{"id":16645,"date":"2024-07-02T10:01:15","date_gmt":"2024-07-02T09:01:15","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/sondaggio-apollo-tyres-sulle-scelte-degli-pneumatici-di-ricambio\/"},"modified":"2024-11-11T16:06:53","modified_gmt":"2024-11-11T16:06:53","slug":"apollo-tyres-survey-comfort-performance","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/apollo-tyres-survey-comfort-performance\/","title":{"rendered":"New survey commissioned by Apollo Tyres"},"content":{"rendered":"<p>Apollo Tyres survey: driving enthusiasts rank comfort alongside performance when choosing replacement tyres.<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><strong><em>Asked for their priorities when buying replacement tyres, 37% mention \u2018ride refinement and low noise\u2019, compared with 33% that seek \u2018high-performance grip\u2019<\/em><\/strong><\/li>\n<li><strong><em>Almost half of keen drivers polled would choose \u2018a smaller wheel with larger-profile tyre for more comfort\u2019 <\/em><\/strong><\/li>\n<li><strong><em>\u2018Affordability\u2019 identified as a key priority for 60% of all motorists, followed by \u2018year-round grip and traction\u2019 (47%) and \u2018safety\u2019 (45%)<\/em><\/strong><\/li>\n<li><strong><em>All-new Vredestein Ultrac Pro has been engineered to offer the best of both worlds: advanced handling capabilities as well as superior driving comfort<\/em><\/strong><\/li>\n<\/ul>\n<p>Driving enthusiasts value ride comfort just as much as performance when buying replacement tyres, according to a new survey commissioned by Apollo Tyres. When asked: <em>\u201cWhich characteristics would you prioritise when buying a replacement tyre?\u201d<\/em> 37% of those who say they <em>\u2018love\u2019<\/em> or <em>\u2018like\u2019<\/em> driving cite <em>\u2018ride refinement and low noise\u2019<\/em>, compared to 33% who mention <em>\u2018high-performance grip\u2019<\/em>.<\/p>\n<p>In addition, a larger proportion of enthusiast drivers would now favour <em>\u2018a smaller wheel with a larger-profile tyre that gives enhanced comfort&#8217;<\/em> (44%) over <em>\u2018a larger wheel and a low-profile tyre that looks great on the vehicle\u2019<\/em> (28%).<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/07\/Ultrac-Pro_Vredestein.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-21785\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/07\/Ultrac-Pro_Vredestein.jpg\" alt=\"Apollo_Tyres_Ultrac-Pro_Vredestein\" width=\"2000\" height=\"1125\" \/><\/a><\/p>\n<p>The findings highlight the importance of comfort to those who are most likely to purchase high-performance road tyres. This is at odds with the fact that these products traditionally provide comparatively low levels of ride refinement \u2013 a direct consequence of the more rigid structure and very stiff sidewalls that manufacturers use to maximise dynamic capabilities.<\/p>\n<p>The Apollo Tyres survey also found that, among all motorists, the most important criteria when selecting replacement tyres is <em>\u2018price \/ affordability\u2019<\/em> (identified as a priority for 60%), followed by <em>\u2018year-round grip and traction\u2019<\/em> (47%), and <em>\u2018safety \u2013 short stopping distances\u2019<\/em> (45%).<\/p>\n<p><strong>Delivering the best of both worlds <\/strong><\/p>\n<p>Earlier this year Apollo Tyres\u2019 launched the all-new Vredestein Ultrac Pro, an ultra-ultra-high-performance (UUHP) summer tyre engineered to offer the best of both worlds: advanced handling capabilities coupled with superior driving comfort. The Ultrac Pro\u2019s unique balance of attributes is possible due to its advanced new tread compound and a highly innovative structure that includes a completely rethought bead area and a larger \u2018flex-zone\u2019 in the sidewall.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/07\/Vredestein-Ultrac-Pro.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-21786\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/07\/Vredestein-Ultrac-Pro.jpg\" alt=\"Vredestein-Ultrac-Pro_Apollo_Tyres\" width=\"2560\" height=\"1708\" \/><\/a><\/p>\n<p>The new Ultrac Pro was recently the focus of a comprehensive tyre assessment conducted by independent Spanish testing and engineering company Applus+ IDIADA. The testers compared the Ultrac Pro with three UUHP tyres that are strongest in terms of performance capabilities, and a further three that lead on comfort. The flagship Vredestein tyre outperformed all but one of the performance-focused UUHP tyres in the \u2018Limit Handling&#8217; assessment (a difference of less than 1km\/h in entry and exit speed compared to the first-placed tyre), while also beating the more comfort-centric UUHP tyres in the overall \u2018Ride Comfort\u2019 tests.<\/p>\n<p>Yves Pouliquen, Group Head of Sales and Marketing at Apollo Tyres, comments: \u201cOur survey highlights that performance-car drivers seek greater versatility from their tyres. Many will commute in the same car that they take on track or use for a spirited weekend drive. The Ultrac Pro is the first tyre to meet this broad range of requirements so effectively.\u201d<\/p>\n<p style=\"text-align: center;\"><em>[END]<\/em><\/p>\n<p><strong>Note to editors <\/strong><\/p>\n<p>* Survey conducted by OnePoll; 1,000 respondents<\/p>\n<p>Amsterdam, 2 July 2024<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/apollo-tyres-vredestein-brand-press-office-for-italy\/\">Anicecommunication Media Relations Apollo Tyres \u2013 Vredestein Italy &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apollo Tyres survey: driving enthusiasts rank comfort alongside performance when choosing replacement tyres.<\/p>\n","protected":false},"author":1,"featured_media":16646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,1229,653,266,265],"tags":[297,1068,298,938],"class_list":["post-16645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apollo-tyres-vredestein","category-contents","category-mobility-pr-media-relations-curiosities","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-apollo-tyres","tag-apollo-vredestein","tag-vredestein-tyres","tag-vredestein-ultrac-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New survey commissioned by Apollo Tyres | PressRoom Anice<\/title>\n<meta name=\"description\" content=\"Apollo Tyres survey: driving enthusiasts rank comfort alongside performance when choosing replacement tyres.\" 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