XPENG Physical AI China Tour: Media Relations and Innovation

Project Description

An International Tour to Showcase XPENG’s Innovation

In April 2026, XPENG organised the Physical AI Immersive China Tour, an international experience for European journalists and content creators designed to provide a first-hand look at the company’s technology ecosystem. Between Guangzhou and Beijing, participants visited research centres, production facilities and development laboratories, gaining deeper insights into XPENG’s innovations in

electric mobility,
autonomous driving,
artificial intelligence applied to electric mobility,
Physical AI,
Embodied Intelligence,
robotics,
robotaxis,
“flying cars”, electric vertical take-off and landing (eVTOL) vehicles,
and technologies for the future of mobility

Rai TG1 report by Marzia De Giuli on XPENG at the 2026 Beijing Auto Show, VLA 2.0 autonomous driving and the ARIDGE flying car.

Coordination of the Italian Delegation and International Media Relations

As press office for XPENG on behalf of ATFLOW, the brand’s official importer and distributor in Italy, Anice coordinated the participation of the Italian delegation, which included automotive journalists, media professionals and influencers specialising in technology and innovation. The agency managed relations with participants and operational coordination throughout the international programme, facilitating dialogue between the brand and leading European media.

Rai TG1 report by Marzia De Giuli on XPENG’s Mom’s Kitchen project – The Company’s Family-Style Canteen.

An Immersive Experience Exploring Physical AI, Robotics and Intelligent Mobility

The tour gave participants the opportunity to experience some of XPENG’s most advanced technologies first-hand. Key highlights included testing the VLA 2.0 intelligent driving system, meeting IRON, the humanoid robot developed by the company, and visiting XPENG’s production facilities in Guangzhou, characterised by high levels of automation and digital integration.

From “Flying Cars” to Auto China: XPENG’s Technology Vision

Particular attention was dedicated to Physical AI projects and advanced air mobility solutions, including the Land Aircraft Carrier and technologies developed by ARIDGE, the XPENG Group company dedicated to developing electric vertical take-off and landing (eVTOL) vehicles. The programme continued with a visit to Auto China in Beijing, one of the world’s leading international automotive shows, giving participants the opportunity to explore the evolution of China’s automotive industry and the trends reshaping intelligent mobility.

Rai TG1 report by Marzia De Giuli on XPENG for the TV7 special “Where Is China Heading?”

Media Coverage to Strengthen Brand Visibility

The initiative generated significant media coverage in Italy through articles, reports and digital content produced by the participants. Among the most notable results were reports broadcast by TG1 and an exclusive interview by journalist Marzia De Giuli with Brian Gu, Vice Chairman and President of XPENG, exploring the company’s global strategy and the role of artificial intelligence in the evolution of the automotive industry. Through the direct involvement of media and creators, the tour helped increase brand visibility and generate authoritative content on the innovations transforming the future of mobility.