{"id":17663,"date":"2026-03-24T16:03:19","date_gmt":"2026-03-24T16:03:19","guid":{"rendered":"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-italy-e-dr-automobiles-annunciano-una-collaborazione-strategica\/"},"modified":"2026-03-25T13:44:30","modified_gmt":"2026-03-25T13:44:30","slug":"petronas-lubricants-italy-and-dr-automobiles-announce-a-strategic-collaboration","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-italy-and-dr-automobiles-announce-a-strategic-collaboration\/","title":{"rendered":"PETRONAS Lubricants Italy and DR Automobiles announce a strategic collaboration"},"content":{"rendered":"<p>PETRONAS Lubricants Italy and DR Automobiles are launching a technical and commercial collaboration for the development of lubricants dedicated to the engines of all DR brands marketed in Italy.<\/p>\n<p><!--more--><\/p>\n<p>The agreement brings together two well-established players in the country: on one side, DR Automobiles, which since 2006 has been a key player in the national landscape, achieving significant growth with over 34,000 cars sold in 2025 and a network of more than 400 dealerships; on the other, PETRONAS Lubricants Italy, which combines Italian roots and strong local presence with a global vision and recognized technological leadership, best expressed through the Global Research &amp; Technology Centre in Santena (Turin). This represents a unique asset in Italy within the advanced lubricants sector and a benchmark for research and development in the fluids industry.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/Pedretti_DiRisio-1280px.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23367\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/Pedretti_DiRisio-1280px.jpg\" alt=\"\" width=\"1280\" height=\"720\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Giuseppe Pedretti<\/span><\/span>, Regional Managing Director EMEA at <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">PETRONAS Lubricants International<\/span><\/span>, and <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Massimo Di Risio<\/span><\/span>, Chairman of <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">DR Automobiles<\/span><\/span><\/p>\n<p>At the heart of the Italian partnership is <strong>SELENIA DR<\/strong>, a 5W30 synthetic lubricant developed to meet the specific requirements of DR engines, particularly those powered by LPG, which account for approximately 80% of the brand\u2019s vehicle registrations.<\/p>\n<p>To ensure maximum efficiency and performance across all DR models, <strong>PETRONAS PARAFLU<\/strong>, a long-established benchmark brand in the coolant fluids segment, will also be used.<\/p>\n<p>These products are the result of the joint work of the technical and engineering teams of both companies, which have developed a dedicated solution thanks to expertise and know-how built within the Italian industrial landscape.<\/p>\n<p>PETRONAS products will also be used as factory fill for all vehicles produced by the Molise-based automaker, providing customers with cutting-edge lubricant and functional fluid technology.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/PETRONAS_RT_Centre.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23368\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/PETRONAS_RT_Centre.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">PETRONAS Lubricants International Global Research &amp; Technology Centre<\/span><\/span> \u2013 Santena (Turin)<\/p>\n<p>\u201c<em>For PETRONAS Lubricants, collaborating with an automaker means entering the heart of the engine. <\/em><em>The partnership with DR Automobiles represents a concrete example of our OEM approach: working in close synergy with the manufacturer to develop lubricants and functional fluids designed around engine characteristics, with the goal of ensuring reliability, performance, and reduced emissions<\/em>\u201d, said <strong>Giuseppe Pedretti, Regional Managing Director EMEA, PETRONAS Lubricants International.<\/strong><\/p>\n<p><strong>Ciro Lupo, Business Head Italy &amp; Africa, PETRONAS Lubricants International<\/strong>, added: <em>\u201cWe are proud that two Italian brands such as SELENIA and PETRONAS PARAFLU can support DR Automobiles on this journey, creating a collaboration that combines technical expertise, strong local roots, and industrial vision, with the aim of offering motorists solutions fully aligned with vehicle characteristics<\/em>\u201d.<\/p>\n<p><a style=\"text-align: center;\" href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/DR-Istituzionale-panoramica-HQ-1280px.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-23369\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2026\/03\/DR-Istituzionale-panoramica-HQ-1280px.jpg\" alt=\"\" width=\"1280\" height=\"533\" \/><\/a><\/p>\n<p style=\"text-align: center;\" data-pm-slice=\"1 1 []\">Headquarter DR Automobiles &#8211; Macchia d&#8217;Isernia (Isernia)<\/p>\n<p>\u201c<em>The choice of PETRONAS Lubricants as a technical partner reflects our intention to rely on a group with a solid presence in the automotive industry and recognized expertise in formulating lubricant solutions for complex applications<\/em>,\u201d said <strong>Massimo Di Risio, President of DR Automobiles<\/strong>. \u201c<em>SELENIA DR meets the highest quality requirements in line with the standards of our engines<\/em>\u201d.<\/p>\n<p><strong>Antonio Marcantuono, Technical Director of DR Automobiles<\/strong>, added: \u201c<em>Each engine requires lubricant solutions calibrated to its operating conditions. The work carried out with PETRONAS Lubricants has enabled us to define a product developed specifically around the characteristics of our powertrains and the typical operating conditions of DR vehicles. Particular attention has been paid to LPG-powered engines to ensure component protection and consistent performance over time<\/em>\u201d.<\/p>\n<p>The PETRONAS range recommended by DR Automobiles will be available nationwide starting from March 2026.<\/p>\n<p style=\"text-align: center;\">\u2013 END\u2013<\/p>\n<p>Santena (Turin), 24 March 2026<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.anicecommunication.com\/en\/petronas-lubricants-international-appoints-anice-pr-agency-for-media-relations-accross-italy-and-africa\/\">Anice \u2013 Press Office PETRONAS Italy &amp; Africa<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETRONAS Lubricants Italy and DR Automobiles are launching a technical and commercial collaboration for the development of lubricants dedicated to the engines of all DR brands marketed in Italy.<\/p>\n","protected":false},"author":1,"featured_media":17664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[637,1329,266,265],"tags":[1718,1719,1455,1467,1720,1721],"class_list":["post-17663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-office","category-pli-petronas","category-press-room-press-releases-en","category-anicecommunication-blog-en","tag-dr","tag-dr-automobili","tag-lubrificanti-petronas","tag-petronas-lubricants-italy","tag-petronas-paraflu","tag-selenia-dr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PETRONAS Lubricants Italy and DR Automobiles partership<\/title>\n<meta name=\"description\" content=\"PETRONAS Lubricants Italy and DR Automobiles are launching a technical and commercial collaboration for the development of 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