{"id":17440,"date":"2025-12-08T22:28:41","date_gmt":"2025-12-08T22:28:41","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=17440"},"modified":"2025-12-08T21:41:39","modified_gmt":"2025-12-08T21:41:39","slug":"apollo-tyres-new-strategy","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/apollo-tyres-new-strategy\/","title":{"rendered":"Apollo Tyres\u2019 new production strategy will enhance choice and ramp up supply of TBR tyres in Europe"},"content":{"rendered":"<p>Apollo Tyres\u2019 new production strategy will enhance choice and ramp up supply of TBR tyres in Europe.<!--more--><\/p>\n<ul>\n<li><strong><em>Coverage of Europe\u2019s TBR tyre segment set to rise to 80% by end of 2026<\/em><\/strong><\/li>\n<li><strong><em>Further investment in product development and technical support capabilities<\/em><\/strong><\/li>\n<li><strong><em>Expanded TBR product portfolio to debut early next year<\/em><\/strong><\/li>\n<\/ul>\n<p>Apollo Tyres Ltd is implementing a new Truck and Bus Radial (TBR) tyre production strategy that will increase the variety and volume of products available to fleets and operators across Europe. The move will allow the company to significantly expand its portfolio of TBR tyres and by the end of 2026, it will encompass up to 80% of all formats and sizes required by Europe\u2019s diverse truck and bus market.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/12\/AP-Plant-Hero_1280.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23115\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/12\/AP-Plant-Hero_1280.jpg\" alt=\"Apollo Pneumatici radiali - plant\" width=\"1280\" height=\"852\" \/><\/a><\/p>\n<p>Improved product supply for Europe will be facilitated by the relocation of all Apollo Tyres TBR tyre production from Gy\u00f6ngy\u00f6shal\u00e1sz in Hungary to its state-of-the-art mega-factory in India. With an annual output capacity of 5.5 million units, it already meets the exacting quality standards expected by European customers.<\/p>\n<p>The changes will mean that Apollo Tyres will be able to accelerate the expansion of its TBR portfolio in 2026, introducing a range of new mega trailer and drive tyres, as well as making updates to popular ranges such as the Apollo EnduRace and Apollo EnduTrax.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/12\/AP-Plant-FGS.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23116\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/12\/AP-Plant-FGS.jpg\" alt=\"\" width=\"1804\" height=\"1200\" \/><\/a><\/p>\n<p><strong>Engineered in Europe for European customers \u2013 now with enhanced support <\/strong><\/p>\n<p>To complement its new production strategy, Apollo Tyres has strengthened its European customer support capabilities with the establishment of two new technical service teams. The Product Technical Service department will provide first-line technical support to customers, while the new Field Technical Service team will serve as the technical arm of Apollo Tyres TBR in the region, providing on-site assistance for customers where required along with product valorisation and working closely with the brand\u2019s account managers and retail partners.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/12\/EnduMile600.jpg\"><img decoding=\"async\" class=\" wp-image-23120 alignleft\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/12\/EnduMile600.jpg\" alt=\"Apollo Pneumatici radiali - Endumile\" width=\"420\" height=\"276\" \/><\/a><\/p>\n<p>Aligned with a strategy to engineer TBR tyres in Europe for European customers, Apollo Tyres will also invest further in its European research and development centre in Enschede, the Netherlands, ramping up TBR product benchmarking, concept development and prototype validation.<\/p>\n<p>As part of these developments, there will be an evolution in the TBR strategy, with a continued emphasis on strengthening retail-focused distribution across the region.<\/p>\n<p>Yves Pouliquen, Vice President, Commercial EMEA, Apollo Tyres Ltd commented: \u201cOur shift in production strategy marks a major step forward in Apollo Tyres\u2019 ability to serve customers across Europe. By combining advanced manufacturing in India with dedicated R&amp;D, engineering and support capabilities in Europe, we\u2019re ensuring continuous TBR innovation, greater product availability and the standards of service excellence our customers expect.\u201d<\/p>\n<p>Apollo Tyres\u2019 TBR range is recognised for delivering exceptional performance, durability and value for money. With a focus on long tread life, durability, retreadability and fuel efficiency the range has become a trusted choice for fleets and OEMs.<\/p>\n<p>END<\/p>\n<hr \/>\n<p>12th December 2025<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/apollo-tyres-vredestein-brand-press-office-for-italy\/\">Anicecommunication, media relations Apollo Tyres \u2013 Vredestein Italy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apollo Tyres\u2019 new production strategy will enhance choice and ramp up supply of TBR tyres in Europe.<\/p>\n","protected":false},"author":1,"featured_media":17441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,266,265],"tags":[297,1595,855,1594],"class_list":["post-17440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apollo-tyres-vredestein","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-apollo-tyres","tag-apollo-tyres-endumile","tag-apollo-tyres-endurace","tag-vredestein-apollo-tyres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apollo Tyres\u2019 new production strategy<\/title>\n<meta name=\"description\" content=\"Apollo Tyres\u2019 new production strategy will enhance choice and ramp up supply of TBR tyres in Europe.. 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