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La redazione di Anicecommunication è composta da giornalisti, esperti di comunicazione e marketing, content manager e storyteller.

Leading Chinese Automaker BYD (China) and Castrol sign strategic collaboration agreement

2022-08-22T11:01:00+01:00BYD, Castrol, Press Room, What A Nice Blog!|

BYD (China) and Castrol sign three-year partnership to enhance the supply and promotion of Castrol ON advanced EV Fluids for BYD’s zero-emissions vehicles. The agreement builds on existing first-fill agreement BYD (China) to officially recommend Castrol ON EV Transmission Fluid for its luxury flagship sedan Han series Agreement includes promotional activities across BYD (China)’s retail [...]

bp to invest up to £50 million in new global battery research and development centre in Britain

2024-11-11T16:18:50+00:00Castrol, Press Room, Stories, What A Nice Blog!|

bp continuing to invest in the UK, with new investment of up to £50 million for new electric vehicle battery testing centre and analytical laboratory in Pangbourne Aims to advance development of engineering, battery technology and fluid technology into new applications such as electric vehicles, charging and data centres New facilities at its Castrol headquarters [...]

Vredestein and UnipolSai: free insurance for accidental damage on Vredestein tyres

2024-11-11T16:19:02+00:00Aiways, Curiosities, Marketing & Social, Press Room, Services, What A Nice Blog!|

• Vredestein UnipolSai free insurance automatically activated with the purchase of a set of Vredestein tyres • This is the first of a series of additional services offered by the Italian Vredestein Security Centers to their customers […]

Apollo Tyres expands EnduRace RD2 truck and bus tyre range with two new sizes

2022-07-22T17:42:20+01:00Apollo Tyres | Vredestein, Press Room, What A Nice Blog!|

Amsterdam, 25 luglio 2022 – Apollo Tyres is expanding its range of EnduRace RD2 truck and bus tyres, adding two new sizes, 315/70 and 295/80, to the highly-successful product line-up. Available exclusively for 22.5-inch wheels, the standard for modern commercial truck and bus tyres, the Apollo ‘Regional Drive’-application tyre provides better traction and excellent all-weather [...]

Castrol: Value and location are the primary factors driving workshop customer loyalty

2022-07-18T10:13:52+01:00Castrol, Press Room, Services, What A Nice Blog!|

Castrol survey finds almost half of UK drivers (45%) will stay loyal to a workshop if they believe they are getting ‘good value’ […]

Apollo Tyres brings all-terrain Vredestein Pinza to Europe

2022-07-14T15:21:36+01:00Apollo Tyres | Vredestein, Press Room, Services, What A Nice Blog!|

Offers best balance of on- and off-road capabilities; brief is to be ‘comfortably rugged’ The result of a five-year R&D project, including extensive simulation design and a global extreme-weather testing programme […]

BYD Announces Cooperation with Louwman in The Netherlands

2022-07-11T11:17:37+01:00BYD, Press Room, Services, What A Nice Blog!|

BYD has appointed Louwman as the national dealer partner in the Netherlands for BYD new energy passenger vehicles Louwman, one of Europe’s largest automotive companies, will provide online and offline sales as well as aftersales services to customers in the Netherlands, with the first BYD pioneering store opening in Amsterdam The strategic partnership marks an [...]

Castrol survey: Workshops could be missing out on crucial revenue-generating opportunities

2022-07-01T14:32:09+01:00Castrol, Press Room, Services, What A Nice Blog!|

Upsell opportunities are being missed: Over a third of motorists say they are ‘never’ offered a choice of consumables alongside a vehicle service; just over a quarter say ‘sometimes’; and only a fifth say ‘always’ Just 40% of drivers say they are contacted by their workshop between scheduled services regarding deferred work A majority (51%) [...]

Vredestein launches the tractors tyre Traxion 70

2022-11-25T08:44:32+00:00Apollo Tyres | Vredestein, Press Room, Services, What A Nice Blog!|

More hours and more traction for tractors between 70 and 200 hp. Apollo Tyres is completely renewing its Vredestein Traxion tractor tyre 70-series. Fifteen sizes will be available as Vredestein Traxion 70 from June 2022 onwards to  offer the complete range from 16 to 42 inches. All 25 tyres are available for the aftermarket and [...]