1. PR & Media Relations

Aiways Italy PR & Press Office: drafting, translation, sending press releases and press kits to journalists. Media relations, interview management, media launches and PR in direct collaboration with the Koelliker Group, importer and distributor of the Aiways brand in Italy. All Aiways Italia press releases and press kits are available in the Anice Press Room, [...]

Koelliker Group, historic Italian importer and distributor of selected automotive brands, has chosen Anice as the Press and PR Office since July 2021 for the brands distributed in Italy, namely Mitsubishi, SsangYong, Aiways, Karma, Maxus, Seres and Weltmeister. Aiways, Karma, Maxus, Seres and Weltmeister are the first brands part of the KGen project, the new [...]

Planning, management and implementation of Media Training for PLI - Petronas Lubricants International management. The aim of the course was to allow participants to improve their preparation in managing interviews, in dealing with journalists and the flow of information and in responding to the media in the best possible way in crisis situations. The Media [...]

Anicecommunication, Press Office and PR in Italy for INEOS Automotive managed the presentation of the interiors of the INEOS Grenadier off-road vehicle to the Italian media attending the European launch on 2 July 2021 at the headquarters of INEOS Automotive GmbH, in Böblingen (Stuttgart) in Germany. A small number of journalists were invited to participate [...]

As part of its Public Relations and Press Office activities for INEOS Automotive, Anicecommunication has selected the magazine and web portal Quattroruote to represent the Italian media in the INEOS Grenadier Testing and development drive opportunity which took place in Graz (Austria) at the beginning of June 2021. Management of invitations, flow of information with [...]

Press Office and PR for the launch of KGen, the Koelliker Group’s new native electric mobility hub, a unicum in the Italian automotive scene.  The online streamed press launch took place on Tuesday 8 June 2021 and aroused a lot of interest among the automotive, financial and generalist media. The Anicecommunication team prepared the mailing [...]

Anicecommunication, as INEOS Automotive's Press Office and PR in Italy, took care of the media preview of the exteriors of INEOS Grenadier, the new uncompromising off-road vehicle built to be a citizen of the world, which took place on 18 May 2021, in Perugia, at the country house Il Poeta e il Contadino in Pilonico [...]

For the first public showcase of the new uncompromising off-road vehicle INEOS Grenadier, which took place on May 18, 2021 in Perugia on the occasion of the stop of the Giro d'Italia in the Umbrian capital city, Anicecommunication, Press Office and PR of INEOS Automotive in Italy, created the online registration form for Italian media [...]

Press Office and PR management for the participation of the Koelliker Group and KGen at the MiMo - Milan Monza Motorshow from 10 to 13 June 2021.   The KGen project, unique in the Italian automotive landscape, takes car of the selection, import and distribution in Italy of native electric automotive brands. The first five new [...]

Anicecommunication, as part of the European Media Relations Team created to support Castrol Europe in its relations with journalists and the press in different countries, has taken on the role of Castrol Italy Press Office. Paola Maina and Patrizia Tontini, communication professionals with a long experience in the automotive sector, will deal with PR and [...]