Luca Ronconi, ATFlow’s Managing Director and MD for KGM Italia, during the presentation of the 2025-2026 season of the Women’s Serie A Volleyball League in Courmayeur. | COURMAYEUR (AO) 26-09-2025 FOTO FILIPPO RUBIN / LVF
KGM, the historic automotive manufacturer specialising in SUVs and 4x4s, is proud to announce an agreement with the Lega Pallavolo Serie A Femminile as the Official Sponsor for the Serie A championships and events.
The partnership will be built around a structured project with a range of activities, from traditional sponsorship operations to innovative initiatives and operational support. This will include a social media format that will reveal anecdotes, curiosities, and exclusive content about each of the 14 teams in the Serie A Championship. As part of the agreement, KGM vehicles will be provided to support the League’s operational activities, offering concrete assistance with the organisation’s travel needs.
Models from the KGM range – the Actyon, Torres, Korando, and Tivoli – will be featured at the League’s official events, increasing the brand’s visibility and demonstrating its commitment to a sport that is growing continuously and perfectly embodies the values of energy, passion, and dynamism that define the brand.
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- KGM Actyon
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- KGM Korando
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- KGM Tivoli
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- KGM Torres
This is a collaboration that benefits both parties: KGM is strengthening its presence in Italy by focusing on the excellence of Serie A volleyball, while the Lega Volley Femminile confirms its ability to attract leading global partners.
Mattia Vanini, President of ATFlow, the exclusive importer and distributor of the KGM brand in Italy, stated: “We chose Italian women’s volleyball because it represents everything we believe in: talent, dedication, and the desire to always overcome new challenges. The Women’s Serie A Volleyball is a source of excellence, and it is an honour for KGM to be able to support it. This partnership allows us to bring our brand closer to a passionate audience, supporting a sport that reflects our own values.”
Luca Ronconi, Managing Director of ATFlow and MD for KGM Italia, said: “KGM and women’s volleyball share a common vision of discipline, commitment, and a desire for constant improvement. Women’s volleyball today is not only extraordinarily successful but also a symbol of empowerment and inclusion, capable of inspiring society with its energy and determination. With this partnership, KGM is renewing its mission: to tell a story of teamwork, passion, and the pursuit of excellence, through its cars and through sport. A story that always looks further, higher, and beyond.”
Mauro Fabris, President of the Lega Pallavolo Serie A Femminile, commented: “We are proud to welcome KGM as an Official Sponsor of our league. The decision of an international brand to partner with us confirms the credibility and value that the Women’s Serie A has achieved over these years of great success for our clubs, who are champions in every competition, and for our National team, which is made up of the champions who bring our championships to life every year. We are sure that this partnership will represent an opportunity for growth and visibility for both of us.”
The sponsorship agreement will last for one year, covering the 2025-2026 sports season.
Milan, 29 September 2025
