Project Description
Media management for the launch press conference of ATFLOW, the independent newco, 100% owned by Autotorino and fully dedicated to the import and distribution of new brands. The event took place at Casa Lago in Milan on 31st March 2025, with 20 invited journalists selected among the most prominent in the Italian automotive and finance sectors. The post-event press release was then distributed to the full mailing list of both specialist and general-interest media.
Drafting and sending of the press conference invitation to selected media; one-to-one follow-ups and PR activities to ensure attendance; preparation of attendee lists.
Management of the organizational secretariat, train ticketing, transfers, and on-site coordination.
Creation and distribution of the post-event press release, event debrief, expense reimbursement management, and press review compilation.
