{"id":17273,"date":"2025-07-24T12:09:27","date_gmt":"2025-07-24T11:09:27","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=17273"},"modified":"2025-10-02T12:39:56","modified_gmt":"2025-10-02T11:39:56","slug":"apollo-tyres-new-surevy","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/apollo-tyres-new-surevy\/","title":{"rendered":"Apollo Tyres Survey: retailers and fitters retain leading role in shaping  tyre purchase decisions"},"content":{"rendered":"<p>Apollo Tyres: retailers and fitters retain leading role in shaping tyre purchase decisions, new survey finds.<!--more--><\/p>\n<ul>\n<li><strong><em>41% of car owners in Italy identified retailers and fitters as their most important source of information when choosing replacement tyres<\/em><\/strong><\/li>\n<li><strong><em>Those aged 65 or older are the most likely to rely on retailers and fitters for guidance when selecting replacement tyres<\/em><\/strong><\/li>\n<li><strong><em>The survey also found that cost and safety are top priorities for consumers searching for replacement tyres online<\/em><\/strong><\/li>\n<\/ul>\n<p>Tyre retailers and fitters across Italy play a critical role in guiding consumers\u2019 purchase decisions when they come to select replacement tyres, according to new research commissioned by Apollo Tyres Ltd.<\/p>\n<p>When asked <em>\u201cwhat is the most important source of information when choosing a replacement tyre brand?\u201d<\/em> 41% of car owners cite <em>\u201crecommendation from a tyre fitter \/ retailer.\u201d<\/em> That is significantly ahead of the next most influential sources of guidance: <em>\u201conline reviews from independent experts, including specialist car publications and websites\u201d<\/em> (16%), <em>\u201crecommendation from car manufacturer \/ a direct replacement for what was previously fitted to the car\u201d<\/em> (15%) and <em>\u201conline customer reviews\u201d<\/em> (10%).<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/07\/Vredestein-Ultrac-Pro.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22867\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/07\/Vredestein-Ultrac-Pro.jpg\" alt=\"Sondaggio Apollo Tyres\" width=\"1024\" height=\"576\" \/><\/a><\/p>\n<p>The Apollo Tyres survey, conducted among 1,000 car owners in Italy, identified that reliance on input from tyre fitters and retailers is highest among those aged 65 and over (61%), and lowest among those between 18 and 24 (29%). Younger car owners are more likely than those in other age categories to seek guidance from <em>\u201conline reviews from independent experts.\u201d<\/em><\/p>\n<p>The survey also looked at factors that consumers prioritise when searching for replacement tyres online. At the top of the list was <em>\u201cthe safest tyre\u201d<\/em> (mentioned by 27%), followed by <em>\u201cthe most efficient tyre\u201d<\/em> (20%), and <em>\u201csaving money\u201d<\/em> (19%) and <em>\u201cthe best performance-focused tyre\u201d<\/em> (18%). Financial considerations are the biggest priority for those aged 55 to 64 (23%), and less crucial for those aged 65 and over (8%).<\/p>\n<p>Paul Eidhof, Head of Cluster North West at Apollo Tyres Ltd, commented: \u201cWhile many car owners will start their research into replacement tyres online, it\u2019s clear that fitters and retailers continue to play a critical role in guiding final purchase decisions. We will continue to explore new ways to support customers in Italy as we further expand our product portfolio over the coming years.\u201d<\/p>\n<p>Apollo Tyres has invested heavily in the research and development of Vredestein tyres to create a comprehensive range of premium products suitable for all vehicle types, from compact hatchbacks to high-performance sports cars and SUVs.<\/p>\n<p style=\"text-align: center;\"><em>END<\/em><\/p>\n<hr \/>\n<p>24 July 2025<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/apollo-tyres-vredestein-brand-press-office-for-italy\/\">Anicecommunication, media relations Apollo Tyres \u2013 Vredestein Italy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apollo Tyres: retailers and fitters retain leading role in shaping tyre purchase decisions, new survey finds.<\/p>\n","protected":false},"author":1,"featured_media":17274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,266,265],"tags":[1469,589,1470,1468],"class_list":["post-17273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apollo-tyres-vredestein","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-apollo-tyres-distributors","tag-apollo-tyres-survey","tag-vredestein-tyres-distributors","tag-vredestein-tyres-survey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apollo Tyres new survey | Anice Blog<\/title>\n<meta name=\"description\" content=\"Apollo Tyres: retailers and fitters retain leading role in shaping tyre purchase decisions, new survey finds\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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