Organisation and management for the Italian media of Expedition 1.0, the first Global Media Drive of the INEOS Grenadier 4X4, the uncompromising off-road vehicle. An unusual and adventurous test drive from the north of Scotland to The Grenadier Pub. On board the INEOS Grenadier, journalists from Italy's most prestigious publications travelled through the wilds of [...]
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SL Apollo Tyres Trucksport gears up for start of 2024 Truck Racing Championship
SL Apollo Tyres Trucksport secured third place overall in the 2023 Goodyear FIA European Truck Racing Championship (FIA ETRC). […]
CitNOW Imaging launches in Italy
CitNOW Imaging launches in Italy to enhance the quality and consistency of online vehicle listings. […]
Castrol and MG: strategic agreement
Castrol and MG: SAIC Motor and Castrol announce strategic agreement unveiling new co-branded lubricant for Central and Eastern Europe (CEE) MG customers. […]
Apollo Tyres adds new size options to its EnduRace RA 2
Apollo Tyres adds new size options to its EnduRace RA 2 ‘regional transport’ tyre range. […]
Apollo Tyres: Vredestein Ultrac Pro 3D at Piccadilly Circus
Apollo Tyres commences European marketing drive for Vredestein Ultrac Pro with Piccadilly Circus billboard takeover. […]
Apollo Tyres – Vredestein Quatrac: All-Season Product Experience
In-person event dedicated to European media (31 January – 1 February 2022). Two days in Budapest, Hungary, with a visit to the Apollo Tyres plant, press conference, Driving Experience with the new Vredestein Quatrac All-Season [...]
Aiways U5 SUV takes on eNordkapp challenge
Aiways U5 SUV completes epic 7000km journey through harsh winter conditions in eNordkapp challenge […]
The Grenadier is coming to Milan
Static presentation of INEOS Grenadier to the Milanese media at Cascina Cuccagna, an agricultural outpost in the center of the Lombard capital. The event took place on Friday afternoon and allowed the attending journalists to [...]
Castrol to partner with Premier League
The Premier League and Castrol have announced a new partnership starting in January 2022. Building on its previous successful football sponsorships of the FIFA World Cup and the UEFA European Championships, Castrol will collaborate with the Premier League to engage [...]
MONZA F1 GP – INEOS VIP Media Invitation
INEOS VIP Media invitation to attend the Monza Formula 1 Grand Prix at the exclusive Mercedes-AMG Petronas Formula 1 team lounge of which INEOS is a sponsor. Refreshments and VIP activities at the Paddock Club [...]
INEOS Automotive rides high at 2023 Goodwood festival of speed
INEOS Automotive rides high at 2023 Goodwood festival of speed with global debuts, zero emissions tech and special celebratory stunt. […]
Apollo Tyres – Vredestein Quatrac: All-Season Product Experience
In-person event dedicated to European media (31 January – 1 February 2022). Two days in Budapest, Hungary, with a visit to the Apollo Tyres plant, press conference, Driving Experience with the new Vredestein Quatrac All-Season [...]
The Grenadier is coming to Milan
Static presentation of INEOS Grenadier to the Milanese media at Cascina Cuccagna, an agricultural outpost in the center of the Lombard capital. The event took place on Friday afternoon and allowed the attending journalists to [...]
INEOS Grenadier @ CARRARO Head Quarters
Test Drive of the new INEOS Grenadier off-road vehicle at the Carraro SpA headquarters in Campodarsego (Padua). Carraro is the renowned axles supplier chosen by INEOS Automotive for the strong experience in off-road. The meeting [...]
Test Drive INEOS Grenadier @ Versilia International Off-Road Fair
The Italian stage of the INEOS Grenadier 2021 European 2B Prototype Tour was held at the Viareggio – Massarosa International Off-Road Fair. Media invitation to the event and test drive alongside the INEOS Automotive off-road [...]