{"id":22640,"date":"2025-05-26T15:17:56","date_gmt":"2025-05-26T13:17:56","guid":{"rendered":"https:\/\/www.anicecommunication.com\/it\/?p=22640"},"modified":"2025-05-26T15:17:56","modified_gmt":"2025-05-26T13:17:56","slug":"petronas-legacy-uno-spot-che-racconta-il-cuore-delle-officine","status":"publish","type":"post","link":"https:\/\/www.anicecommunication.com\/it\/petronas-legacy-uno-spot-che-racconta-il-cuore-delle-officine\/","title":{"rendered":"PETRONAS Legacy: uno spot che racconta  il cuore delle officine italiane"},"content":{"rendered":"<ul>\n<li><strong>PETRONAS LEGACY: L\u2019azienda celebra i 10 anni del PETRONAS Network in Italia con una produzione firmata Fargo Film.<\/strong><!--more--><\/li>\n<li><strong>Concepita per parlare a un pubblico ampio la campagna rende protagonisti i meccanici, professione che vede in crescita la presenza femminile in un ambito fino a ieri prettamente maschile.<\/strong><\/li>\n<li><strong>Ciro Lupo, Business Head for Italy &amp; Africa PETRONAS Lubricants International:<em> \u201cLa campagna, pensata per celebrare la \u2018formula d\u2019eccellenza\u2019 che guida <\/em>PETRONAS Lubricants International<em> da sempre, ha portato in scena non solo i prodotti e i valori del brand, ma anche il cuore pulsante delle officine italiane: le persone\u201d.<\/em><\/strong><\/li>\n<\/ul>\n<p>PETRONAS Lubricants International (PLI), divisione globale di PETRONAS dedicata ai lubrificanti e fluidi funzionali ad alte prestazioni, torna in tv con una campagna di comunicazione dedicata alle officine nel decennale della rete PETRONAS Network italiana.<\/p>\n<p>PETRONAS Lubricants International propone una nuova, ingaggiante campagna pubblicitaria nello stile che da sempre contraddistingue l\u2019azienda e i suoi marchi storici. Lo fa con \u201cLEGACY\u201d, uno spot firmato Fargo Film che celebra i 10 anni del network di officine, raccontando l\u2019anima profonda della cultura meccanica italiana e la \u201cformula d\u2019eccellenza\u201d che guida da sempre l&#8217;azienda con headquarter italiano nel torinese.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22643\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02.jpg\" alt=\"PETRONAS Legacy - spot tv\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-200x133.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-300x200.jpg 300w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-400x267.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-600x400.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-768x512.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-800x533.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-1024x682.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02-1200x800.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_02.jpg 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Lo spot sar\u00e0 trasmesso in esclusiva Rai fino al 28 giugno 2025 con 388 passaggi nei formati da 30\u201d, 15\u201d e Billboard 4\u2019\u2019 su programmi TV ad alta visibilit\u00e0 come TG2 Motori, 90\u00b0 Minuto, La Domenica Sportiva e durante il Giro d\u2019Italia 2025 seguito da milioni di italiani. La pianificazione includer\u00e0 inoltre il circuito cinema di Rai Pubblicit\u00e0 in abbinamento al film <em>F1<\/em> dal 25 giugno al 9 luglio 2025 nelle principali sale cinematografiche italiane.<\/p>\n<p>\u201cLa campagna, pensata per celebrare la \u2018formula d\u2019eccellenza\u2019 che guida PETRONAS Lubricants International da sempre, ha portato in scena i prodotti e i valori del brand quali storicit\u00e0, esperienza, formazione e affidabilit\u00e0. A fianco di questi importanti pilastri emergono l\u2019inclusivit\u00e0, la parit\u00e0 di genere e la complicit\u00e0, tutti elementi capaci di rendere moderna l\u2019officina dove a fare la differenza, cos\u00ec come in azienda, sono le persone: il cuore pulsante del PETRONAS Network\u201d ha dichiarato <strong>Ciro Lupo, Business Head for Italy &amp; Africa PETRONAS Lubricants International<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22641\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03.jpg\" alt=\"PETRONAS Legacy - spot tv\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-200x133.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-300x200.jpg 300w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-400x267.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-600x400.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-768x512.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-800x533.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-1024x682.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03-1200x800.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv_03.jpg 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Il protagonista del racconto \u00e8 un meccanico esperto affiancato da una giovane ragazza, che si riveler\u00e0 essere sua figlia, la stessa ritratta con lui in una vecchia fotografia. Una scelta narrativa che mostra la trasmissione intergenerazionale di competenze, valori e passione: un tributo sincero all&#8217;artigianalit\u00e0 e alla dedizione che caratterizzano ogni goccia d\u2019olio firmata PETRONAS.<\/p>\n<p>Parte del set, un\u2019officina PETRONAS di Torino, \u00e8 stata trasformata in un museo industriale, arricchito da insegne storiche di Olio Fiat e Selenia, selezionate con cura da Federico Bollarino, curatore del museo d\u2019impresa PETRONAS Heritage Highlights, ospitato nella sede di Santena, vicino a Torino. L\u2019ambientazione, in equilibrio tra tradizione e innovazione, valorizza la genuina bellezza delle officine italiane, riaffermandone il ruolo centrale nella contemporaneit\u00e0.<\/p>\n<p>\u201cLa \u2018formula d\u2019eccellenza\u2019 che siamo riusciti a creare come squadra insieme al team Marketing &amp; Comunicazione di PETRONAS Lubricants Italy, \u00e8 stata decisiva per riuscire a raccontare il cuore di un brand cos\u00ec riconoscibile e longevo,\u201d ha affermato<strong> Federico Gasca<\/strong>, regista dello spot firmato dalla casa di produzione audiovisiva torinese.<\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-22642\" src=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01.jpg\" alt=\"PETRONAS Legacy - spot tv\" width=\"1280\" height=\"720\" srcset=\"https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-200x113.jpg 200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-300x169.jpg 300w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-400x225.jpg 400w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-600x338.jpg 600w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-768x432.jpg 768w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-800x450.jpg 800w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-1024x576.jpg 1024w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01-1200x675.jpg 1200w, https:\/\/www.anicecommunication.com\/it\/wp-content\/uploads\/sites\/3\/2025\/05\/250526_PETRONAS_spot_tv01.jpg 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>Lo spot PETRONAS \u201cLEGACY\u201d non \u00e8 solo pubblicit\u00e0: \u00e8 un racconto d\u2019identit\u00e0, un omaggio alla passione, al lavoro e al futuro delle officine italiane. Un ritorno in grande stile per un marchio che continua a scrivere la propria storia di innovazione e affidabilit\u00e0.<\/p>\n<p><strong>Credits<\/strong><\/p>\n<p>Casa di Produzione: Fargo Film<\/p>\n<p>Delegato CdP: Ludovico de Maistre<\/p>\n<p>Executive Producer: Federico Mazzola<\/p>\n<p>Direzione Creativo: Maurizio Bodrero<\/p>\n<p>Consulenza storica: Federico Bollarino<\/p>\n<p>Regia: Federico Gasca<\/p>\n<p>Direttore della Fotografia: Beppe Gallo<\/p>\n<p>Montaggio: Ginevra Artoni<\/p>\n<p>Colorist: Gaetano Lombardi<\/p>\n<p>Pianificazione interna<\/p>\n<p><strong>Link allo spot:<\/strong><\/p>\n<p><a href=\"https:\/\/youtu.be\/JO88kZC2YZg\">PETRONAS &#8220;Legacy&#8221; | SPOT TV<\/a><\/p>\n<p style=\"text-align: center;\">\u2013 FINE \u2013<\/p>\n<p>Santena (Torino), 26 maggio 2025<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.anicecommunication.it\/petronas\/250526\/250526_PETRONAS Legacy_TVspot.zip\">Scarica testo e immagini\u00a0 &gt;&gt;<\/a><\/p>\n<p><a href=\"https:\/\/www.anicecommunication.com\/it\/petronas-lubricants-international-affida-ad-anice-le-media-relations-per-il-cluster-italia-e-africa\/\">Anice \u2013 Ufficio Stampa PETRONAS Italy &amp; Africa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PETRONAS LEGACY: L\u2019azienda celebra i 10 anni del PETRONAS Network in Italia con una produzione firmata Fargo Film.<\/p>\n","protected":false},"author":1,"featured_media":22643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[599,467,80],"tags":[1891,1890,1899,1900],"class_list":["post-22640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-petronas","category-press_room","category-blog-anicecommunication","tag-10-anni-network-officine-petronas","tag-officine-petronas","tag-petronas-legacy","tag-petronas-spot-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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