{"id":14442,"date":"2016-09-05T18:05:21","date_gmt":"2016-09-05T16:05:21","guid":{"rendered":"http:\/\/www.anicecommunication.com\/it\/?p=14442"},"modified":"2021-06-15T18:37:47","modified_gmt":"2021-06-15T16:37:47","slug":"noodp-noydr-dmoz-ecco-la-nuova-parola-chiave-per-la-vostra-seo-metadescription","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/noodp-noydr-dmoz-ecco-la-nuova-parola-chiave-per-la-vostra-seo-metadescription\/","title":{"rendered":"Noodp! Ecco la parola chiave per gestire la vostra SEO meta description"},"content":{"rendered":"

\"DMOZ,<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Noodp. Noydr. Dmoz…. ecco la\u00a0nuova parola chiave per la vostra\u00a0SEO metadescription<\/a>.<\/p>\n

<\/p>\n

Non stiamo patendo il caldo no. I pi\u00f9 non sanno nemmeno che esista questo motore di ricerca che aiuta nel posizionamento SEO<\/a>. Chi lo conosce non lo ama per via proprio di quella superficialit\u00e0 della maggior parte degli editor. Qualcuno lo d\u00e0 per morto un giorno s\u00ec e l’altro anche ma Google se ne serve ancora. Si tratta di DMOZ – Open Directory Project, un sito che indicizza sotto forma di directory i siti internet che vengono proposti nelle diverse sezioni (con gerarchia spesso discutibile). Le regole per entrare in questo motore di ricerca sono stringenti ma chi si occupa di farle osservare e appone poi il suo punto di vista su titolo e descrizione spesso manca il bersaglio suggerendo informazioni inutili riguardo i contenuti del sito<\/a>.<\/p>\n

Fin qui nulla si pu\u00f2 dire. Si tratta di volontari che rivedono le richieste di iscrizione, ma quando Google invece che la metadescription del vostro sito<\/a>, per qualche misteriosa combinazione mostra la descrizione di DMOZ allora la musica cambia, perch\u00e9 una descrizione sbagliata, oppure poco d’impatto e coerente, potrebbe allontanare i click dei possibili interessati al vostro sito.<\/p>\n

Finalmente c’\u00e8 ora la possibilit\u00e0 di dire al bot di Google<\/a> (ma anche di Yahoo\/Bing) di non mostrare la descrizione di DMOZ e preferire quella della propria metadescription: serve solo mettere il meta giusto <meta name=”robots” content=”noodp, noydr” \/> al posto giusto (tra i tag head della pagina).<\/p>\n

Roberto Beltramolli<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

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