{"id":19452,"date":"2022-07-14T09:50:25","date_gmt":"2022-07-14T07:50:25","guid":{"rendered":"https:\/\/www.anicecommunication.com\/it\/?post_type=avada_portfolio&p=19452"},"modified":"2022-07-14T13:08:28","modified_gmt":"2022-07-14T11:08:28","slug":"the-aiways-u5-amazing-unveiling","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/it\/anice-experience\/the-aiways-u5-amazing-unveiling\/","title":{"rendered":"The Aiways U5 Amazing Unveiling"},"content":{"rendered":"

Realizzazione progetto di comunicazione e marketing The Aiways U5 Amazing Unveiling in occasione dell’edizione 2022 del MiMo – Milano Monza Motor Show.<\/p>\n

In collaborazione con il reparto marketing del Gruppo Koelliker e le agenzie Cannizzo Produzioni e IoAdv, Anice Communication ha ideato il progetto \u201cThe Aiways U5 Amazing Unveiling\u201d per svelare ai Media e al pubblico presenti il nuovo abbonamento ad Aiways U5 Prime, il D-SUV full electric distribuito dal Gruppo Koelliker, acquistabile su Amazon e attivabile su Leasys CarCloud .<\/p>\n

Gioved\u00ec 16 giugno, alla presenza di Marco Saltalamacchia, Presidente Esecutivo di Koelliker e Giacomo Carelli, CEO del Gruppo FCA Bank e Chairman di Leasys presso lo stand in corso Vittorio Emanuele angolo piazza Duomo, si \u00e8 svolta la cerimonia di unboxing del pacco Amazon gigante che celava al suo interno Aiways U5 Prime decretando cos\u00ec l\u2019ingresso ufficiale del veicolo a zero emissioni in CarCloud, il servizio di abbonamento all\u2019auto di Leasys Rent disponibile su Amazon, che permette di noleggiare l\u2019auto senza vincoli temporali n\u00e9 penali, e rinnovarlo ogni mese.<\/p>\n

Un\u2019operazione, quella di\u00a0 Aiways U5 Amazing Unveiling, di grande impatto mediatico per stimolare l\u2019attenzione dei tanti media intervenuti e per comunicare in modo semplice e immediato al pubblico una nuova opportunit\u00e0 di mobilit\u00e0 elettrica.<\/p>\n

Ideazione progetto, creazione e invio ai Media del teaser-invito<\/a> per assistere all’Unveiling, teaser su social<\/a> nella giornata e notte precedente per creare attesa e curiosit\u00e0 presso il pubblico, realizzazione comunicato stampa<\/a> e invio post evento con immagini e video a supporto.<\/p>\n

Incontri e PR con giornalisti presenti per stimolare interviste e approfondimenti, rassegna stampa e debrief post evento.<\/p>\n

Anicecommunication<\/a> \u00e8 Ufficio Stampa del Gruppo Koelliker<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Realizzazione progetto di comunicazione e marketing The Aiways U5 Amazing Unveiling in occasione dell’edizione 2022 del MiMo – Milano Monza Motor Show. In collaborazione con il reparto marketing del Gruppo Koelliker e le agenzie Cannizzo Produzioni e IoAdv, Anice Communication ha ideato il progetto \u201cThe Aiways U5 Amazing Unveiling\u201d per svelare ai Media e al […]<\/p>\n","protected":false},"author":1,"featured_media":19589,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[81,54,52,58,53,57],"portfolio_skills":[],"portfolio_tags":[925,965,963,966,654,964,999],"class_list":["post-19452","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-anice-experience","portfolio_category-pr-media-relations","portfolio_category-events-promotion","portfolio_category-marketing-seo","portfolio_category-web-social","portfolio_category-arts-touch","portfolio_tags-aiways-italia","portfolio_tags-aiways-u5","portfolio_tags-aiways-u5-amazing-unveiling","portfolio_tags-aiways-u5-su-amazon","portfolio_tags-gruppo-koelliker","portfolio_tags-gruppo-koelliker-al-mimo","portfolio_tags-u5"],"yoast_head":"\nThe Aiways U5 Amazing Unveiling | Anice Experience<\/title>\n<meta name=\"description\" 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