{"id":13397,"date":"2015-10-04T16:23:56","date_gmt":"2015-10-04T14:23:56","guid":{"rendered":"http:\/\/www.anicecommunication.com\/it\/?p=13397"},"modified":"2021-06-15T18:38:15","modified_gmt":"2021-06-15T16:38:15","slug":"supereroi-e-pubblicita","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/supereroi-e-pubblicita\/","title":{"rendered":"Supereroi e pubblicit\u00e0"},"content":{"rendered":"<p>Prendi un film che far\u00e0 sold out al botteghino, inserisci al suo interno il tuo prodotto e avrai<!--more--> un immediato aumento delle vendite.<\/p>\n<p>Sembra una formula magica ed invece \u00e8 <strong>Product Placement<\/strong>.<\/p>\n<p>Prendiamo ad esempio il film <em>Avengers: Age of Ultron<\/em>, il secondo della saga, avete notato che tutte le apparecchiature Hi-Tech sono marchiate Samsung? O che tutte le auto utilizzate dai nostri super eroi, soprattutto dall\u2019eclettico Tony Stark, sono Audi? Questi sono solo due dei brand pi\u00f9 in vista all\u2019interno del film ma basti pensare alla Harley Davidson guidata da Capitan America, alle cuffie della Beats che usa Hulk per calmarsi e alle Adidas calzate dal velocista Quicksilver.<\/p>\n<p>L\u2019obiettivo di questa <a href=\"http:\/\/www.anicecommunication.com\/it\/arts\/\">strategia pubblicitaria<\/a> non \u00e8 solo quello di conferire visibilit\u00e0 al prodotto ma anche di raggiungere il consumatore indirettamente, tramite associazioni spontanee positive che torneranno alla mente (guarda caso) proprio nel momento dell\u2019acquisto, facendo preferire un marchio ad un altro spesso anche in modo inconscio.<\/p>\n<p><strong><em>M.F.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prendi un film che far\u00e0 sold out al botteghino, inserisci al suo interno il tuo prodotto e avrai<\/p>\n","protected":false},"author":1,"featured_media":13391,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[80,62,61],"tags":[75,69,72,73,74],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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