Castrol has expanded the portfolio of training courses it offers to distributors and workshops operating in the commercial vehicle sector. These courses are designed to help sales teams, service managers and mechanics improve leadership capabilities, enhance sales skills and boost familiarity with Castrol products.
The online and face-to-face training solutions can be accessed through Castrol’s easy-to-use Learning Campus, which can be found at https://thelearningcampus.bp.com. A wide range of modules are available, from technical tutorials for technicians and workshop managers, to video sessions for sales agents and front-of-house staff to improve customer service and facilitate upselling.
Key training topics include leadership, building value, communication, planning, digital and traditional marketing, self-development and team building. Training modules and courses also cover the importance of ethics and compliance, to rules relating to health, safety, security and environmental requirements. Online learners have the option of experiencing a behind-the-scenes virtual tour of Castrol’s Technology Centre in Pangbourne, Berkshire.
With the upselling and cross-selling of value-add products and services now making a vital contribution to workshop profitability, Castrol’s training looks at how teams can promote the brand’s various commercial vehicle products, including Castrol’s CRB and Vecton lubricants and Transmax transmission fluids.
Additionally, tailored online webinars and face-to-face training sessions can be provided, with each course delivered by Castrol’s pan-European team of Technical Service Specialists who deliver training aligned with the specific needs of personnel at individual customer sites.
Ender Telyak, Technical Services Lead Automotive at Castrol, said: “We’ve continued to expand the number and scope of our expert training courses to provide our distributor and workshop partners with the knowledge and skills necessary to build capabilities and boost personal growth. The commercial vehicle market is changing at speed, and participants can be assured of expert guidance from a partner they can trust.”
To learn more about the Castrol Learning Campus and find a course to suit you, visit: https://thelearningcampus.bp.com
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29 May 2025
Anicecommunication Press Office and Media Relations Castrol Italy >
