{"id":22784,"date":"2025-04-25T10:59:12","date_gmt":"2025-04-25T08:59:12","guid":{"rendered":"https:\/\/www.anicecommunication.com\/it\/?post_type=avada_portfolio&p=22784"},"modified":"2025-07-22T09:41:39","modified_gmt":"2025-07-22T07:41:39","slug":"lancio-kgm-actyon-torres-evx-e-gamma-kgm","status":"publish","type":"avada_portfolio","link":"https:\/\/www.anicecommunication.com\/it\/anice-experience\/lancio-kgm-actyon-torres-evx-e-gamma-kgm\/","title":{"rendered":"Lancio KGM Actyon, Torres EVX e gamma KGM"},"content":{"rendered":"

Ufficio Stampa evento media “KGM Connactyon – Actyon Reveal 2025” che si \u00e8 svolto a Murlo (Siena) presso La Bagnaia Golf Resort dove \u00e8 stata presentata la nuova KGM Actyon e la gamma KGM Torres EVX, Torres ICE, Tivoli, Korando, Rexton e Rexton Sports <\/a>\u00a0distribuita in Italia da maggio 2025 da ATFLOW, la newco indipendente, al 100% di propriet\u00e0 di Autotorino e integralmente dedicata all\u2019attivit\u00e0 di importazione e distribuzione di nuovi brand nel nostro paese.<\/p>\n

Anice si \u00e8 occupata in toto della gestione dei 37 giornalisti presenti. Nello specifico: selezione delle testate e dei giornalisti da invitare, redazione e invio Save The Date e invito ufficiale, recall e PR one-to-one per la raccolta delle adesioni, form di iscrizione online, liste di partecipanti, biglietteria treni e aerei, logistica e informazioni accomodation, coordinamento test drive Actyon e gamma KGM Italia, stesura e invio contenuti cartella stampa<\/a>, gestione richieste foto e video ad uso media (b-roll e video dedicati), gestione rimborsi spesa, debrief e rassegna stampa post evento con oltre 140 articoli pubblicati.<\/p>\n

La\u00a0cartella stampa <\/a>di KGM Actyon, Torres EVX e della gamma KGM \u00e8 stata particolarmente impegnativa sia nella prima fase, quella della raccolta delle informazioni dalla casa madre coreana e dalle diverse country in cui il prodotto KGM era gi\u00e0 presente, sia nella stesura dei testi veri e propri, frutto di confronti e attenti controlli affinch\u00e9 i dati per il mercato italiano fossero corrispondenti e corretti rispetto ai modelli importati da ATFLOW.\u00a0 I giornalisti professionisti di Anice, specializzati nel settore automotive, hanno lavorato poi ad una sintesi chiara e precisa delle informazioni sui diversi modelli in modo da fornire ai media presenti una panoramica completa ed esauriente della gamma KGM.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ufficio Stampa evento media “KGM Connactyon – Actyon Reveal 2025” che si \u00e8 svolto a Murlo (Siena) presso La Bagnaia Golf Resort dove \u00e8 stata presentata la nuova KGM Actyon e la gamma KGM Torres EVX, Torres ICE, Tivoli, Korando, Rexton e Rexton Sports \u00a0distribuita in Italia da maggio 2025 da ATFLOW, la newco indipendente, […]<\/p>\n","protected":false},"author":1,"featured_media":22816,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[81,54,52],"portfolio_skills":[],"portfolio_tags":[1943,1960,1958,1959,1942,253],"class_list":["post-22784","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-anice-experience","portfolio_category-pr-media-relations","portfolio_category-events-promotion","portfolio_tags-conferenze-stampa","portfolio_tags-gamma-kgm","portfolio_tags-kgm-actyon","portfolio_tags-kgm-torres-evx","portfolio_tags-presentazioni-stampa","portfolio_tags-ufficio-stampa"],"yoast_head":"\nLancio KGM Actyon, Torres EVX e gamma KGM | Anice Experience<\/title>\n<meta name=\"description\" content=\"Ufficio Stampa evento media "KGM Connactyon - 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