical areas: excellent power and acceleration, excellent protection, and smooth riding.<\/p>\n

In benchmark acceleration tests during the product\u2019s development, motorcycles using Castrol POWER1\u200b could travel eight metres further than motorcycles using a generic market oil for bikes and scooters1<\/sup>. In addition, Castrol POWER1\u200b was found to provide 50% better wear protection versus industry limits2<\/sup>, and it enabled smooth acceleration without any slips or judders3<\/sup>.<\/p>\n

\"Castrol<\/a><\/p>\n

Besides the new formulation, packaging for the Castrol POWER1 range now features Castrol\u2019s refreshed brand identity<\/a> that was launched in 2023. It also includes customer-centric labelling aimed at helping consumers easily locate the right product for their motorcycle or scooter.<\/p>\n

The packaging for Castrol\u2019s small pack product range in Europe has been updated to use less plastic. The company\u2019s new five-litre bottle uses 20% less plastic compared to the previous five-litre bottle4<\/sup>, one of the best-selling products in the Castrol range5<\/sup>. It is expected that these measures will help to save 1,000\u00a0tonnes of plastic use in Europe on an annual basis when compared to\u00a0previous small bottle designs and aggregated across the full bottle range6<\/sup>. These new bottles were introduced in several of Castrol\u2019s key international markets, including India and China in 2019, which meant 4,000\u00a0tonnes of plastic were saved compared to the previous small bottle designs6<\/sup>.\u200b<\/p>\n

The introduction of the newly designed bottles is part of Castrol\u2019s delivery of its PATH360 sustainability strategy7<\/sup> that sets out aims to help save waste, reduce carbon and improve lives.<\/p>\n

Castrol is the world\u2019s number-one selling lubricant brand for two-wheelers8<\/sup> and is trusted by MotoGP teams Aprilia and LCR Honda.<\/p>\n

\u2013END\u2013<\/p>\n


\n

Notes to Editors<\/u><\/strong><\/p>\n

1 – Based on the results of a 30-second acceleration test, conducted by Castrol using a motorcycle engine simulating wide open\u00a0throttle acceleration from a rolling start. Oils tested were 10W-40s<\/em>
\n2 – Assessed based on test and compared to the latest industry specification limit using the Sequence IVA test<\/em>
\n3 – Smooth acceleration tested using a motorcycle on a chassis dyno. Tested using a Honda CB125F at wide-open throttle for 30 seconds from a rolling start<\/em>
\n4 – New design launched in Europe in 2023 uses less plastic by weight – from 5% less (for one-litre bottles) to 20% less (for five-litre bottles). Excludes 0.5 litre bottles<\/em>
\n5 – In 2022, Castrol produced 11 million 5-litre bottles, 8.5 million 4-litre bottles, 38.5 million one-litre bottles, and 270,000 half-litre bottles in Europe\u00a0<\/em>
\n6 – Calculated based on the equivalent volume and mix of previous small bottles sold in 2022<\/em>
\n7 –
www.castrol.com\/path360<\/a><\/em>
\n8 – Based on volume of product sales in 2021, as measured and reported by Kline & Company, Inc (2022)<\/em><\/p>\n


\n

10 April 2024<\/p>\n

Anicecommunication Press Office and Media Relations Castrol Italy ><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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