{"id":22636,"date":"2025-05-15T10:31:01","date_gmt":"2025-05-15T08:31:01","guid":{"rendered":"https:\/\/www.anicecommunication.com\/it\/?p=22636"},"modified":"2025-05-22T20:36:40","modified_gmt":"2025-05-22T18:36:40","slug":"add-mawdy-premia-le-donne-nellautomotive","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/add-mawdy-premia-le-donne-nellautomotive\/","title":{"rendered":"ADD: MAWDY premia le donne nell&#8217;automotive"},"content":{"rendered":"<p>MAWDY e MAWDY SERVICES all\u2019ADD 2025 lanciano \u201cShake Your Business\u201d e premiano l\u2019eccellenza delle donne nell\u2019automotive con il \u201cWoman\u2019s Got Talent Award\u201d.<!--more--><\/p>\n<ul>\n<li><strong>\u00a0<\/strong><strong>Shake Your Business \u00e8 un concept chiave all\u2019Automotive Dealer Day: polizze assicurative, assistenza stradale, programmi di garanzia e manutenzione tailor-made per automobili, moto, camper fino alle \u201csuper car\u201d, un mix perfetto di soluzioni personalizzate per un concetto di mobilit\u00e0 nuovo ed esteso.<\/strong><\/li>\n<li><strong>\u201cWoman\u2019s Got Talent Award: la cerimonia di premiazione per strategie dell\u2019Automotive disegnate attraverso gli occhi femminili offerta da MAWDY SERVICES\u201d si \u00e8 svolta mercoled\u00ec 14 maggio nel prestigioso palco dell\u2019Automotive Dealer Day di Verona. Tra i riconoscimenti offerti, un weekend VIP alla MotoGP di Misano insieme al Team Gresini e la partecipazione alla prossima edizione della mostra dedicata alle donne nelle aziende realizzata dalla Fondazione Cozzi.<\/strong><\/li>\n<\/ul>\n<p>Anche quest\u2019anno, MAWDY \u2013 brand commerciale di MAPFRE Asistencia \u2013 e MAWDY SERVICES hanno confermato la loro presenza all\u2019<strong>Automotive Dealer Day (ADD)<\/strong> di Verona, evento di riferimento per il settore della distribuzione automobilistica in Italia e sempre pi\u00f9 punto di incontro internazionale per gli operatori della filiera. Un appuntamento storico per i brand MAWDY e MAWDY SERVICES, che partecipano da 23 edizioni consecutive, consolidando la propria posizione tra i leader dell\u2019innovazione nei servizi assicurativi, di garanzia, assistenza e di manutenzione legati al mondo automotive.<\/p>\n<p>Anche per l\u2019edizione 2025 non sono mancate le proposte innovative e i momenti di confronto presso lo stand di MAWDY e MAWDY SERVICES. Un ambiente tecnologico e raffinato per accogliere clienti, partner e prospect. Il filo conduttore \u00e8 il concetto <strong>\u201c<\/strong><strong>Shake Your Business<\/strong><strong>\u201d<\/strong> e cio\u00e8 la ricetta\u00a0perfetta per affrontare un mercato sempre pi\u00f9 dinamico e in evoluzione. Ispirandosi all\u2019arte della mixology, \u201cShake Your Business\u201d si presenta come un mix di prodotti e soluzioni che, miscelati tra loro, si adattano perfettamente alle esigenze di tutti: concessionari, rivenditori, societ\u00e0 di noleggio, broker, partner strategici. Polizze assicurative e programmi di garanzia e manutenzione per auto, moto e camper, soluzioni tailor-made, assistenza stradale e attenzione alla customer satisfaction. Il tutto pensato per rendere gli operatori del settore sempre pi\u00f9 competitivi, affrontando con flessibilit\u00e0 e proattivit\u00e0 le esigenze del mercato.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22638\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-200x133.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-300x200.jpg 300w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-400x267.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-600x400.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-768x512.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-800x533.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-1024x682.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web-1200x800.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515_MAWDY_ADD_02-web.jpg 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p><strong>L\u2019iniziativa \u201cWoman\u2019s Got Talent\u201d: un riconoscimento al valore femminile nel mondo dell\u2019automotive<\/strong><\/p>\n<p>Tra le novit\u00e0 pi\u00f9 significative spicca la premiazione del contest <strong>\u201cWoman\u2019s Got Talent\u201d<\/strong>, ideata e promossa da MAWDY SERVICES per valorizzare e premiare il talento femminile nel settore.<\/p>\n<p>Un progetto nato dalla consapevolezza che le donne, spesso rimaste ai margini in un comparto tradizionalmente maschile, rappresentano oggi <strong>una risorsa strategica di innovazione, visione e crescita<\/strong>. Il contest \u2013 aperto a tutte le professioniste impiegate presso dealer o rivenditori indipendenti, clienti MAWDY, MAWDY SERVICES e non \u2013 ha raccolto un\u2019ampia partecipazione, a testimonianza dell\u2019interesse e del bisogno di dare voce a nuove prospettive.<\/p>\n<p>La premiazione dei progetti vincitori \u2013 <strong>Morena Morini (Gruppo GE), Lucilla Colombo (Rattix), Rita Benedetto (ST Sergio Tumino) e Francesca Cipolla (gruppo Intergea Move)<\/strong> \u2013 si \u00e8 svolta durante il workshop dal titolo: <strong>\u201cWoman\u2019s Got Talent Award: la Premiazione. Il premio per strategie dell\u2019Automotive disegnate attraverso gli occhi femminili offerto da MAWDY SERVICES\u201d<\/strong>, nella giornata clou dell\u2019ADD <strong>mercoled\u00ec 14 maggio<\/strong>.<\/p>\n<p>A valutare i progetti \u00e8 stata una <strong>giuria d\u2019eccezione<\/strong>, composta da figure emblematiche del panorama automotive:<\/p>\n<ul>\n<li><strong>Nadia Padovani Gresini<\/strong>, Team Owner e Team Principal di Gresini Racing, prima (e unica) donna manager in MotoGP.<\/li>\n<li><strong>Elisabetta Cozzi<\/strong>, fondatrice del Museo Fratelli Cozzi, da sempre impegnata nella valorizzazione del ruolo delle donne nel settore.<\/li>\n<li><strong>Vincenzo Bozzo<\/strong>, Strategic Marketing Automotive, Motorbike &amp; Digital Director di Quattroruote Professional.<\/li>\n<\/ul>\n<p>I progetti sono stati selezionati in base a criteri di <strong>originalit\u00e0, spirito innovativo<\/strong> e <strong>capacit\u00e0 di rafforzare la brand identity<\/strong> del concessionario o del dealer.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22637\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web.jpg\" alt=\"MAWDY all'ADD\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-200x133.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-300x200.jpg 300w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-400x267.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-600x400.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-768x512.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-800x533.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-1024x682.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web-1200x800.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250515-MAWDY_ADD_01-web.jpg 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p><strong>Uno stand esperienziale, tra creativit\u00e0 e networking<\/strong><\/p>\n<p>MAWDY e MAWDY SERVICES sono tornati all\u2019ADD con uno stand che, ancora una volta, si \u00e8 distinto per originalit\u00e0: un ambiente sofisticato, confortevole e digitale per accogliere i clienti in maniera innovativa.<\/p>\n<p><em>\u201cMAWDY e MAWDY SERVICES, grazie alla loro visione dinamica e orientata al futuro, continuano a rappresentare un punto di riferimento nel mondo della mobilit\u00e0. Con progetti come Woman\u2019s Got Talent, la presenza a iniziative di settore quali l\u2019ADD e Autopromotec e format innovativi come il roadshow MAWDY Days in corso in tutta Italia, l\u2019azienda rinnova il proprio impegno per un settore automotive sempre pi\u00f9 orientato alla gender parity, evoluto e connesso alle reali esigenze delle persone, promuovendo cos\u00ec una cultura aziendale incentrata sull\u2019inclusione e riconoscendo il talento delle donne come motore di innovazione e crescita nel settore automotive\u201d<\/em>, ha dichiarato <strong>Cecilia Tabarelli<\/strong>, Direttore Marketing e Comunicazione MAWDY e MAWDY SERVICES.<\/p>\n<p style=\"text-align: center;\">\u2013 FINE \u2013<\/p>\n<div class=\"post-content\">\n<hr \/>\n<p>15 maggio\u00a0 2025<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.it\/mapfre\/250515\/250515_MAWDY_ADD.zip\" target=\"_blank\" rel=\"noopener\">Scarica testi e immagini ad alta risoluzione &gt;<\/a><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/anice-experience\/ufficio-stampa-e-pr-mawdy-e-mapfre-warranty\/\" target=\"_blank\" rel=\"noopener\">Anice Ufficio Stampa MAWDY e MAWDY Services Italia &gt;<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>MAWDY e MAWDY SERVICES all\u2019ADD 2025 lanciano \u201cShake Your Business\u201d e premiano l\u2019eccellenza delle donne nell\u2019automotive con il \u201cWoman\u2019s Got Talent Award\u201d.<\/p>\n","protected":false},"author":1,"featured_media":22638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[859,467,80],"tags":[1897,1334,1528,1898],"class_list":["post-22636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mawdy-mapfre","category-press_room","category-blog-anicecommunication","tag-add2025","tag-mawdy","tag-mawdy-services","tag-premio-donne-automotive"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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