PETRONAS SPRINTA Unveils Bold New Identity, Celebrating Every Rider’s Journey—Your Way.
Turin, 10th September 2025 – PETRONAS Lubricants International (PLI) today proudly unveils a dynamic new identity for its flagship motorcycle lubricant, PETRONAS SPRINTA, reaffirming its deep-rooted commitment to the motorcycling community. With the brand claim, “Your Way,” SPRINTA celebrates the individuality of every rider—because while there’s one ride, there are countless ways to ride it.
SPRINTA isn’t just a lubricant. It’s built from the very DNA of motorcycling passion. It understands the unspoken bond between rider and machine, the thrill of the open road, and the pursuit of performance that’s as personal as the journey itself. Every bottle of SPRINTA carries the spirit of riders who see their bikes not as tools, but as trusted companions.
Whether navigating urban streets, carving through mountain passes, or pushing limits on the track, SPRINTA empowers and protects riders across all terrains and ambitions. Engineered for precision, agility, and control, SPRINTA is designed for those who live life on two wheels—and live it their way.
The new SPRINTA identity features bold, expressive packaging and a striking logo that reflects the energy and authenticity of the biking lifestyle. More than a visual refresh, it’s a declaration of SPRINTA’s mission: to become a recognizable symbol of excellence and trust within the global motorcycling community.
“PETRONAS SPRINTA is more than a product—it’s a partner in every ride,” Giuseppe Pedretti, PLI Regional Managing Director EMEA Region at PETRONAS Lubricants International. “With ‘Your Way,’ we’re honoring the diversity of riders and the unique ways they connect with their bikes. SPRINTA is here to support them all—wherever the road leads.”
PETRONAS SPRINTA, engineered with UltraFlex™ technology, empowers motorcyclists to pursue their passion confidently, no matter the road or conditions. The new identity embodies energy, innovation, and a genuine dedication to supporting the biking community.
SPRINTA isn’t just in the market, it’s in the moment, in the movement, and in the heart of every ride.
For more information, please visit: pli-petronas.com
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Santena (Turin), 11 September 2025
