{"id":14129,"date":"2016-06-07T17:17:40","date_gmt":"2016-06-07T15:17:40","guid":{"rendered":"http:\/\/www.anicecommunication.com\/it\/?p=14129"},"modified":"2021-06-15T18:37:48","modified_gmt":"2021-06-15T16:37:48","slug":"more-is-less-ikea-klikk","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/more-is-less-ikea-klikk\/","title":{"rendered":"More is less: Ikea Klikk"},"content":{"rendered":"<p><a href=\"http:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-14130\" src=\"http:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia.jpg\" alt=\"Ikea_Klikk_marketing_social_Anicecommunication\" width=\"586\" height=\"330\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-200x113.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-300x169.jpg 300w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-400x225.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-600x338.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-768x432.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-800x450.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-1024x576.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia-1200x675.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2016\/06\/ikea-klikk1-copia.jpg 1920w\" sizes=\"(max-width: 586px) 100vw, 586px\" \/><\/a>Pu\u00f2 sembrare assurdo, ma forse se ci si ferma a pensare un momento in pi\u00f9 di quanto ormai questi tempi frenetici ci abbiano abituato a fare ci apparir\u00e0 subito chiaro l&#8217;intento di questa nuova <a href=\"http:\/\/www.anicecommunication.com\/it\/agenzia-marketing-seo-sem\/\" target=\"_blank\" rel=\"noopener\">strategia di Marketing<\/a> ideata da Ikea Belgio.<\/p>\n<p>Stiamo parlando dell&#8217;<em>Ikea Art Collection 2016<\/em> (una collezione di stampe realizzate da fotografi professionisti di tutto il mondo) alla quale tutti possono partecipare inviando il proprio <strong>contributo foto realizzato esclusivamente tramite l&#8217;App dedicata (non disponibile in Italia) che si chiama Klikk<\/strong> e che consente la realizzazione di un solo scatto fotografico.<\/p>\n<p>Avete letto bene, si tratta di <strong>un&#8217;app per una sola foto<\/strong>, perch\u00e9 la richiesta della giuria che decreter\u00e0 il vincitore tra tutti gli scatti inviati \u00e8 quella di recuperare l&#8217;occhio fotografico che ormai abbiamo perso sommersi da migliaia di scatti digitali.<\/p>\n<p>La frase <em>&#8220;Ne faccio 2 o 3 per sicurezza&#8221;<\/em> \u00e8 infatti ormai all&#8217;ordine del giorno e per certi versi \u00e8 sicuramente una grande libert\u00e0 e comodit\u00e0, ma nello stesso tempo ci ha fatto dimenticare le emozioni della pellicola, dello scatto veramente unico.<\/p>\n<p><a href=\"http:\/\/www.anicecommunication.com\/it\/agenzia-marketing-seo-sem\/\">Marketing Strategy<\/a> vincente? Noi di <a href=\"http:\/\/www.anicecommunication.com\/it\/agenzia-di-comunicazione\/\" target=\"_blank\" rel=\"noopener\"><strong>Anice<\/strong><\/a>, che di <a href=\"http:\/\/www.anicecommunication.com\/it\/anice-experience\/advertising-post-cards-and-posters\/\" target=\"_blank\" rel=\"noopener\">Marketing Strategy <\/a>utilizzando immagini ne abbiamo realizzate parecchie (ad esempio la <strong><a href=\"http:\/\/www.anicecommunication.com\/it\/anice-experience\/still-life-photo-shootings\/\">realizzazione di un servizio fotografico ad hoc<\/a><\/strong> per creare le immagini evocative dei servizi della nostra Agenzia, immagini utilizzate in questo sito) pensiamo che indubbiamente \u00e8 una strategia marketing molto originale, che ha suscitato l&#8217;interesse di tantissimi utenti non solo in Belgio.<\/p>\n<p>Lo scatto vincitore tra tutti quelli inviati e realizzati tramite Klikk sar\u00e0 disponibile sul sito di Ikea Belgio e verr\u00e0 stampato e distribuito gratuitamente ai 1.000 clienti che vorranno ordinarlo. Nessun premio in denaro, ma &#8220;fama e fortuna&#8221; per l&#8217;autore, che entrer\u00e0 nell&#8217;<em>Ikea Art Collection 2016<\/em> insieme agli 11 fotografi professionisti di tutto il mondo che gi\u00e0 hanno realizzato la loro opera.<\/p>\n<p><em><strong>Patrizia Tontini<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pu\u00f2 sembrare assurdo, ma forse se ci si ferma a pensare un momento in pi\u00f9 di quanto ormai questi tempi frenetici ci abbiano abituato a fare ci apparir\u00e0 subito chiaro l&#8217;intento di questa nuova strategia di Marketing ideata da Ikea Belgio. Stiamo parlando dell&#8217;Ikea Art Collection 2016 (una collezione di stampe realizzate da fotografi professionisti  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":14130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,80],"tags":[115,157,158,156],"class_list":["post-14129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing_e_social","category-blog-anicecommunication","tag-anicecommunication","tag-ikea","tag-ikea-klikk","tag-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More is less: Ikea Klikk - IT Anice Communication<\/title>\n<meta name=\"description\" content=\"Nuova Marketing Strategy ideata da Ikea Belgio: \u00e8 Klikk, un&#039;app che consente di scattare una sola foto. 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