PETRONAS Lubricants International unveils next-gen Urania Range.
- PETRONAS Lubricants International demonstrates customer centric approach at local customer event.
- PETRONAS Urania as a trusted partner in a shifting commercial vehicle landscape
PETRONAS Lubricants International (PLI) today announces the launch of the new PETRONAS Urania, its flagship range of lubricants for commercial vehicles. Following the product announcement in July this year, PLI is proud to unveil a transformative solution engineered with precision, passion, and purpose that meets the diverse and ever-changing demands of today’s transport industry.
Engineered with cutting-edge StrongTech™ technology, the updated product line is a testament to PLI’s unwavering commitment to innovation and customer focus. It marks a bold evolution of the brand, positioning it as a forward-thinking, dependable partner for owner drivers, fleet managers, and mechanics alike. This is more than just progress – it’s a breakthrough designed to elevate performance, trust, and satisfaction across the board. The relaunch also marks a strategic move that sees PLI continue to deliver value across a shifting commercial vehicle landscape, where rising costs, technological evolution and sustainability goals are rewriting the rules of logistics and fleet performance.
To celebrate the new PETRONAS Urania, on September 23rd, PETRONAS Lubricants International hosted a customer focused event at the stunning Binbirdirek Cistern (Cistern of Philoxenos) in Istanbul, inviting attendees to learn more about the launch, market insights and the strategic objectives of the brand.
Attendees will also have the chance to hear from PLI’s senior executives, including:
- Samantha Burello, Head of Regional Marketing, Commercial Excellence and Customer Service EMEA
- Burak Isildak, Business Head Turkiye and Middle East
“Turkey is undergoing a rapid and comprehensive transformation in the transportation and logistics sector. The new series of PETRONAS Urania not only enhances fleet efficiency but also leads the way in sustainable solutions. Our mission is to make every journey for our customers in Turkey safer, more efficient, and more economical. With Urania, we will continue to strengthen market opportunities and industry collaborations in Turkey, thereby offering our customers the most innovative and reliable solutions and remaining a trusted partner in addressing the evolving needs of the sector.” said Burak Isıldak, PETRONAS Turkey and Middle East Regional Manager.
For fleet managers, PETRONAS Urania supports efficient, cost-effective operations, with extended drain intervals enabled by StrongTech™ – a PETRONAS proprietary technology, which strengthens oil structure for longer drain intervals, fuel economy, enhanced engine protection, and maximised uptime. PETRONAS Urania also supports reduced downtime and a simplified product range to aid planning and reduce the total cost of ownership.
For owner-drivers, the range delivers reliable performance that helps maximise every litre and every journey, with easy product navigation and future-ready compatibility that make vehicle upkeep more straightforward. For mechanics, PETRONAS Urania combines advanced technology with clear, refreshed packaging, making it easier to recommend the right solution while building trust with customers. Knowing that sustainable solutions are key for PLI customers, the range includes a ground-breaking 0W-20 viscosity, offering minimal resistance inside engines.
“This relaunch is about meeting our customers where they are, whether that’s a fleet manager seeking lower total cost of ownership, an owner-driver trying to stretch every litre, or a mechanic needing reliability under the hood,” adds Samantha Burello, Head of Regional Marketing, Commercial Excellence and Customer Service EMEA at PETRONAS Lubricants International. “We’ve created a complete platform tailored to maximise our customers’ success: in addition to engine oils and maintenance fluids, PLI also provides predictive maintenance services, understanding that the certainty of a well-running, powerful fleet is the foundation for business competitiveness and resilience. PETRONAS Urania is not just a lubricant, but a true ally for the well-being of our customers, helping them face every challenge with strength, safety and reliability.”
What’s New with PETRONAS Urania:
- Stronger technology: Synthetic formulations powered by StrongTech™, PETRONAS’ advanced additive system for longer oil life, engine protection and cleanliness.
- Simplicity in selection: Streamlined product range and improved labelling help customers quickly identify the right solution.
- Future-ready compatibility: Designed to meet most OEM specifications, current and emerging emissions standards, including Euro 6 and beyond.
- Customer-centric value: A complete product suite addressing challenges such as fuel economy, downtime reduction, and vehicle durability across a wide variety of vehicle ages and fleet types.
- Streamlined LCV Portfolio: New compact range, consisting of 5 products in 3 different viscosities compatible with a wide range of OEMs; a low SAPs formulation with tailored benefits for each LCV tier.
PLI continues to deliver value across a shifting commercial vehicle landscape, where rising costs, technological evolution and sustainability goals are rewriting the rules of logistics and fleet performance. With the new PETRONAS Urania line, PLI demonstrates its unwavering commitment to innovation and customer focus.
PETRONAS Urania reaffirms Petronas Lubricant International’s commitment to innovation, sustainability, and the evolving needs of the on road transport and logistics industry. This launch builds on decades of expertise and industry partnership, anchored in PETRONAS’ proven legacy of delivering innovation from Formula One racetracks to the toughest long-haul roads.
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Santena (Turin), 24 September 2025
