{"id":17171,"date":"2025-04-08T16:31:35","date_gmt":"2025-04-08T15:31:35","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=17171"},"modified":"2025-04-08T18:06:37","modified_gmt":"2025-04-08T17:06:37","slug":"mauto-business-talk","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/mauto-business-talk\/","title":{"rendered":"MAUTO: business talk on the history and sustainable future of lubricants"},"content":{"rendered":"<p>Talk at MAUTO \u2013 National Automobile Museum <em>\u201cThe long road to sustainability. From Olio FIAT to PETRONAS Lubricants\u201d: <\/em><em>Business talk on the history and sustainable future of lubricants.<\/em><!--more--><\/p>\n<ul>\n<li><strong><em>The meeting will take place on Thursday 10 April 2025 at 18:30 in the \u201cPiazza del MAUTO &#8211; National Automobile Museum\u201d. Free admission<\/em><\/strong><\/li>\n<li><strong><em>Speakers: Ciro Lupo, Business Head Italy &amp; Africa of PETRONAS Lubricants International, Marina Barbanti, General Manager of UNEM, Mario Burrascano, CEO of \u201cUomo &amp; Ambiente\u201d and museum curators Federico Bollarino and Maurizio Arnone<\/em><\/strong><\/li>\n<li><strong><em>Some memorabilia from PETRONAS Heritage Highlights Corporate Museum, hosted in the Global Research Center of Santena (Turin), will be exhibited at MAUTO Museum<\/em><\/strong><\/li>\n<\/ul>\n<p>Thursday, April 10, 2025, PETRONAS Lubricants International (PLI), a division of PETRONAS that produces and markets lubricants and functional fluids globally, will be the protagonist of an important talk at MAUTO &#8211; National Automobile Museum.<\/p>\n<p>The event, entitled <strong>&#8220;La lunga strada verso la sostenibilit\u00e0: Da Olio FIAT a PETRONAS Lubricants<\/strong> (The long road to sustainability: From FIAT Oil to PETRONAS Lubricants), which will be held at 6:30 p.m. in the Museum Square, is part of the exhibition &#8220;<strong>125 VOLTE FIAT. La modernit\u00e0 attraverso l&#8217;immaginario FIAT<\/strong>&#8221; (125 TIMES FIAT. Modernity through FIAT&#8217;s imagination).<\/p>\n<p>This event will offer a fascinating exploration of the evolution of lubricating fluids in the context of environmental sustainability, tracing a path from the origins of Olio FIAT, through the acquisition of FL Selenia by PETRONAS in 2008, up to the current developments in research at the Global Research &amp; Technology Centre in Santena.<\/p>\n<p>Sustainability is a key word at PETRONAS, a priority that has deep roots, already evident in the 1990s when the company, called <strong>Fiat Lubrificanti<\/strong>, took significant steps in this direction with the pioneering <strong>ZIT (Zero Impact Trend) project<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/04\/250410_Talk_MAUTO-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22521\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/04\/250410_Talk_MAUTO-scaled.jpg\" alt=\"MAUTO: business talk sulla storia dei lubrificanti\" width=\"836\" height=\"1200\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Registration\u00a0 <strong><a href=\"https:\/\/ticket.museoauto.com\/eventi\/125-volte-fiat-talks-6-petronas\/\" target=\"_blank\" rel=\"noopener\">by clicking here&gt;&gt;&gt;<\/a><\/strong><\/em><\/p>\n<p><strong>Giuseppe Pedretti, PETRONAS Lubricants International Regional Managing Director EMEA,<\/strong> spoke eloquently about the upcoming talk:<\/p>\n<p><em>\u201cOur collaboration with MAUTO continues and is strengthened today through support for a theme of fundamental importance: the awareness and responsibility of citizens towards sustainable mobility and habits, which generate an immediate social impact. Spreading these themes in Turin is of dual importance to us: it is the territory in which we operate and where our EMEA headquarters is located and it is a city with which we are deeply connected and in which we are strongly rooted\u201d<\/em><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/04\/250408_Giuseppe_Pedretti_PETRONAS_MAUTO-web.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22527\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/04\/250408_Giuseppe_Pedretti_PETRONAS_MAUTO-web.jpg\" alt=\"Guseppe Pedretti di PETRONAS al MAUTO\" width=\"1280\" height=\"960\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Giuseppe Pedretti, Regional Managing Director EMEA di PETRONAS Lubricants International at MAUTO &#8211; Museo Nazionale dell&#8217;Automobile<\/em><\/p>\n<p><strong>Ciro Lupo, PETRONAS Lubricants International<\/strong> <strong>Business Head for Italy and Africa <\/strong>one of the speakers at the talk, commented: <em>\u201cThe relationship between PETRONAS and Fiat represents a fundamental element of our history, which today also extends to other prestigious brands. The real secret of our success lies precisely in the continuous collaboration with OEMs and in the constant research for the development of an increasingly sustainable range of products. Our strength comes from the global approach to carbon neutrality and technology, which allows us to anticipate the needs of a constantly evolving market&#8221;.<\/em><\/p>\n<p><strong>Speakers and topics of the Talk <\/strong><\/p>\n<p><strong>Ciro Lupo, PETRONAS Lubricants International<\/strong> <strong>Business Head for Italy and Africa<\/strong>, will retrace the most significant stages of the company&#8217;s history in terms of sustainability and will illustrate the strong link with the Piedmont region, highlighting how the presence of the PETRONAS Global Research &amp; Technology Centre represents an element of continuity with the local industrial tradition.<\/p>\n<p><strong>Marina Barbanti, Director General of UNEM (Unione Energie per la Mobilit\u00e0)<\/strong>, will present the results of the latest &#8220;Lubricants &amp; Sustainability&#8221; report, analyzing how the evolution of fluids proceeds in parallel with that of traditional, electric and hybrid vehicles.<\/p>\n<p><strong>Mario Burrascano, Co-Founder, CEO &amp; Innovation Manager Man &amp; Environment<\/strong>, will offer an independent perspective on the topic, highlighting how companies are dedicating increasing attention to sustainability issues.<\/p>\n<p>The discussion will be moderated by <strong>Federico Bollarino<\/strong>, Curator &amp; Designer of the <strong>PETRONAS <em>Heritage Highlights<\/em><\/strong> Corporate Museum located in Santena (Turin), and by <strong>Maurizio Arnone<\/strong>, Head of Future Cities &amp; Communities Fondazione LINKS, also curator of the MAUTO FUTURE MOBILITY project<\/p>\n<p style=\"text-align: center;\"><strong>Program<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><em>\u201cLa lunga strada verso la sostenibilit\u00e0. Da Olio FIAT a PETRONAS Lubricants\u201d<br \/>\n<\/em><\/strong><em>(The long road to sustainability: From FIAT Oil to PETRONAS Lubricants)<br \/>\n<\/em>Thursday, April 10, 2025<br \/>\n06:30 p.m.<\/p>\n<p style=\"text-align: center;\"><strong>\u201cPiazza del MAUTO\u201d (National Automobile Museum)<br \/>\n<\/strong>Corso Unit\u00e0 d\u2019Italia 40, Turin<br \/>\n18:00 Possibility of a preview guided tour of the Spazio Futuro accompanied by the curator<br \/>\n06:30 p.m. Greetings and introduction<br \/>\nHistorical videos and discussion<\/p>\n<p style=\"text-align: center;\"><strong>Speakers:<\/strong><\/p>\n<p style=\"text-align: center;\">Ciro Lupo \/ PETRONAS Lubricants International Business Head for Italy and Africa<br \/>\nMarina Barbanti \/ General Director of UNEM (Unione Energie per la Mobilit\u00e0)<br \/>\nMario Burrascano \/ Co-Founder, CEO &amp; Innovation Manager Man &amp; Environment<br \/>\nMaurizio Arnone \/ Head of Future Cities &amp; Communities LINKS Foundation<br \/>\nFederico Bollarino \/ Curator &amp; Designer of the PETRONAS Heritage Highlights Corporate Museum<\/p>\n<p style=\"text-align: center;\">Free admission<\/p>\n<p style=\"text-align: center;\"><em>\u2013 END \u2013<\/em><\/p>\n<hr \/>\n<p>Santena (Turin), 8th March 2024<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-international-appoints-anice-pr-agency-for-media-relations-accross-italy-and-africa\/\"><strong>Press Office\u2013 PETRONAS Lubricants Italy<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talk at MAUTO \u2013 National Automobile Museum \u201cThe long road to sustainability. From Olio FIAT to PETRONAS Lubricants\u201d: Business talk on the history and sustainable future of lubricants.<\/p>\n","protected":false},"author":1,"featured_media":17172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1329,266,265],"tags":[1389,1390,1334,1393],"class_list":["post-17171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pli-petronas","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-mauto","tag-museo-nazionale-dellautomobile","tag-petronas-lubricants-international","tag-talk-petronas-at-mauto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAUTO: business talk on the history and sustainable future of lubricants<\/title>\n<meta name=\"description\" content=\"Talk at MAUTO \u2013 National Automobile Museum \u201cThe long road to sustainability. 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