{"id":13948,"date":"2016-03-14T16:20:59","date_gmt":"2016-03-14T15:20:59","guid":{"rendered":"http:\/\/www.anicecommunication.com\/it\/?p=13948"},"modified":"2021-06-15T18:37:49","modified_gmt":"2021-06-15T16:37:49","slug":"primo-house-organ-aziendale-della-storia","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/primo-house-organ-aziendale-della-storia\/","title":{"rendered":"Il primo House Organ della storia?"},"content":{"rendered":"<p><a href=\"http:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2015\/11\/012_CONTENUTI_STORIA01.jpg\" rel=\"attachment wp-att-13694\"><img decoding=\"async\" class=\"alignleft wp-image-13694\" src=\"http:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2015\/11\/012_CONTENUTI_STORIA01.jpg\" alt=\"012_CONTENUTI_STORIA01\" width=\"322\" height=\"430\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2015\/11\/012_CONTENUTI_STORIA01-224x300.jpg 224w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2015\/11\/012_CONTENUTI_STORIA01-766x1024.jpg 766w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2015\/11\/012_CONTENUTI_STORIA01.jpg 800w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/a>Fu fondato nel 1831 e nel gennaio del 1832 fu pubblicato il primo numero:<!--more--> si tratta dell\u2019American Railroad Journal ed \u00e8 a tutti gli effetti il primo house organ aziendale della storia.<\/p>\n<p>Le ferrovie statunitensi, spesso attaccate dalla stampa a causa dei numerosi incidenti ai passeggeri e ai lavoratori nei loro cantieri, decisero di raccontare al pubblico la \u201cversione aziendale\u201d della loro storia e per questo si rivolsero ad un gruppo di giornalisti e reporter per affidare loro la redazione dell\u2019American Railroad Journal, periodico che si proponeva di diventare il portavoce della realt\u00e0 imprenditoriale delle ferrovie proponendo un punto di vista pi\u00f9 vicino al management.<\/p>\n<p>In redazione lavorano i Publicity Man, professionisti specializzati nella fornitura di informazioni al pubblico e alla stampa. Spesso si trattava di ex cronisti o direttori di giornali, ma ben presto divennero quelli che ancora adesso definiamo \u201cesperti della comunicazione\u201d.<\/p>\n<p>In Anicecommunication vantiamo figure professionali altamente specializzate tra cui giornalisti dalla lunga esperienza nella redazione di <a href=\"http:\/\/www.anicecommunication.com\/it\/redazione-contenuti\/\">contenuti aziendali <\/a>\u00a0e house organ.<\/p>\n<p><em><strong>Patrizia Tontini<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fu fondato nel 1831 e nel gennaio del 1832 fu pubblicato il primo numero:<\/p>\n","protected":false},"author":1,"featured_media":13694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,80],"tags":[115,95,94,250,68],"class_list":["post-13948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contenuti","category-blog-anicecommunication","tag-anicecommunication","tag-blog","tag-house-organ","tag-house-organ-aziendali","tag-ufficio-stampa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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