SEO, Web Marketing and GEO (Generative Engine Optimization) Agency in Turin, Italy, active throughout Europe

Anicecommunication is a communication and Web Marketing agency based in Turin, Italy and active in all Europe, specialising in organic positioning. We help companies, international brands (particularly in the automotive and tech sectors) and SMEs dominate search results. In addition to traditional SEO (Search Engine Optimisation) for Google, we are pioneers in offering GEO (Generative Engine Optimization) services, designed to position your brand within the answers provided by Artificial Intelligence (such as ChatGPT, Microsoft Copilot, Perplexity and Google AI Overviews).

360° Visibility: From Search Engines to Artificial Intelligence

The way users search for information is changing. While traditional SEO intercepts those searching via keywords, GEO intercepts those “dialoguing” with an Artificial Intelligence, asking for advice, comparisons or in-depth analyses. Our Web Marketing ecosystem combines these two souls to guarantee your brand total coverage.

Our Traditional SEO and Web Marketing Services

The foundations for a healthy, fast website capable of converting traffic into customers:

• On-Page SEO and Technical Optimisation: Improving site structure, loading speed and semantic content optimisation for Google indexing.

• Content Marketing & SEO Copywriting: Writing authoritative texts, blog posts and in-depth articles structured to rank for your industry’s strategic keywords.

• SEM and Keyword Advertising: Planning and managing search engine advertising campaigns (Google Ads) for immediate, measurable results.

• Web Analytics and KPI Monitoring: Precise analysis of traffic and conversion rates to maximise the ROI (Return on Investment) of digital activities.

Our GEO (Generative Engine Optimization) Services

The evolution of positioning: we ensure that AIs know, understand and recommend your products.

• Entity Optimisation and Structured Data: We transform your brand into a clear “entity” for algorithms, implementing advanced Schema Markup (Organization, Product, FAQ) and managing presence on open knowledge graphs like Wikidata.

• Digital PR for Artificial Intelligence: AIs look for consensus before recommending a brand. We structure media relations, article marketing and review campaigns to increase positive sentiment and brand mentions on authoritative third-party sources.

• Content Engineering for RAG: We rewrite and structure your site’s core content (using tables, lists and Q&A formats) to make it easily digestible and citable by Retrieval-Augmented Generation systems used by AIs.

Frequently Asked Questions (FAQ) about SEO and GEO

• What is the difference between SEO and GEO? Traditional SEO optimises a website to rank high in classic search results using keywords and links. GEO (Generative Engine Optimization) optimises content and brand authority so that Artificial Intelligences cite it as a direct answer or recommendation within their chats.

• How long does it take to see GEO results? Since it is an ecosystem blending technical site indexing, sentiment building and Digital PR, the first placements within AI Knowledge Graphs typically consolidate within 3 to 6 months.

• Will GEO replace SEO? No. The two approaches are complementary. Traditional search engine optimisation will always guarantee direct organic traffic, while GEO will cover the growing market share of conversational searches assisted by AI.

Want to discover your company’s “Conversational Market Share”? Contact us for an SEO & GEO Audit.