{"id":17308,"date":"2025-09-03T10:10:45","date_gmt":"2025-09-03T09:10:45","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/petronas-al-salone-dellauto-di-torino\/"},"modified":"2025-09-04T11:23:57","modified_gmt":"2025-09-04T10:23:57","slug":"petronas-at-salone-auto-torino","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/petronas-at-salone-auto-torino\/","title":{"rendered":"PETRONAS at Salone dell&#8217;Auto di Torino"},"content":{"rendered":"<p>PETRONAS Lubricants International, at the heart of automotive innovation, returns to Salone Auto Torino with a stand full of new features and interactivity.<!--more--><\/p>\n<ul>\n<li><strong>Friday 26 September: <\/strong>press conference on the relaunch of the Selenia brand (12:00 p.m.) at the PETRONAS Lubricants International (PLI) stand in Piazza Castello, and Open Day at the company headquarters in collaboration with Turismo Torino e Provincia, with free guided tours available upon reservation<\/li>\n<li><strong>Saturday 27 September: <\/strong>parade of vintage Fiat 500s between the company site and downtown Turin, passing over the iconic rooftop test track at Lingotto<\/li>\n<li><strong>At the stand: <\/strong>immersive gaming experiences, interactive demos, and insights into the latest generation of intelligent lubricants and fluids<\/li>\n<\/ul>\n<p><strong>Santena (Turin), 3 September 2025<\/strong> \u2013 For the second year in a row, PETRONAS Lubricants International will be a partner of Salone Auto Torino, taking place <strong>from 26 to 28 September 2025<\/strong> in the heart of the Piedmontese capital, with a host of exciting new highlights.<\/p>\n<p>This year again, the company will celebrate its deep-rooted connection with the region and its passion for innovation cultivated just outside Turin. Among the most eagerly awaited moments is <strong>the parade of iconic Fiat 500s<\/strong> on Saturday 27 September, featuring more than one hundred vintage cars in collaboration with Fiat Club 500 Italia. The parade will link the Villastellone\/Santena headquarters with the Lingotto rooftop track and Piazza Vittorio Veneto, <strong>bringing color and passion to the streets of Turin while keeping an eye on the future.<\/strong><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PLI_Salone-Auto-Torino-2024_PBOD0077_1280.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22912\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PLI_Salone-Auto-Torino-2024_PBOD0077_1280.jpg\" alt=\"PETRONAS Salone Auto Torino 2024\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>The PETRONAS Lubricants International stand at alone dell&#8217;Auto di Torino 2024<\/em><\/p>\n<p>The PETRONAS stand, located in Piazza Castello, will serve as an experiential hub for enthusiasts, professionals, and the general public. Visitors will be able to take a journey through the past, present, and future of the automotive world with interactive activities, immersive gaming, and a focus on cutting-edge technologies \u2013 from the relaunch of the historic Selenia lubricant <strong>to the latest intelligent fluids, key players in both motorsport and sustainable mobility.<\/strong><\/p>\n<p><em>&#8220;For the second consecutive year we are proud to be part of this event, alongside some of the most prestigious automotive brands, in the place to be: Turin, Piedmont, the city and the region that host our European headquarters and Global Research Center. And we want to do so as protagonists, revealing today only a glimpse of what will unfold during the days of the Salone,&#8221;<\/em> said <strong>Giuseppe Pedretti, Regional Managing Director EMEA of PETRONAS Lubricants International.<\/strong> <em>&#8220;Our participation in the Salone Auto Torino 2025 reinforces PLI\u2019s commitment to sustainability, innovation, and the local community.&#8221;<\/em><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PLI_Salone-Auto-Torino_2025_CONCEPT_1280.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22914\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PLI_Salone-Auto-Torino_2025_CONCEPT_1280.jpg\" alt=\"PETRONAS Salone Auto Torino 2025\" width=\"1280\" height=\"720\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>PETRONAS Lubricants International at Salone dell&#8217;Auto di Torino<\/em><\/p>\n<p><strong><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PLI_Salone-Auto-Torino-2024_74712574_600.jpg\"><img decoding=\"async\" class=\" wp-image-22913 alignleft\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PLI_Salone-Auto-Torino-2024_74712574_600.jpg\" alt=\"PETRONAS Salone Auto Torino 2024\" width=\"275\" height=\"367\" \/><\/a><\/strong><\/p>\n<p><strong>On Friday 26 September<\/strong> at 12:00 p.m., the PETRONAS stand will host a <strong>press conference presenting the latest news on the Selenia brand<\/strong>. On the same day, coinciding with the opening of the Salone, the Turin headquarters of PETRONAS Lubricants International \u2013 including its Global Research &amp; Technology Centre and company museum (<strong>PETRONAS Heritage Highlights<\/strong>) \u2013 will open its doors to the public with <strong>a special guided tour<\/strong> in collaboration with Turismo Torino e Provincia. <strong>Admission is free but reservation is required.<\/strong> (Registration link: <a href=\"https:\/\/turismotorino.org\/it\/visita\/eventi\/visite-guidate\/petronas-lubricants-italy-visita-d-impresa-speciale-salone-auto-torino-2025\">https:\/\/turismotorino.org\/it\/visita\/eventi\/visite-guidate\/petronas-lubricants-italy-visita-d-impresa-speciale-salone-auto-torino-2025<\/a>)<\/p>\n<p>An initiative that brings together heritage, innovation, and community engagement, confirming its place within the official Salone program.<\/p>\n<p>The Salone Auto Torino will also be an opportunity for the public to explore and experience the PETRONAS universe first-hand, through cutting-edge interactive technologies and engaging activities that together offer a unique journey into the future of mobility.<\/p>\n<p><em>&#8220;Salone Auto Torino continues to be a meeting point for car manufacturers, the public, and the media, with more than 40 exhibiting brands presenting Italian and European premieres and offering test drives of all powertrains to over 500,000 expected visitors. We are delighted to welcome PETRONAS once again: after exciting the audience in 2024 with the Mercedes F1 car display and a range of activities for the public, we are confident they will once again capture the passion of visitors from all over Italy,&#8221;<\/em> said <strong>Andrea Levy, President of Salone Auto Torino<\/strong>.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2013 ENDS \u2013<\/p>\n<p>Santena (Turin), 3 September 2025<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-international-appoints-anice-pr-agency-for-media-relations-accross-italy-and-africa\/\"><strong>Press Office\u2013 PETRONAS Lubricants Italy<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETRONAS Lubricants International, at the heart of automotive innovation, returns to Salone Auto Torino with a stand full of new features and interactivity.<\/p>\n","protected":false},"author":1,"featured_media":17309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1329,266,265],"tags":[1334,1491,1492],"class_list":["post-17308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pli-petronas","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-petronas-lubricants-international","tag-petronas-salone-auto-torino","tag-salone-dellauto-di-torino"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PETRONAS at Salone dell&#039;Auto di Torino | Anice Press Room<\/title>\n<meta name=\"description\" content=\"PETRONAS, at the heart of automotive innovation, returns to Salone Auto Torino with a stand full of new features and interactivity.\" \/>\n<meta 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