{"id":19664,"date":"2022-07-20T10:35:37","date_gmt":"2022-07-20T08:35:37","guid":{"rendered":"https:\/\/www.anicecommunication.com\/it\/?p=19664"},"modified":"2022-07-20T10:27:09","modified_gmt":"2022-07-20T08:27:09","slug":"luciano-iengo-e-il-nuovo-chief-marketing-officer-del-gruppo-koelliker","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/luciano-iengo-e-il-nuovo-chief-marketing-officer-del-gruppo-koelliker\/","title":{"rendered":"Luciano Iengo \u00e8 il nuovo Chief Marketing Officer del Gruppo Koelliker"},"content":{"rendered":"<p>Milano, 20 luglio 2022 \u2013 Koelliker nomina Luciano Iengo come nuovo Chief Marketing Officer del Gruppo. La carica \u00e8 immediatamente operativa.<!--more--><\/p>\n<p>Luciano Iengo, classe 1972, \u00e8 nato a Napoli e vanta una Laurea in Economia e Commercio alla Federico II e un Executive MBA alla SDA Bocconi. Proviene da Renault S.A. dove ha ricoperto, nel corso della sua carriera, importanti posizioni, prima in Italia e poi in headquarter nelle aree marketing &amp; prodotto, vendite, network e sviluppo mercati. Tra i suoi ruoli in Renault troviamo infatti quello di Country Sales &amp; Network Director per l\u2019Italia per Renault e Dacia, quindi quelli di Marketing Director Eastern Europe Region, South East Europe Director per il brand Dacia e, infine, il pi\u00f9 recente Global Network Director per il brand Renault, tutti ricoperti dalla sede di Parigi.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-scaled.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-19665\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-scaled.jpg\" alt=\"Luciano Iengo Chief Marketing Officer Gruppo Koelliker\" width=\"800\" height=\"1200\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-200x300.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-400x600.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-600x900.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-683x1024.jpg 683w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-768x1152.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-scaled.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-1024x1536.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-1200x1800.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2022\/07\/Luciano_Iengo_Chief_Marketing_Officer_Gruppo_Koelliker_sito-1365x2048.jpg 1365w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Luciano Iengo \u00e8 il nuovo Chief Marketing Officer del Gruppo Koelliker<\/em><\/p>\n<p>Nel Gruppo Koelliker, Iengo avr\u00e0 la responsabilit\u00e0 della funzione marketing unita a quella di prodotto. Il suo compito sar\u00e0 di delineare la strategia di marketing a 360\u00b0, integrando prodotto, pricing e comunicazione anche a livello di branding. Una supervisione completa del reparto marketing in cui riporter\u00e0 direttamente al Presidente Esecutivo, Marco Saltalamacchia.<\/p>\n<p>\u201cSono entusiasta di questa nuova opportunit\u00e0\u201d, afferma Luciano Iengo. \u201cLa mia esperienza all\u2019interno del Gruppo Renault \u00e8 stata diversificata e completa. Un bagaglio di conoscenza che oggi sono lieto di mettere a disposizione di un player come il Gruppo Koelliker che ha saputo interpretare le novit\u00e0 di un mondo automotive in evoluzione. In Koelliker il futuro \u00e8 gi\u00e0 iniziato e sono orgoglioso di farne parte\u201d.<\/p>\n<p>\u201cStiamo vivendo un cambiamento culturale e un nuovo modo di intendere la mobilit\u00e0, in cui competenze e servizi rivestono un ruolo sempre pi\u00f9 strategico\u201d, dichiara Marco Saltalamacchia, Presidente Esecutivo di Koelliker. \u201cLuciano Iengo, forte della sua esperienza ventennale nel settore automotive, assume oggi la responsabilit\u00e0 della strategia di branding, con il compito, insieme alla sua squadra di lavoro, di valorizzare ulteriormente i contenuti dei marchi che importiamo, in una logica orientata allo sviluppo del Gruppo. A lui, va il nostro pi\u00f9 caloroso benvenuto\u201d.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/media-relations\/\" target=\"_blank\" rel=\"noopener\">Ufficio stampa Gruppo Koelliker \u2013 Anicecommunication<\/a><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.it\/koelliker\/koelliker\/220720\/220720_Luciano_Iengo_nuovo_Chief_Marketing_Officer_Koelliker.zip\" target=\"_blank\" rel=\"noopener\">Scarica testi e immagini&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Milano, 20 luglio 2022 \u2013 Koelliker nomina Luciano Iengo come nuovo Chief Marketing Officer del Gruppo. La carica \u00e8 immediatamente operativa.<\/p>\n","protected":false},"author":1,"featured_media":19665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[598,467,80],"tags":[1058,1057,1056],"class_list":["post-19664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-koelliker","category-press_room","category-blog-anicecommunication","tag-chief-marketing-officer-koelliker","tag-luciano-iengo-chief-marketing-officer-del-gruppo-koelliker","tag-luciano-iengo-koelliker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luciano Iengo \u00e8 il nuovo Chief Marketing Officer del Gruppo Koelliker<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anicecommunication.com\/it\/luciano-iengo-e-il-nuovo-chief-marketing-officer-del-gruppo-koelliker\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luciano Iengo \u00e8 il nuovo Chief Marketing Officer del Gruppo Koelliker\" \/>\n<meta property=\"og:description\" content=\"Milano, 20 luglio 2022 \u2013 Koelliker nomina Luciano Iengo come nuovo Chief Marketing Officer del Gruppo. 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