{"id":17506,"date":"2026-01-16T09:58:41","date_gmt":"2026-01-16T09:58:41","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/nuove-nomine-in-atflow\/"},"modified":"2026-01-16T10:02:51","modified_gmt":"2026-01-16T10:02:51","slug":"nuove-nomine-in-atflow","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/nuove-nomine-in-atflow\/","title":{"rendered":"Nuove nomine in ATFlow"},"content":{"rendered":"<p>ATFlow annuncia nuove nomine nel top management a supporto della crescita e dell\u2019evoluzione del business sul mercato italiano.<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Gian Leonardo Fea \u00e8 Chief Strategy Officer<\/strong><\/li>\n<li><strong>Giuseppe Rovito nuovo Managing Director di XPENG e INEOS per l&#8217;Italia<\/strong><\/li>\n<li><strong>Andrea Ferrari \u00e8 Chief Marketing Officer per tutti i brand<\/strong><\/li>\n<\/ul>\n<p>ATFlow, societ\u00e0 specializzata nell\u2019importazione e distribuzione per il mercato italiano di brand automobilistici all\u2019avanguardia, che rappresenta oggi i marchi KGM, XPENG e INEOS Automotive, annuncia nuove nomine nel top management a supporto della crescita e dell\u2019evoluzione del business sul mercato italiano.<\/p>\n<p>Gian Leonardo Fea, gi\u00e0 Managing Director di XPENG Italia, assume il ruolo di Chief Strategy Officer (CSO) e Consigliere Delegato di ATFlow, con la responsabilit\u00e0 di guidare l\u2019evoluzione strategica dei brand e supportare lo sviluppo dell\u2019area New Business.<\/p>\n<p>Alla guida operativa di XPENG e INEOS per l\u2019Italia arriva Giuseppe Rovito, che entra in ATFlow in qualit\u00e0 di Managing Director e Consigliere Delegato di ATFlow. Giuseppe Rovito seguir\u00e0 quindi sia il tech-leading premium brand all\u2019avanguardia nella mobilit\u00e0 guidata dall&#8217;IA, sia il marchio britannico che ha contribuito a ridefinire l\u2019esperienza off-road.<\/p>\n<p>Completa il quadro delle nuove nomine Andrea Ferrari, che fa il suo ingresso in ATFlow come Chief Marketing Officer (CMO), con la responsabilit\u00e0 di coordinare tutte le attivit\u00e0 di marketing e comunicazione dei brand XPENG, KGM e INEOS Automotive e dei futuri marchi sul mercato italiano.<\/p>\n<p>Luca Ronconi \u00e8 confermato come Consigliere ATFlow con delega per il brand coreano KGM per l&#8217;Italia.<\/p>\n<div id=\"attachment_23251\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/01\/Gian_Leonardo_Fea_Chief_Strategy_Officer_e_Consigliere_Delegato_ATFlow.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-23251\" class=\"size-full wp-image-23251\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/01\/Gian_Leonardo_Fea_Chief_Strategy_Officer_e_Consigliere_Delegato_ATFlow.jpg\" alt=\"\" width=\"1200\" height=\"1200\" \/><\/a><p id=\"caption-attachment-23251\" class=\"wp-caption-text\">Gian Leonardo Fea, Chief Strategy Officer e Consigliere Delegato ATFlow<\/p><\/div>\n<p><strong>Gian Leonardo Fea<\/strong><\/p>\n<p>La carriera di Gian Leonardo Fea nell\u2019automotive inizia da consulente nei primi anni \u201980. \u00c8 in Mercedes-Benz Italia dal 1988 dove ricopre la direzione generale per l\u2019Italia dei marchi Mercedes-Benz, Smart, Chrysler e Jeep. Nel 2007 segue da consulente progetti in diverse industries fino a sviluppare il piano di crescita per l\u2019Importer Region di Jaguar Land Rover Europe. Assume quindi la presidenza di BAH, importatore Jaguar Land Rover per la Polonia.<\/p>\n<p>Rientrato in Italia segue progetti di consulenza per Federauto ed \u00e8 Presidente dell\u2019Associazione Concessionari Mercedes dal 2022 a marzo 2025.<\/p>\n<p>Gi\u00e0 Managing Director di XPENG, Fea assume ora il coordinamento strategico sui marchi attuali e futuri rappresentati da ATFlow, curando in particolare lo sviluppo di nuovi business.<\/p>\n<div id=\"attachment_23252\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/01\/Giuseppe_Rovito_Managing_Director_XPENG_INEOS_per_il_mercato_Italia_e_Consigliere_Delegato_ATFlow.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-23252\" class=\"size-full wp-image-23252\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/01\/Giuseppe_Rovito_Managing_Director_XPENG_INEOS_per_il_mercato_Italia_e_Consigliere_Delegato_ATFlow.jpg\" alt=\"\" width=\"1024\" height=\"700\" \/><\/a><p id=\"caption-attachment-23252\" class=\"wp-caption-text\">Giuseppe Rovito, Managing Director XPENG e INEOS per il mercato Italia\u200b e Consigliere Delegato ATFlow\u200b<\/p><\/div>\n<p><strong>Giuseppe Rovito<\/strong><\/p>\n<p>Classe 1983, Giuseppe Rovito vanta un\u2019esperienza consolidata nel settore automotive, maturata all\u2019interno di BMW Italia, dove ha operato dal 2009 ricoprendo ruoli di crescente responsabilit\u00e0 nelle aree Sales, Commercial Planning e Distribution.<\/p>\n<p>Nel corso della sua carriera contribuisce alla definizione delle strategie commerciali dei brand BMW e MINI, al coordinamento della rete di vendita e allo sviluppo di progetti legati all\u2019evoluzione dei modelli distributivi. Nel 2022 diventa Head of Direct Sales Project in BMW Italia, guidando, in stretto coordinamento con BMW AG, la definizione e l\u2019implementazione del nuovo modello di business e distribuzione sul mercato italiano, operando all\u2019interno di un team europeo.<\/p>\n<p>Dal 7 gennaio 2026 \u00e8 entrato in ATFlow come nuovo Managing Director di XPENG e INEOS.<\/p>\n<div id=\"attachment_23250\" style=\"width: 1125px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/01\/Andrea_Ferrari_Chief_Marketing_Officer_KGM_XPENG_INEOS_per_il_mercato_Italia.jpg\"><img decoding=\"async\" aria-describedby=\"caption-attachment-23250\" class=\"size-full wp-image-23250\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/01\/Andrea_Ferrari_Chief_Marketing_Officer_KGM_XPENG_INEOS_per_il_mercato_Italia.jpg\" alt=\"\" width=\"1115\" height=\"1021\" \/><\/a><p id=\"caption-attachment-23250\" class=\"wp-caption-text\">Andrea Ferrari, Chief Marketing Officer KGM, XPENG e INEOS per il mercato Italia<\/p><\/div>\n<p><strong>Andrea Ferrari<\/strong><\/p>\n<p>Andrea Ferrari porta in ATFlow oltre 25 anni di esperienza nel settore automotive, maturata in ruoli di responsabilit\u00e0 in ambito marketing, product management, comunicazione, gestione del brand e sviluppo prodotto. Nel suo percorso professionale ha ricoperto incarichi in Ferrari, Alfa Romeo e nel Gruppo BMW Italia, dove ha guidato il marketing di BMW Motorrad e successivamente assunto la direzione Marketing, Product e Customer di MINI. Pi\u00f9 recentemente \u00e8 stato Direttore Commerciale Europe del Gruppo Keeway (brand Keeway, Morbidelli, Benda, EZY, Cyclone) e prima Chief Marketing Officer di NIO.<\/p>\n<p>In ATFlow diventa il nuovo Chief Marketing Officer per tutti i brand.<\/p>\n<p>\u201cCon questo riassetto e i nuovi ingressi siamo certi di fare leva sul potenziale e l\u2019expertise di figure di indubbia professionalit\u00e0, grazie alle quali miriamo a rinforzare la squadra e al tempo stesso prepararci a valutare e cogliere nuove e interessanti opportunit\u00e0. Siamo certi con queste scelte di offrire sin da subito un supporto ancora migliore agli imprenditori che formano la rete distributiva dei nostri marchi in Italia\u201d commenta Mattia Vanini, Presidente di ATFlow.<\/p>\n<p style=\"text-align: center;\">\u2013 FINE \u2013<\/p>\n<p><strong>Informazioni su ATFLOW<\/strong><\/p>\n<p>ATFlow \u00e8 una societ\u00e0 italiana specializzata nell&#8217;importazione e distribuzione di brand automobilistici all&#8217;avanguardia, con un focus sulla mobilit\u00e0 sostenibile e ad alto contenuto tecnologico. Nel panorama nazionale ATFlow si distingue per la sua capacit\u00e0 di integrare competenza tecnica consolidata e soluzioni innovative, grazie a una profonda conoscenza del mercato automobilistico e delle sue evoluzioni.<\/p>\n<p>Per ulteriori informazioni: <a href=\"https:\/\/www.atflow.it\/\">atflow.it<\/a><\/p>\n<hr \/>\n<p>16 gennaio 2026<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.it\/ATFlow\/260115\/260115_CS_ATFlow_nuove_%20nomine.zip\" target=\"_blank\" rel=\"noopener\">Scarica testo e immagini&gt;&gt;<\/a><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/agenzia-di-comunicazione\/\">Anicecommunication<\/a>\u00a0\u2013\u00a0<a href=\"https:\/\/www.anicecommunication.com\/it\/media-relations\/\">Ufficio Stampa &amp; PR<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ATFlow annuncia nuove nomine nel top management a supporto della crescita e dell\u2019evoluzione del business sul mercato italiano.<\/p>\n","protected":false},"author":1,"featured_media":17507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1503,1504,637,266,265,1188],"tags":[1515,814,1225],"class_list":["post-17506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atflow","category-kgm-italia","category-press-office","category-press-room-press-releases-en","category-anicecommunication-blog-en","category-xpeng","tag-atflow","tag-ineos","tag-xpeng"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuove nomine in ATFlow - EN Anice Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anicecommunication.com\/en\/nuove-nomine-in-atflow\/\" \/>\n<meta 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