{"id":17062,"date":"2024-12-20T16:00:21","date_gmt":"2024-12-20T16:00:21","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=17062"},"modified":"2024-12-20T16:23:20","modified_gmt":"2024-12-20T16:23:20","slug":"apollo-tyres-boring-tyres","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/apollo-tyres-boring-tyres\/","title":{"rendered":"Apollo Tyres: keen drivers are turning their back on tyres that look &#8216;boring&#8217;"},"content":{"rendered":"<p>Apollo Tyres survey: keen drivers are turning their back on tyres that look &#8216;boring&#8217;<br \/>\n<!--more--><\/p>\n<ul>\n<li><strong><em>Over half of driving enthusiasts in Italy express a preference for replacement tyres that feature an appealing sidewall design<\/em><\/strong><\/li>\n<li><strong><em>25-34 age range show strongest interest in tyres with appealing design<\/em><\/strong><\/li>\n<li><strong><em>45% of car enthusiasts favour appearance of larger wheels<\/em><\/strong><\/li>\n<li><strong><em>Developed with Italdesign, the Ultrac Pro\u2019s unique sidewall design is inspired by the visual signature of chronometers<\/em><\/strong><\/li>\n<\/ul>\n<p>A new survey has identified that a significant proportion of driving enthusiasts in Italy would favour replacement tyres that deliver on looks as well as performance. In a poll of 1,000 those who say they \u2018love\u2019 or \u2018like\u2019 driving, over half (51%) agree with the statement: <em>\u201cTyres look boring \u2013 I\u2019d like to buy a tyre with a sidewall design that is more distinctive than that of normal tyres.\u201d<\/em><\/p>\n<p>Younger drivers are the group most likely to prefer tyres with a distinctive sidewall design, with a majority (60%) of those aged 25-34 agreeing with the statement. By contrast, 39% of those aged 65 and older say they\u2019d like to buy replacement tyres with a distinctive sidewall design.<\/p>\n<p>The survey also identified that 45% of respondents overall agreed with the statement: <em>\u201cI prefer the overall look of cars with larger wheels.\u201d<\/em> This aligns with the rising demand in Italy for lower-profile tyres that enhance the sporty appearance of high-performance vehicles.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/12\/Vredestein_Ultrac-Pro.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22222\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2024\/12\/Vredestein_Ultrac-Pro.jpg\" alt=\"Sondaggio Apollo Tyres - Vredestein_Ultrac-Pro\" width=\"1024\" height=\"576\" \/><\/a><\/p>\n<p><strong>High-performance design<\/strong><\/p>\n<p>Earlier this year Apollo Tyres introduced its flagship ultra-ultra-high-performance tyre, the Vredestein Ultrac Pro, with a unique asymmetrical sidewall design specially created by renowned Italian design, engineering and prototyping company, Italdesign. The unique look is inspired by the visual signature of chronometers and other quality timepieces, with the overall theme of passing time referencing the tyre\u2019s performance focus.<\/p>\n<p>The debut of the new Ultrac Pro marks the 25th anniversary of Apollo Tyres\u2019 close creative partnership with Italdesign; the companies first worked together to co-develop the Vredestein Sportrac, which debuted in 1999.<\/p>\n<p>The new tyre\u2019s visual character is evocative of a watch-face, with a sequence of lines around the circumference that appear to echo second and minute markers. On one portion of the sidewall, that theme is given a modern twist through a bold sequence of numbers suggestive of a stopwatch or digital timepiece. By giving the tyre a horological aesthetic, Italdesign is also highlighting the tyre\u2019s precision and attention to detail.<\/p>\n<p>To create the tyre, the Apollo Tyres product marketing and R&amp;D teams first defined the Vredestein tyre\u2019s differentiating technical characteristics, and then worked with Italdesign on a concept that would appeal to a performance-minded target audience. The two companies engaged in a dynamic creative exchange that allowed them to combine their collective design expertise, resulting in a product that can contribute in a meaningful way to the overall vehicle design.<\/p>\n<p>The Ultrac Pro is available in sizes up to 24 inches, suitable for a very wide range of supercars, sports cars and performance-flagship saloons and SUVs.<\/p>\n<p>Yves Pouliquen, Vice President, Commercial, Europe at\u202fApollo\u202fTyres, said: \u201cOur latest survey reveals significant demand for tyres that deliver in terms of aesthetics as well as performance. The Ultrac Pro combines exceptional dynamic capabilities with a unique, chronometer-inspired design. It&#8217;s not just a tyre \u2013 it&#8217;s a visual statement for high-performance vehicles.\u201d<\/p>\n<p style=\"text-align: center;\">\u2013 END \u2013<\/p>\n<hr \/>\n<p>20 December 2024<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/apollo-tyres-vredestein-brand-press-office-for-italy\/\">Anicecommunication, media relations Apollo Tyres \u2013 Vredestein Italy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apollo Tyres survey: keen drivers are turning their back on tyres that look &#8216;boring&#8217;<\/p>\n","protected":false},"author":1,"featured_media":17063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,266,265],"tags":[297,589,298,938],"class_list":["post-17062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apollo-tyres-vredestein","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-apollo-tyres","tag-apollo-tyres-survey","tag-vredestein-tyres","tag-vredestein-ultrac-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apollo Tyres: keen drivers are turning their back on boring tyres<\/title>\n<meta name=\"description\" content=\"Apollo Tyres survey: keen drivers are turning their back on tyres that look &#039;boring&#039;. 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