{"id":17425,"date":"2025-11-25T10:07:41","date_gmt":"2025-11-25T10:07:41","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/responsabilita-sociale-dimpresa-e-inclusione-le-iniziative-di-petronas\/"},"modified":"2025-11-25T10:25:01","modified_gmt":"2025-11-25T10:25:01","slug":"social-responsability-petronas","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/social-responsability-petronas\/","title":{"rendered":"Social responsibility and inclusion: the initiatives by PETRONAS"},"content":{"rendered":"<p><strong>PETRONAS Lubricants Italy: a season defined by corporate social responsibility and inclusion<\/strong><strong>.<\/strong><!--more--><\/p>\n<ul>\n<li><strong>International Day for the Elimination of Violence Against Women:<\/strong> autumn 2025 marks new milestones in the Our Road to Parity journey, with concrete initiatives and moments of discussion culminating in the in-house Live Talk on Thursday, 27th November 2025: <strong>\u201cRespect. From Awareness to Action\u201d<\/strong>, featuring contributions from Gino Cecchettin (Giulia Cecchettin Foundation), Lorenzo Gasparrini (feminist philosopher), Stefania Vivona (owner of Autofficina Vivona \u2013 PETRONAS Network), actress Caterina Pressenda, the face of the <a href=\"https:\/\/www.youtube.com\/watch?v=JO88kZC2YZg\"><strong>PETRONAS \u201cLegacy\u201d<\/strong><\/a> TV commercial, and moderated by Matilde D\u2019Errico (Amore Criminale, Sopravvissute \u2013 TV Broadcast against women violence).<\/li>\n<li><strong>Priority Parking and Lady Care Project<\/strong> are the latest concrete initiatives implemented across the Italian sites (Turin and Naples). They are part of a long-standing corporate welfare journey undertaken by PETRONAS Lubricants Italy and have now become an integral part of the company\u2019s offering to employees.<\/li>\n<\/ul>\n<p>PETRONAS Lubricants Italy continues to advance with determination on its path toward an increasingly inclusive and people-centred corporate culture. October and November 2025 marked a true season of corporate responsibility, shaped by tangible initiatives and awareness activities that demonstrate the company\u2019s continuous commitment to promoting equality, inclusion and wellbeing.<\/p>\n<p>After achieving the UNI\/PdR 125:2022 gender equality certification and signing the Charter for Equal Opportunities and Equality at Work, PETRONAS Lubricants Italy continued to translate the values of the <strong>Our Road to Parity<\/strong> programme into concrete actions.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/Priority.png\"><img decoding=\"async\" class=\"wp-image-23094 alignleft\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/Priority.png\" alt=\"Responsabilit\u00e0 sociale e inclusione PETRONAS\" width=\"181\" height=\"266\" \/><\/a><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/Cosa-e-OK.jpg\"><img decoding=\"async\" class=\"wp-image-23091 alignleft\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/Cosa-e-OK.jpg\" alt=\"Responsabilit\u00e0 sociale e inclusione PETRONAS\" width=\"179\" height=\"265\" \/><\/a><\/p>\n<p><strong>Tangible initiatives for people\u2019s wellbeing<\/strong><\/p>\n<p>In October, two new corporate measures were introduced to make working environments even more welcoming and inclusive:<\/p>\n<p><strong>Priority Parking<\/strong>, with reserved parking spaces for pregnant employees and colleagues with specific temporary needs.<\/p>\n<p><strong>Lady Care Project<\/strong>, a pilot initiative launched in the Villastellone, Santena and Naples sites, which includes the installation of free dispensers offering eco-friendly feminine hygiene products. At the Turin site, women currently represent 25% of the workforce, above the national average for the Italian automotive sector.<\/p>\n<p>Both initiatives share the same foundation: promoting a culture of respect toward people and their needs, fostering a workplace where care and mutual attention are encouraged. These actions add to the numerous welfare and social responsibility measures already in place, such as additional smart working for caregivers and new parents, or contracted psychological support. These are long-term, structural initiatives in which PETRONAS Lubricants Italy strongly believes and has progressively integrated into its offer to employees.<\/p>\n<p><strong>Events and engagement<\/strong><\/p>\n<p>Throughout the autumn season, PETRONAS Lubricants Italy actively participated in numerous events dedicated to sustainability, social responsibility and innovation.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/A-chi-possiamo-rivolgerci_600px.jpg\"><img decoding=\"async\" class=\"wp-image-23090 alignright\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/A-chi-possiamo-rivolgerci_600px.jpg\" alt=\"Responsabilit\u00e0 sociale e inclusione PETRONAS\" width=\"438\" height=\"320\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/DSC01376_600px.jpg\">\u00a0<\/a><\/p>\n<p><strong>CSR and Social Innovation Fair, Bocconi University | Circular Economy<\/strong><\/p>\n<p>At the CSR and Social Innovation Fair at Bocconi University in Milan, the company was represented by Ciro Lupo, Business Head Italy &amp; Africa. As a speaker in the panel \u201cEcodesign, reuse and recycling: principles and benefits of the circular economy\u201d, Lupo shared PETRONAS\u2019 vision on the strategic role of sustainable innovation and the opportunities circularity provides for the industrial sector.<\/p>\n<p><strong>\u00a0<\/strong><strong>\u201cBiodiversity and People\u201d Conference | Sustainability<\/strong><\/p>\n<p>During the \u201cBiodiversity and People\u201d conference, organised by <em>Apicoltura Urbana<\/em> and dedicated to the value of biodiversity and human capital, Stefania Migliore, Communication &amp; PR Specialist Italy &amp; Africa, delivered a speech. The participation aligns with the collaboration between PETRONAS Lubricants Italy and <em>Apicoltura Urbana<\/em>, which has already led to the installation of beehives at the company site and to new social initiatives focused on ecosystem protection.<\/p>\n<p><strong>Lube Day 2025 \u2013 Federchimica | Energy Transition<\/strong><\/p>\n<p>At Lube Day 2025, promoted by Federchimica and centred on \u201cCompetitiveness of the industrial system Europe\u2013Italy and the energy transition\u201d, Fulvio Savio, Marketing Manager Italy &amp; Africa, contributed to the panel \u201cResponsible Innovation: from product to society\u201d. His remarks highlighted how responsibility, sustainability and innovation drive the development of solutions that generate value for both the market and society.<\/p>\n<p><strong>\u201cSchool of the Future\u201d Panel \u2013 MAUTO National Automobile Museum | STEM<\/strong><\/p>\n<p>Within the \u201cThe Future Unfolds\u201d public programme at MAUTO in Turin, attended by numerous local schools, Federico Rossotto, HR Manager Italy &amp; Africa, joined the \u201cSchool of the Future\u201d panel. His talk focused on the values guiding the younger generations, ranging from STEM disciplines to inclusion, emphasising the company\u2019s commitment to supporting the development of future skills.<\/p>\n<p>In November, for World Kindness Day and National Tree Day, the initiative <strong>\u201cLet\u2019s Sow Kindness\u201d<\/strong> involved local schools in Santena along with company employees. The workshop was led by Francesca Doro from <em>Apicoltura Urbana<\/em>, Nicola Iacopelli, CEO of Bee.it, and Natalia Re, President of the Movimento Italiano Gentilezza (MIG). Students, teachers and employees took part before the key moment of the day: planting new trees next to the company\u2019s beehives\u2014 a concrete symbol of shared commitment to environmental care and positive relationships.<br \/>\nOn the same occasion, an internal campaign was launched to emphasise the importance of respect, care and everyday acts of kindness.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/DSC01376_600px.jpg\"><img decoding=\"async\" class=\" wp-image-23093 alignleft\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/11\/DSC01376_600px.jpg\" alt=\"Responsabilit\u00e0 sociale e inclusione PETRONAS\" width=\"452\" height=\"301\" \/><\/a><\/p>\n<p><strong>Live Talk \u201cRespect. From Awareness to Action\u201d<\/strong><\/p>\n<p>This journey, launched at the beginning of 2025, reaches a new milestone on the afternoon of Thursday, 27th November 2025 with the Live Talk \u201cRespect. From Awareness to Action\u201d, held at the PETRONAS Global Research &amp; Technology Centre in Santena (Turin).<\/p>\n<p>Dedicated to the International Day for the Elimination of Violence Against Women, the event offers an opportunity to reflect on the value of respect and the need to translate awareness into action.<\/p>\n<p>Speakers include Gino Cecchettin, President of the Giulia Cecchettin Foundation; Lorenzo Gasparrini, feminist philosopher, trainer and author; Stefania Vivona, owner of Autofficina Vivona \u2013 PETRONAS Network; and actress Caterina Pressenda, the face of the <a href=\"https:\/\/www.youtube.com\/watch?v=JO88kZC2YZg\">PETRONAS \u201cLegacy\u201d<\/a> TV campaign. The session will be moderated by Matilde D\u2019Errico, writer and director of <em>Amore Criminale<\/em> and host of <em>Sopravvissute<\/em> (TV Broadcast against women violence).<\/p>\n<p>The talk marks the third milestone of the \u201cOur Road to Parity\u201d journey\u2014specifically the <strong>Respecting Boundaries<\/strong> stage\u2014aimed at promoting a culture of respect in all its forms: toward others, toward oneself and toward everyone\u2019s needs.<\/p>\n<p><em>\u201cSocial responsibility is not only a corporate commitment, but a concrete way of being and living within the community. The initiatives of these months remind us that respect is the foundation of every healthy relationship and every inclusive working environment,\u201d <\/em>said Stefania Migliore, Communication &amp; PR Specialist Italy &amp; Africa at PETRONAS Lubricants International.<\/p>\n<p><em>\u201cWhat we are building is a cultural journey that involves every person in the company, and these initiatives allow us to reaffirm that,\u201d added Federico Rossotto, HR Manager Italy &amp; Africa, PLI. \u201cThe actions introduced in recent months\u2014from Priority Parking to the Lady Care Project, and the Parity Live Talks\u2014represent concrete steps in a commitment that must not and cannot stop. Social responsibility is not a temporary project for us, but a daily approach guiding the creation of respectful, inclusive workplaces that address people\u2019s real needs. Every step we take is an invitation to enrich this journey together.\u201d<\/em><\/p>\n<p>Through these initiatives, PETRONAS Lubricants Italy reinforces its commitment to a business model built on responsibility, equality and sustainability, looking to the future with the awareness that the wellbeing of each person contributes to the wellbeing of all.<\/p>\n<p style=\"text-align: center;\">\u2013 End \u2013<\/p>\n<p>Santena (Turin), 25 November 2025<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-international-appoints-anice-pr-agency-for-media-relations-accross-italy-and-africa\/\"><strong>Press Office \u2013 PETRONAS Lubricants Italy<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETRONAS Lubricants Italy: a season defined by corporate social responsibility and inclusion.<\/p>\n","protected":false},"author":1,"featured_media":17426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1329,266,265],"tags":[1584,1590,1586,1589],"class_list":["post-17425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pli-petronas","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-csr-petronas","tag-our-road-to-parity-petronas","tag-priority-park-petronas","tag-social-responsibility-petronas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social responsibility and inclusion: the initiatives by PETRONAS<\/title>\n<meta name=\"description\" content=\"PETRONAS Lubricants Italy: a season defined by corporate social responsibility and inclusion. 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