Project Description
Coordination and management of Italian media attendance at the XPENG Press Conference during the 2024 Paris Motor Show. On Monday, 14 October, the Chinese company, under the claim “Enchanté, Paris!”, presented the new XPENG P7+ and its range of technologies and solutions for the development of intelligent mobility systems tailored to the European market to international media.
Anice handled the drafting and distribution of the press conference invitation to Italian media, as well as coordination with the international agency. In addition to engaging media already attending the Motor Show—encouraged to participate through recall actions and one-to-one PR—Anice also selected three specialized outlets that were offered the opportunity to attend as XPENG’s guests.
Activities included: dedicated media lists; research and selection of journalists and outlets to invite; management of the organizational secretariat, accommodation, flights, transfers, and on-site support. Translation, localization, and distribution of the pre-event teaser and post-event press kit. Final debrief, expense reimbursement management, and press review.
