{"id":17324,"date":"2025-09-11T10:10:07","date_gmt":"2025-09-11T09:10:07","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=17324"},"modified":"2025-09-11T14:16:15","modified_gmt":"2025-09-11T13:16:15","slug":"petronas-sprinta-si-rinnova-per-rendere-unico-ogni-viaggio-sue-due-ruote","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/petronas-sprinta-si-rinnova-per-rendere-unico-ogni-viaggio-sue-due-ruote\/","title":{"rendered":"PETRONAS SPRINTA Unveils Bold New Identity"},"content":{"rendered":"<p><strong>PETRONAS SPRINTA Unveils Bold New Identity, Celebrating Every Rider\u2019s Journey\u2014Your Way.<\/strong><\/p>\n<p>Turin, 10<sup>th<\/sup> September 2025 &#8211; PETRONAS Lubricants International (PLI) today proudly unveils a dynamic new identity for its flagship motorcycle lubricant, <strong>PETRONAS SPRINTA<\/strong>, reaffirming its deep-rooted commitment to the motorcycling community. With the brand claim, <strong>\u201cYour Way,\u201d<\/strong> SPRINTA celebrates the individuality of every rider\u2014because while there\u2019s one ride, there are countless ways to ride it.<\/p>\n<p>SPRINTA isn\u2019t just a lubricant. It\u2019s built from the very <strong>DNA of motorcycling passion<\/strong>. It understands the unspoken bond between rider and machine, the thrill of the open road, and the pursuit of performance that\u2019s as personal as the journey itself. Every bottle of SPRINTA carries the spirit of riders who see their bikes not as tools, but as trusted companions.<\/p>\n<p>Whether navigating urban streets, carving through mountain passes, or pushing limits on the track, SPRINTA empowers and protects riders across all terrains and ambitions. Engineered for precision, agility, and control, <strong>SPRINTA<\/strong> <strong>is designed for those who live life on two wheels\u2014and live it their way<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/73119-sprinta-f900-10w40_600px.jpg\"><img decoding=\"async\" class=\" wp-image-22950 alignleft\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/73119-sprinta-f900-10w40_600px.jpg\" alt=\"PETRONAS SPRINTA\" width=\"216\" height=\"345\" \/><\/a><\/p>\n<p>The new SPRINTA identity features bold, expressive packaging and a striking logo that reflects the energy and authenticity of the biking lifestyle. More than a visual refresh, it\u2019s a declaration of SPRINTA\u2019s mission: to become a recognizable symbol of excellence and trust within the global motorcycling community.<\/p>\n<p>\u201cPETRONAS SPRINTA is more than a product\u2014it\u2019s <strong>a partner in every ride<\/strong>,\u201d Giuseppe Pedretti, PLI Regional Managing Director EMEA Region at PETRONAS Lubricants International. \u201cWith \u2018Your Way,\u2019 we\u2019re honoring the diversity of riders and the unique ways they connect with their bikes. SPRINTA is here to support them all\u2014wherever the road leads.\u201d<\/p>\n<p>PETRONAS SPRINTA, engineered with UltraFlex&#x2122; technology, empowers motorcyclists to pursue their passion confidently, no matter the road or conditions. The new identity embodies energy, innovation, and a genuine dedication to supporting the biking community.<\/p>\n<p>SPRINTA isn\u2019t just in the market, it\u2019s in the moment, in the movement, and in the heart of every ride.<\/p>\n<p>For more information, please visit: <a href=\"http:\/\/www.pli-petronas.com\/\">pli-petronas.com<\/a><\/p>\n<p style=\"text-align: center;\">\u2013 END \u2013<\/p>\n<p>Santena (Turin), 11 September 2025<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-international-appoints-anice-pr-agency-for-media-relations-accross-italy-and-africa\/\"><strong>Press Office\u2013 PETRONAS Lubricants Italy<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETRONAS SPRINTA Unveils Bold New Identity, Celebrating Every Rider\u2019s Journey\u2014Your Way. Turin, 10th September 2025 &#8211; PETRONAS Lubricants International (PLI) today proudly unveils a dynamic new identity for its flagship motorcycle lubricant, PETRONAS SPRINTA, reaffirming its deep-rooted commitment to the motorcycling community. With the brand claim, \u201cYour Way,\u201d SPRINTA celebrates the individuality of every rider\u2014because  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":17325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1329,266,265],"tags":[1500,1501,1499,1502],"class_list":["post-17324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pli-petronas","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-petronas-lubricants-for-bikers","tag-petronas-lubricants-rider","tag-petronas-sprinta","tag-petronas-sprinta-rider"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PETRONAS SPRINTA Unveils Bold New Identity Anice PressRoom<\/title>\n<meta name=\"description\" content=\"PETRONAS SPRINTA Unveils Bold New Identity, Celebrating Every Rider\u2019s Journey\u2014Your Way. 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