{"id":16829,"date":"2024-09-06T19:06:44","date_gmt":"2024-09-06T18:06:44","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=16829"},"modified":"2024-09-09T09:06:46","modified_gmt":"2024-09-09T08:06:46","slug":"castrol-125th-campaign","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/castrol-125th-campaign\/","title":{"rendered":"Castrol launches 125th anniversary campaign to drive workshop footfall and sales"},"content":{"rendered":"

Castrol has launched a new campaign to help workshops increase their footfall, boost sales and drive local brand awareness. Developed as part of its 125th anniversary celebrations1<\/sup>, the new campaign features a competition for automotive workshop staff, plus a separate competition for workshop customers, with both offering prize draws to win a track day experience and F1 factory tour.<\/p>\n

Workshops will be provided with a range of assets to attract customer participation in the campaign, including leaflets, display banners, web banners and social media videos.<\/p>\n

\"Castrol<\/a><\/p>\n

Competition prizes for workshops and customers2<\/sup><\/strong><\/p>\n

Castrol is offering one lucky workshop employee winner, and one successful workshop customer, a PalmerSport track day experience where they can test their high-speed driving skills in a wide range of high-performance vehicles, including a JP Le Mans prototype, Ginetta G56 GTA, BMW M4 GTP and Caterham Seven. The experience will also include full professional driver tuition.<\/p>\n

The winners of the star prize will also be given a behind-the-scenes tour of the BWT Alpine F1\u00ae factory in Enstone, Oxfordshire, England to see the role Castrol plays in optimising race-car performance. Castrol has a team of dedicated engineers embedded in the\u00a0BWT Alpine F1\u00ae Team who work in partnership with race engineers to create bespoke, ultra-low viscosity lubricants built to protect engines from the phenomenal forces at work during motor racing.<\/p>\n

The star prize includes travel and transfer to the two UK-based venues, two nights\u2019 accommodation, and full hospitality. A total of twenty runners-up for both the workshop and consumer competitions will also each receive a \u00a3\/\u20ac125 voucher.<\/p>\n

Workshops can enter the exclusive workshop-only competition draw by uploading a picture of the display materials at their premises.<\/p>\n

As Castrol celebrates its 125th anniversary in 2024, it recently unveiled a bold new \u2018Onward, Upward, Forward\u2019<\/a> strategy to meet the changing needs of customers, as well as a special 125-year commemorative logo that will be used throughout 2024 at events and with sponsorship activities.<\/p>\n

To learn more about the new 125-year anniversary campaign, please visit: castrolwin.com<\/a><\/p>\n

-ENDS-<\/p>\n

Notes to Editors<\/u><\/strong><\/p>\n

1 On 9 March 1899, Sir Charles Wakefield founded CC Wakefield & Co. Limited; the company that became Castrol as we know it today. To mark the 125th anniversary, Castrol has released a <\/em>video<\/em><\/a> that brings Sir Charles Wakefield back to life using AI to reflect on how the business he founded is doing today.\u00a0<\/em><\/p>\n

2 T&Cs apply. No purchase necessary.\u00a0 Promotion opens 1st July 2024 18+ only. Follow instructions on the page to enter. Offer subject to availability. The promoter is Lubricants UK Limited. Full terms and conditions available <\/em>here<\/em><\/a>\u00a0\u00a0<\/em><\/p>\n

\n

5 September 2024<\/p>\n

Anicecommunication Press Office and Media Relations Castrol Italy ><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Castrol has launched a new campaign to help workshops increase their footfall, boost sales and drive local brand awareness. Developed as part of its 125th anniversary celebrations1, the new campaign features a competition for automotive workshop staff, plus a separate competition for workshop customers, with both offering prize draws to win a track day experience […]<\/p>\n","protected":false},"author":1,"featured_media":16830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[280,266,265],"tags":[1176,1175,392],"class_list":["post-16829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-castrol","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-castrol-125th","tag-castrol-125","tag-castrol-lubricants"],"yoast_head":"\nCastrol launches 125th anniversary campaign<\/title>\n<meta name=\"description\" content=\"Castrol launches 125th anniversary campaign to drive workshop footfall and sales . 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