{"id":18834,"date":"2022-02-09T10:03:04","date_gmt":"2022-02-09T09:03:04","guid":{"rendered":"https:\/\/www.anicecommunication.com\/it\/?p=18834"},"modified":"2022-02-09T11:41:18","modified_gmt":"2022-02-09T10:41:18","slug":"aiways-lancia-la-nuova-campagna-globale-your-way-just-electric","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/aiways-lancia-la-nuova-campagna-globale-your-way-just-electric\/","title":{"rendered":"Aiways lancia la nuova campagna globale: \u201cYour way. Just electric.\u201d"},"content":{"rendered":"<ul>\n<li class=\"text-justify\"><b>Campagna cross-channel internazionale rivolta ai clienti interessati all&#8217;acquisto di un veicolo elettrico<\/b><\/li>\n<li><b>Pianificata e realizzata a Monaco, la campagna globale interesser\u00e0 tutti i mercati europei, oltre a Cina e Israele <\/b><\/li>\n<li><b>L&#8217;agenzia creativa Herren der Sch\u00f6pfung (di Francoforte) \u00e8 responsabile della campagna digitale integrata <\/b><\/li>\n<li><b>La campagna sottolinea come il SUV Aiways U5 riesca a coniugare sostenibilit\u00e0, elevati standard di qualit\u00e0 internazionali e tecnologia avanzata \u2013 senza compromessi<\/b><\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p class=\"text-justify\"><b>Shanghai\/Monaco, 9 febbraio 2022 <\/b>-Aiways, costruttore di EV con sede a Shanghai, ha lanciato una nuova campagna digitale volta ad attrarre un maggior numero di persone verso una mobilit\u00e0 pi\u00f9 sostenibile e conveniente. La nuova strategia \u00e8 stata pianificata dal team di marketing di Aiways a Monaco, che supervisioner\u00e0 lo sviluppo della campagna il cui pay off \u201cYour way. Just electric.\u201d varr\u00e0 per tutti i mercati globali<\/p>\n<p class=\"text-justify\">L&#8217;agenzia creativa Herren der Sch\u00f6pfung, con sede a Francoforte, si \u00e8 aggiudicata la gara per supportare il team di Aiways Europa nel rafforzare la brand awarness del marchio e del suo SUV elettrico a batteria U5. La campagna definisce il futuro approccio del brand Aiways attraverso una serie di concept lungimiranti che illustrano come oggi il \u201cMade in China\u201d sia sinonimo di qualit\u00e0, competenze digitali ed eccellenza tecnica. La campagna \u201cYour way. Just electric.\u201d dar\u00e0 maggiore visibilit\u00e0 al SUV U5, un veicolo che continua a sorprendere i clienti e i media europei per le sue caratteristiche all\u2019avanguardia, la qualit\u00e0, l\u2019autonomia, la spaziosit\u00e0 e il prezzo \u2013 un mix di fattori che rende il passaggio alla mobilit\u00e0 sostenibile una scelta pi\u00f9 facile.<\/p>\n<p class=\"text-justify\">Inizialmente lanciata in Cina e in Italia alla fine del 2021, la campagna sar\u00e0 presto on air anche in altri nove mercati europei, in aggiunta a Israele. La campagna, che sar\u00e0 veicolata sia sui canali tradizionali sia sui social e online, render\u00e0 popolare Aiways come giovane brand globale che mette a disposizione prodotti in grado di catturare la curiosit\u00e0 dei clienti e stimolarli a passare all&#8217;elettrico. Promossa sui diversi canali- media online, cartacei e OOH (Out of Home) &#8211; la campagna rimander\u00e0 a un sito web dedicato, dove gli utenti potranno approfondire le peculiarit\u00e0 del SUV U5 e scoprirne le numerose caratteristiche vincenti.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-18835\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito.jpg\" alt=\"Aiways Your Way Just Electri\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-200x150.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-300x225.jpg 300w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-400x300.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-600x450.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-768x576.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-800x600.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-1024x768.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-1200x900.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito-1536x1152.jpg 1536w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/02\/Aiways-Your-Way-Just-Electric-9.02.22-Beach_sito.jpg 1600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p class=\"text-justify\"><span class=\"normaltextrun\">Kemal <\/span><span class=\"normaltextrun\">Yegenoglu, Head of Brand e Marketing per Aiways Europe, ha dichiarato: \u201cCon questa <\/span>innovativa campagna Aiways si apre a una nuova era improntata sulla comunicazione digitale, con un approccio globale che uniforma l&#8217;esperienza del marchio in tutti i mercati, trasformandolo in un brand globale. Siamo convinti che i clienti non debbano scendere in alcun modo a compromessi quando scelgono un veicolo elettrico, soprattutto la prima volta. A coloro che sono interessati alla mobilit\u00e0 sostenibile ma nutrono ancora dei dubbi, desideriamo dire che il Suv Aiways U5 permette di continuare a vivere nello stesso modo di sempre, semplicemente con la tecnologia elettrica\u201d.<\/p>\n<p class=\"text-justify\">Il SUV elettrico a batteria Aiways U5 offre una spaziosit\u00e0 interna eccezionale, ottimi equipaggiamenti di serie e un design accattivante. Segna un enorme passo avanti nella mobilit\u00e0 sostenibile con soluzioni tecnologiche innovative che verranno offerte a un prezzo interessante e che mettono l&#8217;utente al primo posto, come gli aggiornamenti Over-the-air (OTA), che dal 2022 sostituiranno la manutenzione, e l&#8217;intuitiva tecnologia di ricarica.<\/p>\n<p class=\"text-justify\"><span class=\"normaltextrun\">Sebastian Kraus, Executive Creative Director di <\/span>Herren der Sch\u00f6pfung, commenta cos\u00ec la partnership con Aiways: \u201c<span class=\"normaltextrun\">Aiways,<\/span> <span class=\"normaltextrun\">grazie ai suoi veicoli innovativi e al suo approccio alle vendite, pu\u00f2 accelerare la transizione europea verso la mobilit\u00e0 sostenibile. Siamo molto felici essere parte di questo progetto e di supportare il brand a crescere attraverso nuove idee creative\u201d.<\/span><\/p>\n<p><i>Per saperne di pi\u00f9 sulla campagna \u2018Your way.\u00a0<\/i><i>Just electric\u2019 visita\u00a0<a href=\"https:\/\/www.aiways-u5.eu\/\" target=\"_blank\" rel=\"noopener\">aiways-u5.eu<\/a><\/i><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.it\/aiways\/220209\/220209_Aiways_campagna_Your_Way_Just_Electric.zip\" target=\"_blank\" rel=\"noopener\">Scarica immagine e testo del comunicato&gt;&gt;&gt;<\/a><\/p>\n<p><b><a href=\"https:\/\/www.anicecommunication.com\/it\/media-relations\/\">Ufficio Stampa<\/a>\u00a0Aiways Italia \u2013\u00a0<a href=\"https:\/\/www.anicecommunication.com\/it\/agenzia-di-comunicazione\/\">Anicecommunication<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campagna cross-channel internazionale rivolta ai clienti interessati all&#8217;acquisto di un veicolo elettrico Pianificata e realizzata a Monaco, la campagna globale interesser\u00e0 tutti i mercati europei, oltre a Cina e Israele L&#8217;agenzia creativa Herren der Sch\u00f6pfung (di Francoforte) \u00e8 responsabile della campagna digitale integrata La campagna sottolinea come il SUV Aiways U5 riesca a coniugare sostenibilit\u00e0,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":18835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[609,467,80],"tags":[674,794,821,822],"class_list":["post-18834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aiways","category-press_room","category-blog-anicecommunication","tag-aiways","tag-aiways-auto-elettrica","tag-aiways-your-way-just-electric","tag-elettrica-cinese-aiways"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aiways lancia la nuova campagna globale: \u201cYour way. 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