PETRONAS Lubricants International at the 2025 Turin Auto Show with an immersive stand, the relaunch of the Selenia brand, and initiatives inside and outside the city.
- “Innovation in Motion, Humanity at Hearth” – gaming, music, and technology at the PETRONAS Lubricants International stand in Piazza Castello, corner of Via Garibaldi
- Selenia: press conference on Friday, September 26 at 12:00 noon at the PETRONAS Lubricants International stand
- PETRONAS Lubricants Italy Academy: among the many new initiatives presented at the Fair, the Academy set to start in October to select, train, and integrate new salespeople into PETRONAS Lubricants’ distribution network in Italy
PETRONAS Lubricants International (PLI) confirms its participation in the 2025 Turin Auto Show, scheduled from September 26 to 28, with a stand located in Piazza Castello (corner of Via Garibaldi). Three days full of activities, special events, and experiences designed to engage the public, enthusiasts, and professionals, celebrating together the past, present, and future of mobility, the Selenia brand, and the deep ties with Turin and the Piedmont region.
The PETRONAS Lubricants International stand will be a truly interactive space, offering gaming and technology experiences linked to the world of mobility: from the Virtual Pit Stop, to the Reaction Game challenge, to the driving simulator of the Monza Formula 1 circuit. Beyond entertainment, visitors will have the opportunity to discover the latest innovations in lubricants and smart fluids, essential both in motorsport competitions and in sustainable mobility. Discussions with PETRONAS Lubricants experts will also provide insights into the journey that has taken the company from the Fiat Lubricanti legacy to today’s cutting-edge technologies.
On Friday, September 26 at 12:00 noon, the stand will host a press conference to mark the relaunch of the Selenia brand, the historic lubricant originally created for Italian cars, now renewed and ready to meet the challenges of modern mobility. Giuseppe Pedretti, Regional Managing Director EMEA at PETRONAS Lubricants International, and Samantha Burello, Head of Regional Marketing, Commercial Excellence and Customer Service EMEA, will present the rebranding of the historic brand and outline the new growth strategies to remain at the forefront of the highly competitive fluids and lubricants market.
PETRONAS Lubricants International – Free Open Day and Company Tour: Special Turin Auto Show 2025 with Turismo Torino
Also on Friday, September 26, coinciding with the opening of the show, PETRONAS Lubricants Italy will open the doors of its headquarters in Santena-Villastellone for an Open Day organized in collaboration with Turismo Torino and Provincia. The public can visit the PETRONAS Global Research & Technology Center, the production plant, and the Heritage Highlights museum, experiencing a journey that combines tradition and innovation.
PETRONAS Lubricants International at Salone Auto Torino 2024
The “113 FIAT 500s” Meet Art with “Eko500 Project”
Throughout the three days, the company’s Global Research & Technology Center will host the “Eko500 Project” by Piedmontese artist Gianni Depaoli, part of the Organic Trash Art project, which reinterprets the 500 as a symbol of multiculturalism, sustainability, and biodiversity.
On Saturday, September 27, a static historic Fiat 500 will be on display at the stand in Piazza Castello, while 113 collectible Fiat 500s will depart from the PETRONAS Lubricants International European headquarters in Santena towards Turin: ten of these will reach La Pista 500 at Lingotto, while the remaining 103 will stop in Corso Cairoli where they can be admired by visitors to the Auto Show. This is part of the program for the evocative parade of historic Fiat 500s organized in collaboration with the Fiat 500 Club Italia.
The celebration continues at the Auto Show on Saturday evening, September 27, at the PETRONAS Lubricants International stand, where a DJ set will conclude the second day, preparing attendees for Sunday, when just as many visitors are expected.
PETRONAS Lubricants Italy Academy: a bridge to Italy
Finally, during the Auto Show, the PETRONAS Lubricants Italy Academy, starting in October, will also be presented: a project born in Italy with the goal of selecting, training, and integrating new salespeople into the national distribution network. This initiative represents a concrete response from PETRONAS Lubricants to the difficulties customers face in finding a qualified, motivated, and passionate sales force.
“Born to select, train, and integrate new salespeople into our distribution network in Italy, the PETRONAS Lubricants ItalyAcademy represents our investment in talent and skill growth. It is a tangible sign of the bond that unites us with Italy, the European heart of our research and innovation activities,” says Giuseppe Pedretti, Regional Managing Director EMEA of PETRONAS Lubricants International. “The Torino Auto Show is the ideal place to tell our story and our vision: to combine heritage and innovation, territory and future,” adds Pedretti. “Being here, among the most prestigious brands, is a confirmation of our commitment to sustainability and research.”
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Santena (Turin), 23 September 2025
