{"id":17363,"date":"2025-09-24T10:10:35","date_gmt":"2025-09-24T09:10:35","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/petronas-presenta-la-nuova-gamma-urania\/"},"modified":"2025-09-29T20:44:15","modified_gmt":"2025-09-29T19:44:15","slug":"petronas-unveils-next-gen-urania-range","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/petronas-unveils-next-gen-urania-range\/","title":{"rendered":"PETRONAS Lubricants International unveils next-gen Urania Range"},"content":{"rendered":"<p>PETRONAS Lubricants International unveils next-gen Urania Range.<br \/>\n<!--more--><\/p>\n<ul>\n<li><strong>PETRONAS Lubricants International demonstrates customer centric approach at local customer event.<\/strong><\/li>\n<li><strong>PETRONAS Urania as a trusted partner in a shifting commercial vehicle landscape<\/strong><\/li>\n<\/ul>\n<p>PETRONAS Lubricants International (PLI) today announces the launch of the new PETRONAS Urania, its <strong>flagship range of lubricants for commercial vehicles<\/strong>. Following the product announcement in July this year, PLI is proud to unveil a transformative solution engineered with precision, passion, and purpose that meets the diverse and ever-changing demands of today\u2019s transport industry.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/urania-elite-long-drain-5w30-5l.jpg\"><img decoding=\"async\" class=\" wp-image-23011 alignleft\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/urania-elite-long-drain-5w30-5l.jpg\" alt=\"PETRONAS URANIA-elite-long-drain-5w30-5l\" width=\"341\" height=\"486\" \/><\/a>Engineered with cutting-edge StrongTech\u2122 technology, the updated product line is a testament to PLI\u2019s unwavering commitment to innovation and customer focus. It marks a bold evolution of the brand, positioning it as a <strong>forward-thinking, dependable partner<\/strong> for owner drivers, fleet managers, and mechanics alike. This is more than just progress &#8211; it\u2019s a breakthrough designed to elevate performance, trust, and satisfaction across the board. The relaunch also marks a strategic move that sees PLI continue to deliver value across a shifting commercial vehicle landscape, where rising costs, technological evolution and sustainability goals are rewriting the rules of logistics and fleet performance.<\/p>\n<p>To celebrate the new PETRONAS Urania, on September 23rd, PETRONAS Lubricants International hosted a customer focused event at the stunning <strong>Binbirdirek Cistern (Cistern of Philoxenos) in Istanbul<\/strong>, inviting attendees to learn more about the launch, market insights and the strategic objectives of the brand.<\/p>\n<p>Attendees will also have the chance to hear from PLI\u2019s senior executives, including:<\/p>\n<ul>\n<li>Samantha Burello, Head of Regional Marketing, Commercial Excellence and Customer Service EMEA<\/li>\n<li>Burak Isildak, Business Head Turkiye and Middle East<\/li>\n<\/ul>\n<p>\u201cTurkey is undergoing a rapid and comprehensive transformation in the transportation and logistics sector. The new series of PETRONAS Urania not only enhances fleet efficiency but also leads the way in sustainable solutions. Our mission is to make every journey for our customers in Turkey safer, more efficient, and more economical. With Urania, we will continue to strengthen market opportunities and industry collaborations in Turkey, thereby <strong>offering our customers the most innovative and reliable solutions and remaining a trusted partner<\/strong> in addressing the evolving needs of the sector.\u201d said Burak Is\u0131ldak, PETRONAS Turkey and Middle East Regional Manager.<\/p>\n<p>For fleet managers, PETRONAS Urania supports efficient, cost-effective operations, with extended drain intervals enabled by StrongTech\u2122 &#8211; a PETRONAS proprietary technology, which strengthens oil structure for longer drain intervals, fuel economy, enhanced engine protection, and maximised uptime. PETRONAS Urania also supports reduced downtime and a simplified product range to aid planning and reduce the total cost of ownership.<\/p>\n<p>For owner-drivers, the range delivers reliable performance that helps maximise every litre and every journey, with easy product navigation and future-ready compatibility that make vehicle upkeep more straightforward. For mechanics, PETRONAS Urania combines advanced technology with clear, refreshed packaging, making it easier to recommend the right solution while building trust with customers. Knowing that sustainable solutions are key for PLI customers, the range includes a ground-breaking 0W-20 viscosity, offering minimal resistance inside engines.<\/p>\n<p>\u201cThis relaunch is about meeting our customers where they are, whether that\u2019s a fleet manager seeking lower total cost of ownership, an owner-driver trying to stretch every litre, or a mechanic needing reliability under the hood,\u201d adds Samantha Burello, Head of Regional Marketing, Commercial Excellence and Customer Service EMEA at PETRONAS Lubricants International. \u201cWe\u2019ve created <strong>a complete platform tailored to maximise our customers\u2019 success: in addition to engine oils and maintenance fluids, PLI also provides predictive maintenance services<\/strong>, understanding that the certainty of a well-running, powerful fleet is the foundation for business competitiveness and resilience. PETRONAS Urania is not just a lubricant, but a true ally for the well-being of our customers, helping them face every challenge with strength, safety and reliability.\u201d<\/p>\n<p><strong><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PETRONAS_Kvisual_1280.jpg\"><img decoding=\"async\" class=\" wp-image-23012 alignright\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/09\/PETRONAS_Kvisual_1280.jpg\" alt=\"PETRONAS Urania\" width=\"380\" height=\"214\" \/><\/a><\/strong><\/p>\n<p><strong>What\u2019s New with PETRONAS Urania:<\/strong><\/p>\n<ul>\n<li><strong>Stronger technology<\/strong>: Synthetic formulations powered by StrongTech\u2122, PETRONAS\u2019 advanced additive system for longer oil life, engine protection and cleanliness.<\/li>\n<li><strong>Simplicity in selection<\/strong>: Streamlined product range and improved labelling help customers quickly identify the right solution.<\/li>\n<li><strong>Future-ready compatibility<\/strong>: Designed to meet most OEM specifications, current and emerging emissions standards, including Euro 6 and beyond.<\/li>\n<li><strong>Customer-centric value<\/strong>: A complete product suite addressing challenges such as fuel economy, downtime reduction, and vehicle durability across a wide variety of vehicle ages and fleet types.<\/li>\n<li><strong>Streamlined LCV Portfolio<\/strong>: New compact range, consisting of 5 products in 3 different viscosities compatible with a wide range of OEMs; a low SAPs formulation with tailored benefits for each LCV tier.<\/li>\n<\/ul>\n<p>PLI continues to deliver value across a shifting commercial vehicle landscape, where rising costs, technological evolution and sustainability goals are rewriting the rules of logistics and fleet performance. With the new PETRONAS Urania line, <strong>PLI demonstrates its unwavering commitment to innovation and customer focus<\/strong>.<\/p>\n<p>PETRONAS Urania reaffirms Petronas Lubricant International\u2019s commitment to innovation, sustainability, and the evolving needs of the on road transport and logistics industry. This launch builds on decades of expertise and industry partnership, anchored in PETRONAS\u2019 proven legacy of delivering innovation from Formula One racetracks to the toughest long-haul roads.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2013 END \u2013<\/p>\n<p>Santena (Turin), 24 September 2025<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-international-appoints-anice-pr-agency-for-media-relations-accross-italy-and-africa\/\"><strong>Press Office\u2013 PETRONAS Lubricants Italy<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETRONAS Lubricants International unveils next-gen Urania Range.<\/p>\n","protected":false},"author":1,"featured_media":17364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1329,266,265],"tags":[1378,1532,1531],"class_list":["post-17363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pli-petronas","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-petronas-urania","tag-urania-next-gen","tag-urania-petronas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PETRONAS unveils next-gen Urania Range<\/title>\n<meta name=\"description\" content=\"PETRONAS Lubricants International unveils next-generation Urania Range. 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