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PETRONAS Lubricants International unveils New SELENIA, the oil of champions

2025-09-30T08:29:20+01:00PLI - Petronas, Press Room, What A Nice Blog!|

PETRONAS Lubricants International (PLI) today proudly announces the relaunch in the EMEA Region of SELENIA, its flagship power brand lubricant, reaffirming its ongoing commitment to the brand and its strategic growth strategy. SELENIA epitomizes a deep passion for engines, combining advanced technology while preserving the essence of this iconic lubricant’s identity, thus setting a new [...]

PETRONAS Lubricants International at the 2025 Turin Auto Show relaunch of the Selenia

2025-09-29T19:44:55+01:00PLI - Petronas, Press Room, What A Nice Blog!|

PETRONAS Lubricants International at the 2025 Turin Auto Show with an immersive stand, the relaunch of the Selenia brand, and initiatives inside and outside the city. […]

KGM hosts lauch event for Torres HEV full hybrid e Torres EVT Pick-Up full electric

2025-09-17T22:56:22+01:00ATFlow, KGM Italia, Press Room|

KGM launches Torres HEV full hybrid & Torres EVT Pick-Up full electric   156 attendees from 38 countries invited to major Germany launch event Torres HEV and Musso EV set to compete strongly in Korea and worldwide Differentiated country-specific marketing strategies planned post-launch Sales growth seen through market expansion and KD business development [...]

PETRONAS SPRINTA Unveils Bold New Identity

2025-09-11T14:16:15+01:00PLI - Petronas, Press Room, What A Nice Blog!|

PETRONAS SPRINTA Unveils Bold New Identity, Celebrating Every Rider’s Journey—Your Way. Turin, 10th September 2025 - PETRONAS Lubricants International (PLI) today proudly unveils a dynamic new identity for its flagship motorcycle lubricant, PETRONAS SPRINTA, reaffirming its deep-rooted commitment to the motorcycling community. With the brand claim, “Your Way,” SPRINTA celebrates the individuality of every rider—because [...]