KGM, the Korean car manufacturer with a long-standing tradition in the production of SUVs and 4×4 vehicles, has announced its partnership with Vero Volley, becoming the Official Mobility Partner of Numia Vero Volley Milano. The club, led by President Alessandra Marzari, is one of the most dynamic organisations in Italian volleyball.
The partnership between KGM and Vero Volley, officially unveiled during a press conference on 23 September at Banco BPM’s Milan headquarters, includes high-visibility initiatives such as KGM branding on the team’s match jerseys, courtside LED panels, official backdrops, and all digital platforms within the arenas. In addition, a tailored communication strategy has been developed to highlight the connection between KGM models and the athletes, through the creation of original and engaging content such as challenges, travel diaries, and carpool games – combining sport, dynamism, and entertainment.
Luca Ronconi, Consigliere Delegato ATFlow e Managing Director di KGM Italia, durante la conferenza stampa di presentazione della partnership tra KGM e Numia Vero Volley MIlano
Throughout the season – conceived as a true journey – KGM will also have the opportunity to customise the team’s post-victory content, enhancing the most iconic celebratory image with distinctive brand elements, symbolising a unique and recognisable partnership.
The collaboration also includes the supply of a fleet of KGM vehicles for the athletes, coaching staff, and club management. The models provided will be KGM’s flagship SUVs – the Actyon, Torres, and Tivoli – all embodying the brand’s signature qualities of design, reliability, and safety.
“Partnering with an organisation like Vero Volley is a source of great pride for us,” said Mattia Vanini, President of ATFlow, exclusive importer and distributor of KGM in Italy. “We share fundamental values such as teamwork, determination, and the constant desire to improve. This partnership goes beyond sport, allowing us to put our vehicles at the service of athletes who are true examples of dedication and talent.”
Luca Ronconi, CEO of ATFlow and Managing Director of KGM Italia, added: “Through this collaboration, we continue our strategy to strengthen the KGM brand by supporting a leading sports organisation and its unique project to promote sporting culture. Our Actyon, Torres, and Tivoli models will accompany Vero Volley through a season full of key challenges and goals, confirming KGM’s concrete commitment to a benchmark in Italian volleyball.”
“We are delighted to welcome KGM into our family of partners,” said Gianpaolo Martire, Marketing & Sales Director at Vero Volley. “This collaboration represents not only important support for our women’s first team, but also the sharing of common values that unite us. The central theme of the partnership will be the journey: a long and fascinating season in which every match will represent a key stage of a shared path. We are confident that this partnership will grow and bring great satisfaction, establishing itself as a valuable alliance for both parties.”
Leonardo Puliti, Brand Manager at Vero Volley, concluded: “In keeping with our approach, we have chosen to activate this partnership in a personalised way, highlighting KGM’s models and their dynamism, with the aim of creating a strong association between the brand and our team. Digital content will play a central role: we have worked creatively to develop fresh, engaging communication that aligns harmoniously with KGM’s identity.”
Milan, 6 October 2025
Download press release (in Italian) and HD images >
Anicecommunication | Media Relations KGM Italia
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