{"id":17628,"date":"2026-02-18T12:11:12","date_gmt":"2026-02-18T12:11:12","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/?p=17628"},"modified":"2026-02-18T11:50:23","modified_gmt":"2026-02-18T11:50:23","slug":"new-vredestein-quatrac-pro-2-sidewall","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/new-vredestein-quatrac-pro-2-sidewall\/","title":{"rendered":"Vredestein elevates all-season performance and design with distinctive new Quatrac Pro 2 sidewall"},"content":{"rendered":"<p>Enhanced performance and an even more distinctive look for the high-performance all-season range.<br \/>\n<!--more--><\/p>\n<ul>\n<li><strong><em>Innovative \u2018Passage\u2019 theme is inspired by the seasons, reflecting the cycle of nature and time <\/em><\/strong><\/li>\n<li><strong><em>Collaboration continues long-standing partnership between Apollo Tyres and Italdesign spanning over 25 years <\/em><\/strong><\/li>\n<li><strong><em>All-new Quatrac Pro 2 will offer improved grip and stability in wet, dry and snowy conditions <\/em><\/strong><\/li>\n<\/ul>\n<p>The new Vredestein Quatrac Pro 2 ultra-high-performance all-season tyre, scheduled to be launched across Europe this summer, will feature a distinctive sidewall design created in collaboration with Italdesign, the renowned Italian design, engineering and prototyping company.<\/p>\n<p>Developed, engineered, and manufactured in Europe by Apollo Tyres Ltd\u201d<\/p>\n<p>and manufactured in Europe by Apollo Tyres Ltd, the Vredestein Quatrac Pro 2 will feature an all-new structure, innovative materials and an advanced directional tread design that will make it one of the best-performing products in the popular all-season category. This technical capability is expressed visually through a striking sidewall, introducing a strong design signature that reinforces the Vredestein brand\u2019s premium positioning.<\/p>\n<p>Italdesign and Vredestein teams developed the new tyre\u2019s sidewall to depict the seasons as a \u2018seamless interplay of solids and voids\u2019, with fluid graphical elements evoking leaves, snow and rain.<\/p>\n<p>The overall \u2018Passage\u2019 theme reflects the cyclical nature of the seasons and the concept of journey and transition &#8211; from hot, dry landscapes to snow-covered surfaces. Visual elements such as ripples on water and cues of wind and movement reference the advanced all-season capabilities of the new tyre.<\/p>\n<p>The result is a tyre that clearly stands out in a competitive all-season segment. By translating advanced all-season performance into a strong and instantly recognisable visual identity, the Quatrac Pro 2 demonstrates Apollo Tyres\u2019 design-led approach to tyre engineering. The expressive sidewall helps convey the tyre\u2019s capabilities at a glance, giving the Vredestein brand a tangible point of differentiation against competitors and reinforcing its reputation for innovation and premium performance.<\/p>\n<p>\u201cThe theme of \u2018Passage\u2019 suggests a continuous path, where each season is a distinct yet interconnected stage, allowing for personal interpretation of the present moment,\u201d explains Enrico Lago, Industrial Design Team Leader at Italdesign. \u201cIn this way,\u2018Passage\u2019 invites reflection on life&#8217;s transient nature and how we navigate through time.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/02\/260218_Vredestein_-design_distintivo_per_4_stagioni_1280.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23321\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/02\/260218_Vredestein_-design_distintivo_per_4_stagioni_1280.jpg\" alt=\"\" width=\"1280\" height=\"853\" \/><\/a><\/p>\n<p>\u201cMuch like when we design a car, we see the sidewall of a Vredestein tyre as a blank canvas to bring character to a high-performance product. We have enjoyed more than 25 years of close collaboration with the Vredestein brand, and the insights gained from each project have laid the foundation for the next. The Quatrac Pro 2 marks another important chapter in this story.\u201d<\/p>\n<p><strong>Building on a 27-year collaboration in tyre design<\/strong><\/p>\n<p>The Quatrac Pro 2 further strengthens the long-standing relationship between Apollo Tyres and Italdesign, which spans more than a quarter of a century. Previous collaborations include the original Vredestein Sportrac in 1999 and, more recently, the Ultrac Pro in 2024. Together, these projects have created a growing portfolio of products that combine class-leading technical innovation with world-class Italian styling, helping the Vredestein brand stand out in a highly competitive market.<\/p>\n<p><strong>Form meets function<\/strong><\/p>\n<p>By transforming the tyre sidewall into a visual canvas, Italdesign and Apollo Tyres have ensured the Quatrac Pro 2 makes a bold contribution to a vehicle\u2019s overall aesthetic, as well as optimising its dynamic capabilities.<\/p>\n<p>\u201cThe tyre balances advanced engineering with expressive design, reinforcing the Vredestein brand\u2019s reputation for innovation and style,\u201d comments Udyan Ghai, Group Head \u2013 Marketing at Apollo Tyres.<\/p>\n<p>Research conducted by Apollo Tyres highlights strong consumer interest in tyre design, with a significant proportion of driving enthusiasts across Europe valuing aesthetics alongside performance. Notably, 43% of respondents agreed with the statement: <em>\u201cTyres look boring \u2013 I\u2019d like to buy a tyre with a sidewall design that is more distinctive than that of normal tyres.\u201d<\/em><\/p>\n<p>Ghai adds: \u201cWe\u2019re proud of our long-standing relationship with Italdesign and it is extremely rewarding to bring to market something that is genuinely unique, perfectly aligned with the tyre\u2019s all-season capabilities.\u201d<\/p>\n<p><strong>A \u2018do-everything\u2019 performance-focused all-season tyre<\/strong><\/p>\n<p>The all-new Quatrac Pro 2 will be a breakthrough, \u2018do-everything\u2019 performance-focused Vredestein product, suitable for sportscars, supercars and high-performance saloons, hatchbacks and SUVs. It will be available across Europe from summer 2026 in a range of popular sizes.<\/p>\n<p>The new tyre is engineered to be fully compatible with modern hybrid and battery electric vehicles, with low noise and rolling resistance, and a robust structure for rewarding dynamic response while managing higher vehicle weight.<\/p>\n<p>Vredestein has been at the heart of the all-season segment from its inception in the early 1990s and many motorists continue to favour the brand when they purchase all-season products. Reflecting its status as a leader in the category, the Vredestein brand offers the broadest and most diverse range of all-season tyres.<\/p>\n<p style=\"text-align: center;\"><em>&#8211; END-<\/em><\/p>\n<hr \/>\n<p>18th February 2026<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/portfolio-items\/apollo-tyres-vredestein-brand-press-office-for-italy\/\">Anicecommunication, media relations Apollo Tyres \u2013 Vredestein Italy<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enhanced performance and an even more distinctive look for the high-performance all-season range.<\/p>\n","protected":false},"author":1,"featured_media":17629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[279,637,266,265],"tags":[297,1068,1008,1686],"class_list":["post-17628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apollo-tyres-vredestein","category-press-office","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-apollo-tyres","tag-apollo-vredestein","tag-italdesign","tag-vredestein-quatrac-pro-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Vredestein Quatrac Pro 2 sidewall<\/title>\n<meta name=\"description\" content=\"The new Vredestein Quatrac Pro 2 ultra-high-performance all-season tyre will feature a distinctive sidewall design created in collaboration with Italdesign.\" \/>\n<meta name=\"robots\" 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